Let s talk about it, why are barbershops expensive now?

There are two reasons, one is to increase the original price so that you can get a membership card. Another reason is that because of the income of the hairstylist's work, the output value of the normal hairstylist is about 15,000 a month, and the normal commission is 30%, that is, about 4,500, which still needs time to accumulate, and it may only be a few thousand yuan at the beginning, and in most cases, it is necessary to have an assistant to wash the hair, which all require expenses.

The internal reason is that the cost of the barber shop is high, the barber has to learn the technology, and the store also needs a lot of equipment. The external reason is that people's pursuit of beauty is better, and the demand for haircuts is greater, and ** will increase.

**It is cost-linked. If you just want to cut your hair, you can choose a suburb with a relatively low amount, and the cost will drop, but the technology is generally about the same. So in the end, the reason for the high cost is also the reason, for example, the salary of hiring a stylist for a month is very high, and the haircut is also a very time-consuming job.

Because the hairdressing industry is an industry that is updated every day, new technologies are emerging one after another, and if you don't follow the improvement and learning, you will soon fall behind. Therefore, hairstylists will arrange technical training trips several times a year, which requires money and time. If the technology is good, the popularity will be there, and there will be more customers looking for him, and the value will naturally rise.

The cost of the store is relatively high. Generally, the barber shop is on the first floor, and it is near the mall or even inside the mall. The decoration of the barber shop is generally better, and the cost of decoration is high.

I remember that when I first opened the store, the rent was only 50 yuan a month, and it was only 1 yuan for a hair cut, and about 8 yuan for perm and dye, but that was more than 20 years ago. Now a 50-square-meter façade costs 10,000 or 20,000 a month in the second- and third-class streets of first-tier cities, and it is normal to rent more than 100,000 yuan a month in a slightly better location. Ten years ago, you spent more money on a meal, and now you also eat short hair for more money?

Everyone understands the so-called truth that a rising tide lifts all boats.

From simple shaving and shaving to washing, cutting, blowing, perming and dyeing care, this is the improvement of service content, which is more comprehensive and thoughtful. From the shaved head of the streets and alleys to the current business hall of hundreds of square meters, the environment has changed, the service quality has changed, and the technical level has been high, and everything will get better and better.

The main thing is that the rent and labor costs of barbershops have been increasing, and the hairdressing industry is an industry that requires a high degree of experience, and it is not a product that sells a service.

The purpose is to make money. Another part is buying hair products.

The rising costs of labor and the first rent of the house have caused the barbershop to be forced to survive under pressure and have to **service**. It has been calculated that the cost of manpower and rent is the main difference between the various branches of the barbershop. Generally speaking, labor costs generally account for 45%-50% of the total cost, and rent costs are generally 10%-20%, which are the two main costs of store operation.

According to the owner of a barber shop, there are three employees: a stylist, an assistant, and an apprentice, and the labor cost of this part is about 10,000 yuan; The annual rent is nearly 100,000 yuan, and the monthly rent cost is about 8,000 yuan. Wen Zhihong, a senior chain management expert of Hejun Consulting, said that hairdressing is a labor-intensive industry, with the gradual disappearance of China's demographic dividend, the labor cost is getting higher and higher, and in order to meet the better service experience of consumers, barber shops regularly renovate or upgrade facilities, multiple factors are combined, and haircuts are becoming more and more expensive.

1. The shampoo and shampoo in most barber shops are actually not very good brands. The seemingly high-end toiletries in the barber shop are all printed in English, which will make many consumers mistakenly think that they are very high-end, but in fact they are just some shampoos produced by some small manufacturers. Most of the shampoos in the shampoo shop are sold by the pound, and the ** of these shampoos is very cheap.

2. Sometimes when we go to the barber shop to cut our hair, during the haircut process, the barber usually chats with you and says a lot of nice things. The purpose is to introduce a topic so that consumers can make further purchases, such as dyeing their hair or perming their hair. Hail cleaning is usually higher because the ** of hair dyeing and perming is usually higher, so that the barber can get a higher commission.

3. Some barbershop barbers are very pitiful and will pit customers according to their spending power. I remember seeing a news on the news last year that a certain lady spent tens of thousands of yuan on a barber shop for just cutting her hair. Bad-minded barbers set up all sorts of traps because they know that people who are generally bullied will pay for their bad luck and leave.

4. The fourth point is to apply for a card, and many barbershops today will let customers apply for a card when they first open. I remember that my girlfriend made a card for a barber shop, and the original price of dyeing hair was 688, and if you apply for a card, you can get a 38% discount, but the premise is that the card must be charged with 1,000 yuan. As long as you charge this card, it means that you have to spend 1,000 yuan in this store, because it is impossible to withdraw this money.

However, this card is risky, because if the store is not well managed, the boss may run away or transfer it, and the remaining money in the card is equivalent to a waste.

Today I will explain to you a few points to avoid being pitted by going to a haircut! Collapsing.

1. The first step to get a haircut is to wash your hair, and when you wash your hair, you can basically refuse to wash your hair by washing it with spa, milk therapy, and ginger clear hole washing that are often recommended in hair salons. Because just a few minutes of so-called advanced nutrients are basically useless. If you can, just buy a good bottle of conditioner at home.

2. In the process of haircuts, the barber will begin to pour you ecstasy soup, and the barber will say that **** is not good according to your situation, say that your hair is dry, gray hair, or your hair is too collapsed, etc., and then sell you various products. In this case, you must be sober and make decisions according to your own needs!

3. After the decision, the barber began to say whether your hair should be permed or styled, and don't start to agree to do it because the barber said that the sky is falling. If you want to do it, you must ask the price or something, otherwise it is easy to find it difficult to accept when you finish and go to the checkout!

4. Hair dyeing, this hair dye is very important, how to look at it, generally good hair dye does not taste so strong, never use ammonia smell, allergic people must use hair dye that does not contain toluene. You can tell the hairstylist that you are prone to allergies, use mild ingredients, and if you are not allergic, it is also recommended to use hypoallergenic hair dye, this type of hair dye is not easy to residual chemical toxicity!

5. Maintenance after hair dyeing is very important, and barbers generally recommend a few high-end essential oils that have not been heard of, don't buy that kind of essential oil, because ** is very high, and it is generally difficult to accept. Don't easily agree to any card for long-term care, anyway, it depends on your own needs!

6. Finally, to sum up: most of the barbershops sell products like this, and the barbers rely on these to get commissions.

1.The products of the hairdresser have an insider.

The barber shop counter is filled with all kinds of high-end brand perm, dyeing and hair care products, and at first glance they are all in English, Korean, and Japanese, but in fact, they may be filled with inferior blended products or just decorations. Many small barbershops use shampoo and conditioner that are blended by the small workshop Qingzi, 10 yuan a bucket, and the quality is not *** and often heavy metals are serious! Remorse.

2.Barbers mainly rely on perming and dyeing in the barber industry, and the haircut itself is the least profitable, so the majority of the barber's money is always hundreds of yuan or thousands of yuan in hair dyeing and dyeing, as well as some expensive hair care. The barber's commission is different for how much a customer spends, so it is highly recommended that you apply for a card and spend more.

The members of the barbershop almost always have meetings in the morning or evening, what are they talking about? In fact, it is the skill of "sales", how to let customers apply for more cards and spend more.

3.The barber also looks at the identity of the client.

The barber is a smart person, and he will also watch people cook, and if you come in with a middle-aged uncle, you don't have much spending power at first glance, so it doesn't take much effort; Another fashionably dressed woman, you say that she is happy and spending money is definitely not ambiguous, and all kinds of high-end products are strongly recommended; And then a schoolgirl who is not deeply involved in the world? People with bad intentions must have set all kinds of traps to trap people, because they know that even if such people are not rich, they will generally pay and leave with an attitude of thinking that they are unlucky. So remind yourself of your girlfriend's task and don't forget!

4.There will always be a way to make your hair bad.

In order to promote the product, the barber will always say that your hair is not good, and he will also say it to make you feel very reasonable. How can hair be perfect? As long as you have the intention to pick a problem, you will definitely be able to pick it out, so you don't have to pay too much attention to these warnings from the barber, especially when combined with product recommendations, it is generally ulterior motives.

5.There is no such thing as high-tech.

Hairdressers will recommend some "particularly easy-to-use" hair care products, including hair nutrition, smoothing, hydration, oil-removal, and even hair growth. Actually? Hair grows out from dead proteins, and there is no nutrient to absorb into it?

At present, hair care products are nothing more than the chemical principle of fat enhancers and weak acid solutions, and there is nothing profound.

6.There are pitfalls to charging.

The original price is more than 500, and the **** of more than 100 is actually very cost-effective? After I went, I found that more than 100 did not include nutritional potions, perm and dye care, etc., and if I didn't do this, my hair would definitely be damaged, so I had to pay obediently. Some haircuts are written at the door with ultra-low prices such as 50 yuan perm and dyeing, and when you go in, you will be told that the hair dye at this price hurts your hair the most, and it is recommended that you change to another brand ......

7.It is not cost-effective to apply for a card.

Hair salons try their best to persuade consumers to apply for card recharge, on the surface the discount is really exciting, in fact, it is difficult for consumers to get real discounts in the process of consumption. When applying for a card, I deliberately raised all kinds of **, and then told you that I would give you a discount, but in fact** it was not much less. There are also some "member-only" premium products, to put it bluntly, it is to delineate some more balances on the card in disguise.

The first common phenomenon is the shampoo and shampoo in the barbershop, they are often not the familiar brand of Nafeng Bochun, but the packaging on the outside does take some work. The packaging is printed in English, and the packaging looks tall, but the actual effect may not be as good as the shampoo you buy at home. So now when you go to the barber shop to wash your hair, you can prepare your own shampoo, and if you have your own suitable brand of shampoo, you can be prepared to buy a small portion to take to the barbershop.

Also, when you go to get a haircut, it's more common for your barber to talk to you all the time, not knowing how everyone feels. I'm the type of person who doesn't have anything to say if I'm not familiar with it, so I find it annoying, but it's actually a way for them to delight customers and sell their products and services. Originally, I just went to cut my hair, and I started to perm my hair as I spoke, and I might start dyeing my hair next time.

There are more skilled barbers, who will estimate your spending power based on the information you disclose when chatting with you, which has been talked about in many news of Yinnai before. Some pit barbershops will solicit customers under the banner of activities and the like, and once they go in and spend thousands of dollars, don't think of it. After all, most people will be more troublesome, and if they really have the ability to pay, they will consider themselves unlucky and leave.

There is no way to unify the ** of the whole country, so the barber shops that think they are more upscale will charge more than those that look poorly decorated.

Another is to apply for a card, the nature of the card application in the barber shop and the card application in the gym is actually similar, but most of the current fitness is in Yinyin chain stores. Such a store will decide whether the store will continue to operate based on the revenue over a period of time. So when they have a bad income in a place, they will choose to give up the place, and the money for the card can be refunded if they go to the gym within a certain period of time, but the barbershop is different.

They use membership discounts to motivate you to apply for a card, but the money in the card cannot be discounted, and if the store is not well managed, it will be difficult to get the money back.

The reason why barbershops are generally expensive:

First, the cost of store silver noodles is relatively high. Generally, the barber group shop is on the first floor, and it is near the shopping mall or even inside the shopping mall.

Second, the decoration of the barber shop is generally better, and the cost of decoration is high.