How to analyze the development of new markets? How to effectively develop the market?

Understand the needs of the market! You can only develop products according to the needs of the market, and the problem is that when you observe it, tens of millions of people see it, so in Gates's words, you have to have a vision, you have to have a long-term vision.

I think the most important thing is the "core competitiveness" of the market, followed by the problem of capital, if a new market wants to operate, start-up capital is indispensable! As long as you pay attention to these two aspects, everything is not a problem!

The market is the best place for sales, how to make sales increase rapidly, and the development of new markets is undoubtedly one of the most effective methods. 1. Become an expert in your own product field If you want to succeed in a field, you must first become an expert in this field, and then you must know the company and the product well in order to become a winner in the communication with customers. At this time, we are required to do 7 familiarizations.

1. Familiar with corporate culture and brand story 2. Familiar with the company's next direction and goals--- only by following the direction of the company can we achieve the goal 3. Familiar with product efficacy--- understand the product You can have the confidence to communicate with customers, the most important thing is to understand where the advantages of the product are, where the disadvantages are, and where the opportunities are. 4. Be familiar with the production process --- become an expert in your own products. 5. Familiar with product marketing policies—-- so that you can determine your own bottom line of concessions and retract freely.

6. Be familiar with product industry knowledge --- understand industry knowledge, so that customers can feel that you are very professional. 7. Be familiar with all available resources--- be familiar with the resources you can use, and how they can help you achieve your goals.

2. Detailed market research The degree of understanding of a market determines the success of your product in the market in the future. This is where a detailed market research is particularly important; The following aspects should be paid attention to in market research: 1. Market overview--- understand the geographical location and climate, the main economy, local consumption habits, and whether there are special consumption habits and special requirements of functional departments.

2. Business district information--- understand the business district information of the same industry in the market, how many large households there are, what varieties they operate, and how many modern channels, how many special channels, how many traditional channels and so on. 3. Competitive product analysis--- understand the operation of competing products, the main products and specifications, the first and first methods, the distribution of drains, and the monthly sales volume.

Step 1: Identify your target audience. Before you start the research process, you first need to understand the profile of the target audience for the new product.

What kind of people are your new product targeting, and by gaining insight into those groups and targeting them, we can get the content we want to investigate. For example, if you introduce a new bottled fruit-flavored drink, your target will be health-conscious people. With some basic information, when you design your survey, you use the preferences of those groups as a basis to understand what users think about your product.

Step 2: Determine the objectives of the investigation. First of all, you need to determine what you want to get from the survey, and then you can discuss it with people from other departments, such as product managers, marketing, advertising, sales, engineering and finance, etc., to find out what aspects of the product they want to get from other department managers.

Step 3: Design the survey document. Keep the questions you ask as few as possible when you have enough information you need. Use open-ended questions that give you insight into the customer's mindset and provide answers to some of the questions.

Step 6: Publish the survey. Use your existing customer base to distribute your surveys and gather information.

New product research can find many problems before the sale of new products, prevent some problems, and reduce the losses of new products in the market. This can make new products better accepted and purchased by consumers. The above is the research steps for new product research that I am going to investigate, and I hope it can be helpful to major enterprises.