What is the bus body advertisement called, is it called outdoor advertising, or is it called posting

In the 21st century, outdoor advertising has already broken through the single form of store signboard type, and more new types of outdoor advertising have emerged - car body advertising, bus shelter advertising, subway station advertising, elevator advertising, high column advertising, three-sided advertising, wall advertising, roof advertising, neon lights, LED displays, etc.

Therefore, in a strict sense, bus sticker advertising is a form of poster, but the media form of bus carrier is outdoor advertising!

It is outdoor advertising, which is the only movable outdoor advertising, which transmits information to consumers in all directions at close range, with low cost, large advertising, and visual impact that cannot be ignored.

Car body advertising is called outdoor advertising.

You can search for the Uyolupu outdoor advertising programmatic trading platform, on this platform you can choose the form you want to place, through the form of auction to ** advertising, on this platform there is no threshold to break the traditional way of scheduling sales.

In the traditional way, you must contract all the equipment of the same attribute for a minimum of one week, and cannot be terminated at any time, tens of thousands to hundreds of thousands, but in Youlupu, it supports a single time, and it can be terminated at any time Create your own delivery plan You can control the delivery process in time, and a single **** is a few cents to a few cents, which is much more convenient and affordable than the traditional model. At present, there are outdoor advertisements for buses in the cooperation of Youlupu**, and it is recommended that you search for it.

What are the benefits of this type of travel chamber meter?

First, more intuitive, more direct expression has played a good publicity effect on the bus stop billboard installed on the bench, the advantage of this design is that it can be more intuitive and more intuitive to play a better publicity effect, assuming that the advertisements are installed on the bus platform, maybe everyone waiting for the bus will not have time to think about looking at the shirt advertisement, look at the content, or simply can't think of going to see the content, and place the advertisement on the bench, waiting for the bus people to sit on the way to see the content of the advertisement, So as to achieve a good publicity effect. This is one of the benefits of this design.

Second, it is easier to attract people's attention and better express the essential meaningSecond, the billboard is installed on the bench, so that it has to attract the attention of the balancing person, and it can express its essential meaning better. Not only can it play a good publicity effect, but also can express the essential meaning of advertising, people have to be attracted by advertising, naturally attract attention, the meaning and purpose of advertising will be achieved. After all, if you can do an advertisement, whether anyone has seen it, whether it can attract people's attention when you see it, and whether you can remember it if you can do these three things, then such an advertisement is successful.

Third, different advertising and different design methods have different effects, and in the design category of advertising, different advertisements have different display positions, such as subway slogans, store advertising spaces, hospital walls, public corridors and posters, and even rolling advertisements in open-air buildings, no matter what way to display an advertisement, it is to show what you want to show on the premise of attracting people's attention, when it is remembered and remembered, Regardless of the way in which the ad is displayed, the ad itself is very successful. Ads in different industries are designed and displayed differently. It is precisely because of these differences that they can bring different effects.

Legal analysis: the bus company only has the right to use and maintain the platform, the ownership belongs to the city, the planning authority belongs to the Planning Bureau, the management right belongs to the Urban Construction Bureau, and now it has been transferred to the Transportation Bureau, and the advertising operation right is granted to an advertising unit, and the on-site management right belongs to the urban management, traffic police, transportation, construction and other departments.

Legal basis: Article 4 of the Advertising Law of the People's Republic of China Article 4 Advertisements must not contain false or misleading content, and must not deceive or mislead consumers. Advertisers shall be responsible for the authenticity of the content of advertisements.

Legal Analysis: Illegal. If you do not post advertisements without authorization, you must put them on the advertising board in accordance with the regulations.

Legal basis: Regulations on the Administration of Urban Appearance and Environmental Sanitation

Article 11: Outdoor advertisements, placards, galleries, shop windows, and so forth set up in cities shall be healthy in content and beautiful in appearance, and shall be regularly repaired, decorated or dismantled.

The setting of large-scale outdoor advertising must be approved by the competent administrative departments of city appearance and environmental sanitation of the city people, in accordance with the relevant provisions of the examination and approval procedures.

12th municipal public facilities in the city, should be in harmony with the surrounding environment, and maintain and maintain the facilities intact and tidy.

To be able to attract the attention of passers-by, bus stop advertising needs to be updated from time to time, on the one hand, to attract a large number of customers, on the other hand, it is of great help to promote more advertising information, in the current outdoor advertising form to put competition incentives today, do the latest bus stop advertising is also an advertising strategy. Here's an analysis of the advertising portal's benefits of advertising at bus stop signs:

1. Outdoor uniqueness. Station sign advertising has unique outdoor advertising characteristics, station stop sign advertising and bus shelter advertising have become an important outdoor advertising on both sides of the urban artery, and have a prominent position in advertising communication.

2. The audience is wide. The station sign is set up in the urban traffic artery station, in the downtown area, and the latest bus stop sign advertises a large number of passengers. At these bus stops, people waiting for buses, people on the bus, people on foot, people on bicycles, people who drive can see the advertisements posted on them, which has the advantage of a wide audience.

3. It is selective. Station signs are distributed in various areas of the city, dock advertising, advertisers can choose to publish in the city or local areas according to their own advertising communication objectives and funds, so as to increase the pertinence of advertising communication.

4. Good communication effect. Station sign advertising, generally, can release the information of advertising products in detail, plus the station sign is a fixed carrier, waiting personnel or passers-by can understand the advertising content in detail, so that the advertisement receives a better advertising arrival rate.

5. Long transmission time. Make this ** advertisement available 24 hours a day, which is incomparable to other ads**.

6. **Cheaper. Station sign advertising is relatively cheap compared to other ****.

Through the above analysis of the benefits of the latest bus stop advertising, I hope to help you place outdoor bus advertising.

Bus body advertising is very important for outdoor advertising, bus body form of advertising can be a good wide range of advertising outdoor display, with the pressure of outdoor advertising resources, many advertisers have put bus body advertising, in a certain range of the city to do a fixed advertising information promotion, so what are its disadvantages and shortcomings need to pay attention to?

As far as body advertising is concerned, the replacement cycle of bus body advertising is long, and the attraction is not high for a long time. It seriously affects the immediacy of advertising and brings great difficulties to multiple short-term placements. Because the area of body advertising is too large, some cities have adopted the method of reducing the area of body advertising, which has caused losses to advertisers.

As far as the in-car print advertising is concerned, the number is large and scattered, and the lack of integration is the biggest problem at present, because the in-car print advertising involves more places, it can be pasted in many directions such as the backrest of the car, the coin box, the internal body, etc., and the wall advertising company is difficult to make passengers have a strong impression of the advertisement.

In terms of the scope of promotion, there are basically only people who take this bus or live around the route of this bus.

The disadvantage is that the cost is high. A car is generally in the tens of thousands or hundreds of thousands.

The scrutiny is also stricter.