How the air conditioning industry can maximize consumer reach

Make use of the Internet, newspapers, data companies, etc.

In today's society, salesmen rely on the way of running door to door, from their own point of view, waste time and energy, it is possible that at the end of the day, they can not find an interested customer, and it is inevitable to eat closed-door soup, which has a huge impact on psychological pressure. From the perspective of enterprise development, how to effectively save marketing costs and improve business efficiency has become an urgent problem for marketing managers.

2. Newspapers, magazines, and yellow pages search method.

Using newspapers and magazines to find potential customers is also a way to find potential customers, but the effect is not very obvious. Some national or regional newsletters and newspapers** also maintain a large number of customer subscriptions and surveys that you can use to your advantage.

3. Data Company Utilization Act.

Data companies specialize in collecting, integrating, and analyzing all kinds of data and customer attributes, and data companies that specialize in this area often have good and close working relationships with relevant industries and institutions that have large amounts of data. In general, such companies can provide thousands of lists of customer data for the sales industry. In large and medium-sized cities in China, such as Beiqijing, Shanghai, Guangzhou, and Shenzhen, such companies have developed very rapidly and have begun to become an important player in the field of data marketing.

However, many ** sales are reluctant to invest in this area and are afraid of spending money. In fact, instead of wasting time and life doing meaningless things without results, it is better to spend some money to buy some valuable information, and the return may be greater.

Official census data, combined with funded surveys and consumer research information, all help enrich the list of customer data. ** administrative organs and research institutions often have a large amount of customer data, such as the household data of the public security household administration department, the tax information of the Z affairs department, the social insurance of the social security department, etc.

If you are engaged in the air conditioning industry, if you want to expand your sales channels, I think you should first do market research.

You are a salesman, this kind of thing selling air conditioners should be you hang on the Internet and say what air conditioners people need, you first explain what brand you are in advance, so that people choose when they choose, you say air conditioning, good after-sales, good service. Special all aspects are well served.

Air conditioning market research requires research data on the market, products, consumers and other aspects

Market: market size and trend analysis, trend analysis, segment distribution, brand pattern analysis, etc., where sales data support is needed;

Products: attribute trend analysis, hot-selling product analysis, competitive product advantages and disadvantages analysis, etc., which require the specific model of the product, attribute data, etc.;

Consumers: Consumer dissatisfaction analysis, purchase motivation analysis, attention to hot orange pants point analysis, etc., need the text data left by consumers on the Internet.

In the past, it was time-consuming and labor-intensive to do research, and it could not be carried out at any time, but the market monitoring based on the big data platform can save manpower and material resources for enterprises, turn market research into market monitoring, and analyze the changes at every moment.

Brand awareness, technical parameters, **, purchase channels, sales channels,

Of course, it is necessary to consider all aspects, and it is not easy to do a market research.

See what your purpose is.

Different purposes require different data.

1. The first thing is diligence; God rewards diligence, and diligence can make up for clumsiness.

2. To be a person in advance, to make real friends with customers, to think about problems and solve problems from the customer's standpoint.

3. Be able to quickly and deeply understand the core needs of customers and solve customer problems in a targeted manner.

4. To quickly learn a full range of knowledge, such as the professional knowledge of their own products and the industry knowledge of customers, you must also know everything.

5. To be flexible in the application of sales skills, the salesperson is half a psychologist.