2 Definition of Public Relations What is the definition of public relations

Definition of public relations: It is a management activity in which a social organization uses the means of spreading the macro to form a two-way communication between itself and the public, so that the two sides can achieve mutual understanding and mutual adaptation.

Public relations has the following characteristics:

The definition of public relations reflects that public relations is a communication activity and a management function. Public relations refers to a series of first-class activities of an organization to improve the relationship with the public, promote the public's awareness, understanding and support for the organization, and achieve the purpose of establishing a good organizational image and promoting the rapid sale of goods. The original meaning of public relations is that social organizations, collectives or individuals must establish good relations with various internal and external public members around them.

Public relations is a state in which any enterprise or individual is in a state of public relations.

The term "public relations" is derived from the English word "public."

Translated from "relations", Chinese can be translated as "public relations" or "public relations", whether its literal meaning or its actual meaning is basically the same, it refers to the communication and communication relationship between the organization and the public environment.

Public Relations is also an emerging major in China's higher education, offering courses from junior college, bachelor's degree to master's degree.

There are many definitions of public relations. Based on various definitions, we give a definition of public relations: public relations is a management activity in which a social organization uses communication means to form a two-way communication between itself and the relevant public, so that both parties can achieve mutual understanding and mutual adaptation.

The definition of this acacre reflects that public relations is a communication activity and a management function.

Public Relations (public

Relation) refers to a series of activities for an organization to improve the relationship with the public, promote the public's awareness, understanding and support for the organization, and achieve the purpose of establishing a good organizational image and promoting commodity sales. It is intended to mean that a social organization, collective, or individual must establish good relations with the various internal and external publics around it. It is a state in which any business or individual is in some kind of public relations state.

It is also an activity, when a business enterprise or individual consciously and consciously takes measures to improve and maintain its public relations status, it is engaged in public relations activities. As part of the long-term development strategy portfolio of public relations entities, the meaning of public relations refers to the management function: to evaluate the attitudes of the public, to identify the policies and procedures of individuals or organizations that are in line with the public interest, to formulate and implement various action plans, to improve the visibility and reputation of the subject, to improve the image, and to strive for the understanding and acceptance of the relevant public.

Public relations can be directly called public relations, whether it is its literal meaning or its actual meaning is basically the same, it refers to the communication and communication relationship between the organization and the public environment, and public relations is a group of management functions, formulating policies and procedures to obtain public understanding and acceptance.

Public relations is a kind of state, any enterprise or individual is in a certain state of public relations, public relations is a kind of activity, when a business enterprise or individual consciously and consciously take measures to improve and maintain their own public relations state, is engaged in public relations activities.

As part of the long-term development strategy portfolio of public relations entities, the meaning of public relations refers to the management function: to evaluate the attitudes of the public, to identify the policies and procedures of individuals or organizations that are in line with the public interest, to formulate and implement various action plans, to improve the visibility and reputation of the subject, to improve the image, and to strive for the understanding and acceptance of the relevant public.

Answer]: The so-called public relations is the Chinese translation of the English "public relations", its English abbreviation is pr, Chinese abbreviated "public relations", the word was first written by the American lawyer Dorman in 1882. Eaton proposed, and some believe that it was made in 1802 by the third ** Thomas of the United States.

In the "Manifesto of Parliament", Jefferson first introduced the concept of "public relations" in the Wild Office. According to the literal meaning, the word public has the meaning of "public frankness" and "public praise and concealment", while the word relation has the meaning of relation, and the two together are "public relations", and some people translate it as "public relations", which in essence refers to how a social organization, such as enterprises, companies, associations, etc., handles its relationship with the public inside and outside.

Second, the basic characteristics of public relations: to the public as the object, to the third degree as the goal, to the communication as the intermediary, to the interests as the link, to the sincerity as the creed, to the long-term policy.

Heh, I happen to be studying public relations.

The meaning of public is "public", "public", "public", relations means "relationship", and the two words together are expressed in Chinese as "public relations", sometimes called "public relations, institutional communication", referred to as PR or public relations.

Since the birth of public relations, the effort to give it a precise definition has not stopped. Because everyone has a different perspective and a different understanding of the connotation of public relations, many definitions of public relations have been formed.

In the mid-70s of the 20th century, Dr. Rex Harlow, a well-known American public relations scholar, collected 47 definitions of public relations; Others say that there are thousands of definitions of public relations. So some people humorously say that there are as many definitions of public relations as there are public relations scholars.

Public relations is mainly engaged in the consulting, planning, implementation and service management functions of organizational information dissemination, relationship coordination and image management affairs. This includes the success of the organization, mitigating the impact of organizational failure, announcing changes, and so on. It is similar to the face in traditional Chinese personal relationships.

The word has multiple meanings: 1. Any organization is in a certain state of public relations, which is an objective form.

2. The public relations activities of the organization are a process of long-term social exchanges, communication of information, forming good relationships and establishing a good image of oneself, which is manifested in two categories: daily public relations activities and special public relations activities.

3. The concept of public relations affects and guides the value orientation of individual or organizational decision-making and behavior, which reacts on people's public relations activities and indirectly affects the actual state of public relations.

4. The concept of public relations mainly includes the concept of image, public concept, communication concept, coordination concept and reciprocity. In addition, the concept of public relations also includes the concept of teamwork, innovation, service, society and so on.

5. In terms of discipline characteristics, public relations is not only a marginal discipline with strong application, but also a comprehensive and interdisciplinary discipline in theory, involving disciplines such as sociology, philosophy, political science, economics, communication, management, marketing, ethics, psychology, etc., which is an emerging discipline established on the basis of communication and management. The <> of the year is slow