How to carry out the marketing of the winery, how to do the wine marketing well

Promote and make a name for yourself.

To do a good job in wine marketing, it is recommended to start from the points of market research, brand, consumer group, product and program.

Do your market research

Consumers don't have much brand loyalty to red wine, and even well-known domestic wine brands such as Changyu and Great Wall are still prone to choose other products because of other competitors. Therefore, to be a wine merchant, you must do a good job of market research to understand what kind of red wine consumers like, what kind of red wine they like, and so on.

Choose a good brand to do**

To do a good job in the market, red wine merchants need to choose a more potential market brand, and must conduct on-site inspections before choosing a brand, otherwise it is easy to be fooled by bad brands. After selecting the brand to cooperate, sign a contract to become the brand's leading businessman, you can start the sales work.

Accurately target consumer groups

At present, China's post-80s generation tends to shift from white wine to red wine, and the post-90s generation has a more development trend, that is, the younger generation of consumers generally agree with the health concept of red wine; Learning to taste red wine is not only a daily dining habit, but also a manifestation of consumer culture, and it is also the development trend of China's wine market.

Introduce more cost-effective products

Introduce more cost-effective wines that consumers like, and cost-effective products are very attractive to consumers. For consumers, if it is the same situation, they are actually more inclined to buy imported red wine, more people pay more attention to the natural concept of old world red wine, and some people will appreciate the taste of red wine from new world countries.

Establish a marketing plan

Understand the real business system, start from building a perfect profitable management system, and have the most effective marketing plan for each marketing link such as **, supermarkets, hotels, distribution, etc.

In short, wine marketing needs to ensure the quality of the product, and at the same time, it must establish an awareness of the market lead and be committed to meeting the needs of customers. Develop a successful marketing plan and ensure that all activities are executed around the program.

People who do sales know that this is a very workout industry, but with the continuous accumulation of experience, professional sales staff can answer like a fish in water and get very ideal benefits. If you want to do a good job in sales, it is nothing more than to understand the product, and then there is a specific sales technique that understands the customer, understands the product, and then understands the specific sales skills, no matter what product is sold, these are the two most important points.

Wine sales and other types of sales are slightly different, wine all over the world, so to understand the wine market at home and abroad, the ideal is to find an experienced predecessor in the wine industry to bring, otherwise it takes a lot of time to explore, followed by a certain wine knowledge reserve, but also to have excellent tasting skills, so as to explore the selling point of the product, so that customers feel that you are very professional, and even very respectful of you, in order to be willing to talk to you, find you to consume, in order to develop into a long-term fixed customer.

In terms of service, it is also necessary to learn some wine serving skills (such as professional opening and pouring postures) to show your professionalism and give customers a good experience. Here is a suggestion to learn about the Academy, the lecturers in it have been engaged in the wine industry and the catering industry for more than ten or twenty years, both resources and experience are quite rich, there is no harm in learning and exchanging, as long as you can get started correctly, I believe that the road will be better and better in the future.

If it's a branded product, you do direct sales or channel sales.

1. Improve the sales organization.

The establishment of a complete sales organization is conducive to the development of the company's sales work, and the corresponding marketing plan is formulated according to the company's product structure. To achieve the company's sales target, it is recommended that the company organize and build a full staffing establishment for the sales department as follows:

1. The company has a sales director, and the responsibilities of the sales director are:

Responsible for the establishment of the organization and the assessment of personnel.

Formulate the company's annual sales plan and arrange the work of the sales managers in each district. According to the sales of the company's products at different stages, formulate different sales plans, strive to achieve the annual sales target tasks, and be responsible for the general manager of the company.

2. The company has three sales managers, with the development of the company, the continuous enrichment of the product structure, three sales managers, can be respectively three department sales managers, three branch heads, for the company's development and growth of the backbone of the reserve, sales manager responsibilities are:

Assist the marketing director in formulating the company's annual sales tasks in each area, formulation and subdivision.

According to the sales plan, develop and improve the distribution network, directly implement the company's various sales models, and give positive feedback to the company, and constantly adjust and improve.

According to the network development plan, the staffing is reasonably carried out, and the subordinate personnel of the sales department are directly recruited. Lead the sales team to actively complete the sales tasks assigned by the company.

Assist the director in the sales tasks and daily assessment of subordinate personnel.

Responsible for the implementation of the company's various sales policies and activities.

Summarize market information and submit product improvement or customer management suggestions. Participate in major sales negotiations and contract signing; Directly manage key accounts and assist the marketing department to conduct sales training for customers. Organize the establishment and improvement of customer files.

Instruct sales staff to actively develop new customers in the region, and assist local customers in product distribution and sales training activities.

Often able to travel to various places, supervise and inspect, guide to improve the sales level of salesmen in various regions, and put forward improvement plans.

Organize regular meetings every week, and organize business and training meetings of the sales team of the headquarters.

3. It is recommended that the company assign three sales representatives to each sales manager, a total of nine, and the responsibilities of the sales representative are: Responsible for the sales manager. Undertake the company's comprehensive expansion of the regional market under the jurisdiction, organize the implementation of marketing and promotion plans, and complete the regional sales target.

The management of sales channels and customers, and should conscientiously implement the company's rules and regulations, according to the regional annual sales target to develop the corresponding implementation plan.

Responsible for business negotiations and signing contracts and agreements in the region;

According to the content of the sales contract agreement and the execution of the situation, timely payment;

Estimate the market demand for the product and make a plan;

Assist customers to carry out product training and implement various first-class activities of the company.

Actively carry out various market research activities, and be able to understand the company's sales model and sales policy.

Try to be honest, diligent, and use your brains more.