In 2022, how big is the gap between Luckin Coffee and Starbucks?

Luckin Coffee. The gap with Starbucks is a topic of great concern. The gap between them should be described like this:

Luckin Coffee can catch up with Starbucks, but it can't replace Starbucks. Luckin Coffee has become the country's largest chain of coffee brands, although it has not yet replaced Starbucks, but its strength is still relatively strong, from the existing situation, Luckin catching up with Starbucks is not a myth, but has become a fact. Many netizens also believe that it can become a fact that Luckin wants to become a coffee brother, and Luckin is resurrected and out of the circle, making more consumers very optimistic about Luckin Coffee, resulting in a more active market for Luckin Coffee.

Why was Luckin Coffee able to catch up with Starbucks? From the perspective of franchise, Luckin Coffee has a very good franchise advantage, it can provide consumers with very fresh coffee takeaway, but Starbucks does have obvious shortcomings in this regard, most people know that Starbucks does not take away. In addition, Luckin Coffee is of relatively high quality, and consumers can buy coffee with satisfaction, which is more cost-effective than Starbucks for consumers.

Luckin Coffee's coverage is very wide, from physical stores to hype, which has led to the formation of an invisible spread of Luckin Coffee among the majority of consumers. Starbucks broke out a variety of incidents, resulting in a bad brand effect of Starbucks, and more people will choose Luckin Coffee. Since then, Luckin Coffee has been able to compete with Starbucks.

Starbucks, in the hearts of the masses is a luxury coffee brand, it is relatively niche, although Starbucks has always been very expensive ** to let consumers pay, but Starbucks has always been a noble place to consume in some people's groups. Therefore, to a certain extent, Starbucks can be overtaken by Rising Coffee, but Starbucks' brand effect has been deeply rooted in the minds of some people, so Starbucks will not be replaced by Luckin Coffee. Most people believe that this internal competition can form a competition between Luckin Coffee and Starbucks, which will force them to improve the quality of their coffee so that their respective coffees can satisfy more consumers.

Two business models.

Each has its own strengths and weaknesses, different audiences, different services, and different brands, so Starbucks is constantly innovating after realizing its own shortcomings. <>

To sum up, Luckin Coffee's current popularity seems to have caught up with Starbucks, but the gap between the two business models is very large, and Starbucks' characteristics cannot be replaced by Luckin Coffee. The competition between the two coffees in the market is also extremely fierce, which can force them to develop separately.

The gap between the two of them is still very large, and in general, Starbucks is more upscale than Luckin Coffee, with lower cost and higher efficiency, and the difference between the two cannot be made up for a while.

The gap between the two is very large, whether it is in terms of taste, quality, brand, and popularity.

The gap between Reisin coffee and Starbucks is still very large, and some of their production methods and tastes are very different.

The relationship between the two of them is not very bad, and now Luckin Coffee is also developing very rapidly.

Starbucks and Luckin Coffee gapYes

1. Differences in user scenarios.

2. The difference between stores.

Luckin Coffee has 4 different store types: A store (large ***), B store (small and medium-sized stores with dine-in), lobby store (small store used for self-pickup in the office building), and takeaway store. At present, Luckin Coffee mainly focuses on small stores and takeaways.

Starbucks has perfectly balanced beverage quality, customer experience, store environment, and partner management, with no obvious shortcomings and no obvious waste of resources. Starbucks' coffee is certainly not the highest quality in the industry, but it gives the impression of being high-end.

3. Differences in science and technology.

All orders from Luckin Coffee are done on the app, and the only thing customers have to do is order through the app and then go to the store to pick up the coffee. This allows Luckin Coffee to collect data from all of its customers for better sales** and customer preferences. Perhaps in the future, Luckin Coffee can sell different products for different users according to their consumption habits.

Starbucks or more traditional cafes are still at a stage where merchants and enterprises don't know who consumers are and what consumers like.

[If you join a café, you can be the boss yourself].

The first problem is the product, because as a chain brand, there will be many requirements in terms of products, such as whether it can provide homogeneous products. For example, Starbucks can achieve a similar level of quality in each store, but the level of other brands may vary in each store. Overall, Starbucks has a relatively good quality control, and Luckin has other relatively large coffee brands, and there are still some problems that must be solved in terms of quality.

Because it is a delivery method, there is still a big problem, such as the fact that there is no way to do many varieties, such as Starbucks' Furui White, which is the best time within five minutes, and after more than ten minutes, the taste is completely different in all aspects. So Luckin has no way to make Fortune White, so it can only make some very traditional.

The second problem is that as an Internet product, user stickiness will be relatively poor.

The third question is, if Luckin doesn't buy one get one free, his** and Starbucks are close, Starbucks' cup of Americano is about 28, Luckin's cup of American is 21, in this case, if there is not a lot of **activity,** is still relatively expensive.

In the field of coffee, the income of a coffee shop alone is limited. So now many companies are considering whether they can integrate the upstream and downstream of coffee. At present, the big problem in China is that it is difficult to produce good output in the upstream coffee roasting process.