Audi advertising analysis, Audi advertising slogan

It's just a foreign creative advertisement for Eddie Motors.

A German luxury car brand with four interlocking rings. It is now a subsidiary of Volkswagen AG in Germany. On December 20, 2018, the 2018 Top 500 World Brands list was released, and Audi ranked 51st.

In October 2019, Interbrand ranked 42nd in the list of the top 100 global brands.

Audi is a well-known car developer and manufacturer, and its logo is four interlocking rings. Now it is a subsidiary of Volkswagen AG in Germany, headquartered in Ingolstadt, Germany, and its main models are Audi A1, Audi A3, Audi A4, Audi A5, Audi A6, Audi A7, Audi A8, Audi Q1, Audi Q2, Audi Q3, Audi Q5, Audi Q7, Audi Q8, Audi TT, Audi R8 and S, RS performance series.

The Audi Group includes the parent company and its subsidiaries Audi Hungary and quattro****, as well as Automobili Lamborghini and Cosworth Technologies, Audi Brazil and Audi Senalita. In addition, Audi has production plants in China, Malaysia and South Africa.

This ad was made by the Audi advertising department in 2015.

The advertising slogan of Audi A8L is: When thinking becomes a fixed formula in repetition, do you have the courage to overturn it, step out, all the ideas that you do not want to go will be realized, all the experience is replaced by the desire to explore, Audi A8L, explore infinitely. It emphasizes the spirit of exploration that highlights the young mentality.

To break through a pattern is to create a pattern.

Note: In fact, there are still differences, take Audi A6 as an example: imported Audi is first of all 90 mm shorter than the domestic Audi A6, and the height is 20 mm shorter, which makes the imported Audi lose part of the interior space, but the advantage is to increase its power performance.

The top speed reached 216 km/h, compared to 208 km/h for the locally-made Audi A6.

1) "Vehicle" means motor vehicle and non-motor vehicle.

2) "Motor vehicle" refers to a wheeled vehicle that is driven or towed by a power unit and driven on the road for personnel or for transporting goods and carrying out special engineering operations.

3) "Non-motorized vehicles" refers to vehicles driven by human or animal power and driven on the road, as well as motorized wheelchairs for the disabled, electric bicycles and other vehicles that are driven by power units but have a design maximum speed, empty mass and external dimensions that meet the relevant national standards.

Oh, and it seems to be an Audi ad released in Europe in 2000, and it was a sensation at the time.

The first key is the Italian brand Alfa Romeo, which is known all over the world for its romantic, original designs.

The second key is the famous Mercedes-Benz, and the comfort of Mercedes-Benz goes without saying.

The third key is the Swedish brand Volvo, which claims to be the safest car in the world, is trustworthy and passes the full range of Volvo models in the annual NCAP crash test.

The fourth key is the BMW, which is known for its pleasure in handling.

Meaning of the advertisement: Audi is a set of perfect design. Comfort. Safety performance. A car brand with extreme control.

I remember that this ad was available in many languages, the others were not clear.

Audi advertising slogan:

1. Audi A5 is completely beautiful and leaves no room for it. Interpret people's hearts with classic shapes.

The desire to create.

The new design defines perfect dynamism that transcends its time.

2. Audi A3, the director's wonderful life. Confident and energetic, dynamic and clear, always breaking through the habit with the essence of freedom.

The usual driving scale, this is the Audi A3.

3. Audi Q7 is the strongest. The creativity makes the perfect combination of sportiness and versatility, no matter how flat you are galloping.

City roads, or winding mountains, will present the most perfect driving performance.

4. Audi TT, let fashion, please you. Pure design, pure attraction. A milestone in design. Its.

The features were evident from the beginning of the design and have remained so many years later.

5. Audi A6L, change, to control all changes. The world is constantly changing, change brings innovation, and innovation can lead. Change and change.

New, bring a new shock.

3. Audi Q7 is the strongest. The creativity makes the perfect combination of sportiness and versatility, no matter how flat you are galloping.

City roads, or winding mountains, will present the most perfect driving performance.

4. Audi TT, let fashion, please you. Pure design, pure attraction. A milestone in design. Its.

The features were evident from the beginning of the design and have remained so many years later.

5. Audi A6L, change, to control all changes. The world is constantly changing, change brings innovation, and innovation can lead. Change and change.

New, bring a new shock.

6. Audi A1, small to big. From a small and flexible appearance, to a simple and personalized color equipment; From the inside of the dynamic intelligence.

From load-bearing to precise and comfortable power handling – it focuses on the subtleties of your great desires for life.

7. Audi Q5, enjoy freedom. -A sporty and versatile SUV that perfectly blends the responsive handling of a sports sedan.

Control the off-road safety of an SUV and the flexible interior of a station wagon.

8. Audi A7, inspired. Break the boundaries of car types with lines and bodies, and interpret people with enveloping private spaces.

The most desired comfort of the class, with 5-6 seconds of acceleration to 100 km/h and quattro full-time four-wheel drive to deduce the surging ** with intelligent driving.

Inspiration for pure freedom.

Audi Introduction:

Audi is a luxury car brand owned by the German Volkswagen Group's subsidiary of Obisti Automotive, as a representative of high technical level, quality standards, innovation ability, and classic car styles, Audi is one of the car brands. The company is headquartered in Ingolstadt, Germany, and has branches in many countries such as China. [1]

From the load-bearing to the precise and comfortable power handling – it focuses on the subtleties of your great desire for life.

As follows:

1. Audi A1, small to big. From a small and flexible appearance, to a simple and personalized color equipment; From the dynamic and intelligent interior bearing, to the precise and comfortable power handling – it focuses on the small details of your great desire for life.

2. Audi A3

Answer: Director Zao Kuan's wonderful life. Confident and energetic, dynamic and clear, always breaking through the usual argumentative driving scale with the essence of freedom, this is the Audi A3.

3. Audi A4L

Harness your imagination. The ideal balance between performance and energy efficiency, sport and control, intelligence and emotion, gives you the freedom to listen to the wind.

4. Audi A5

Beauty to the point of thoroughness, leaving no room for error. Interpret people's desires with classic shapes, and define the perfect dynamism beyond the times with innovative design.

5. Audi A6L

Change, in order to control all changes. The world is not clear and changeable, change brings innovation, and innovation can lead. Change and change, bring new shock.

Audi's advertising slogan is intertwined with the beauty of the world: Audi's official greeting message for Audi car owners.

Audi's advertising slogan is intertwined with you, and the origin of Dansheng is in the greeting text message sent by Audi official for Audi car owners, namely: Congratulations on becoming a distinguished Audi car owner, may the four rings of stars illuminate your career and future, the beauty of the world is interlocked with you, survive the days when no one cares, only deserve to have poetry and distance, life is not for the noisy "rush" but for the "feeling of the road".

In fact, this kind of marketing greeting text messages, can enhance the reputation and preference of their own brand, when a car owner buys his own car, when he receives "congratulations on becoming a distinguished Audi owner", the psychology must be surging; At the same time, it can also promote its own car brand.

Similar advertisements for model brands:

1. Mercedes-Benz: Congratulations on becoming a distinguished Mercedes-Benz owner, and may the three-pronged star illuminate your future career prospects.

2. Porsche: Congratulations on becoming a distinguished Porsche owner, and may the dark horse golden shield protect your noble life.

3. Red Flag: Congratulations on becoming a distinguished owner of the Red Flag, may the Red Flag ride the wind and waves with you, thriving, the eyes are all Chinese, the five stars are shining, all are faith.

4. Cadillac: Congratulations on becoming a distinguished Cadillac owner, may the colorful shield bless your career future, all greatness comes from a brave beginning, and may every old man in the world take a bath to have a new understanding.

5. Volkswagen: Congratulations on becoming a distinguished Volkswagen car owner, may the VW star shine on your future career prospects, and may you set foot all over the great rivers and mountains in the future, and embrace the world.

6. Wuling: Congratulations on becoming a distinguished owner of Wuling Hongguang, may the red eagle spread its wings, illuminate the road to your entrepreneurship and prosperity, and may the wings of victory protect your journey of thousands of miles and climb the peak.

Audi's advertising slogan is as follows:1. Break through science and technology and inspire the future.

2. Seek interest in the city and let the ideas start.

3. Whistling and awe, let the speed and courage spark.

4. Feel the purity that the concrete forest does not have.

5. See the face and see the wisdom.

6. One step, towards the future.

7. Beautiful sports style, irreproducible beauty of Dacheng.

8. There must be a sense of beauty to interpret everything, and there must be a sense of dynamism to conquer everything.

9. There is a way to stop the ordinary.

10. Greatness is not an achievement, but an experience.

11. It's not science fiction, it's technology.

12. Only the king inherits the glory.

13, only the king, the best cherry blossoms.

14. When others see you today, we see you yesterday. Others see your achievements, and we see your struggles. Others see your efforts, and we see your gains. Others see your glory, and we see your persistence.

15. Flash and gallop, and use the tail lights to light the way forward for the opponent.

Dior slogan:

1. Women should have a color that belongs to them, not to please others, but to keep themselves confident at all times, Dior lipstick, to make women more feminine.

2. Dior lipstick is to make you different from red.

3. After using Dior lipstick, other lipsticks will not be used again.

4. The fashion and dynamism of rum red.

5. Women should be excellent, Dongtian fantasy color lip balm.

6. Unique lips, just in the East Field color fantasy lipstick.

7, Dongtian Fantasy Lipstick, your appearance is the show.

8. The world knows that you are very hot, who uses who is confident, who uses who is beautiful - the color is not picky!

9. Do you want to have a lipstick that doesn't stick to the bowl when you eat, doesn't stick to the cup when you drink water, and doesn't fade this summer? That's how amazing beauty tips are.

10. The pursuit of beauty is the nature of every girl, and you are no exception. Straight men love black straight and long, maybe you prefer short and beautiful. Dior, so that you can be more beautiful without black straight length.

11. The most beautiful encounter is to meet you at the best time. The best time is when I love you and you happen to love me.

12. Dior, so that you can be more beautiful and slippery in the best time.