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If you want to expand the market, you must first position yourself with your product.
Whether it is a drug or a health care product, whether there is a national medicine quasi-brand name, etc., and a series of questions are clarified, and then the next step of the plan will be carried out.
If it is a drug, you can negotiate a purchase and sale contract or a consignment contract with all pharmacies in Chengdu. 2. Chengdu clinics, drug wholesale markets, and bathing centers negotiate.
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1. First conduct market research, and then subdivide the market, and the market segmentation is not as fine as possible, and the market segmentation is carried out according to the needs;
2. On the basis of market segmentation and market demand, market positioning and product positioning;
3. After market positioning, it is necessary to publicize with the help of television and radio, newspapers and magazines, etc., and to promote it in a variety of ways, such as exhibitions, network promotion, marketing, e-commerce platforms, door-to-door promotion, etc., to enhance the awareness and influence of products and services in the market, so as to gain a larger market share. Gaining a larger market share is the ultimate goal.
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The question is not: how to expand sales in regional markets.
There are two types of growth in the market.
One. Vertical growth.
Through existing channels.
Consumer groups take it a step further.
and activities, among others. Boost sales.
Two. level of growth.
Develop new channels and regions on the basis of the original channels and product distribution.
Achieve sales growth.
One cannot be the other.
The first market brand for solid products.
and the stability of sales margins.
The second is to pull the crowd to expand its influence.
If you do it well, you want to: ! There will be a market with sustainable sales growth and profit margin growth.
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1. First of all, we need to name the main characteristics of the market in our own field, and then figure out the market strength of our company at this stage, which is the premise.
2. Then it is necessary to understand some of the main situations in the current market, such as the main competitors in the market, the details of the opponent's products, and these can only be started.
3. The first step is to do a detailed top-level design, carefully plan the definition of the product and the entry point of the market demand, and do a good job in the overall planning.
4. Then there is the inquiry of the main promotion object, investigate what kind of people their products are mainly suitable for, and what is the awareness in this kind of group, so as to better promote.
5. In the promotion, every promotion must be planned to prevent being in a hurry when entering, and then it is necessary to understand the habits of customers.
6. Don't be too stingy when promoting, and use gifts appropriately for binding promotion.
7. Finally, it is necessary to care about what the customer needs, and the right medicine is the best.
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1. Persistence: 99 +1 is boiling water, but many people often fail and give up when they work hard to % or even 99%, in fact, they are only one step away from success, at this time it is to see who can persevere to the end, who is more persistent. Think about it when you're about to give up the Wisdom Stool:
Others will give up at this time, and if you persist a little longer, you will surpass others and achieve success. In the world of sports, this kind of thinking has achieved countless world champions, and in the field of marketing and sales, perseverance is one of the first qualities that a good salesperson should have.
2. Self-confidence: Confidence is what everyone has, and it is also the easiest thing for everyone to lose, and confidence is more important for a salesperson who walks in the front line of a difficult and dangerous market. If you don't have confidence in yourself or the products you're selling, can you expect customers to trust you and your products?
When you want to convince a customer, you must convince yourself thoroughly, otherwise the result will only be failure.
3. Enthusiasm: If a salesperson does not have enthusiasm for his work, he can basically conclude that the result will be 100% a failure. Because market development is not only a simple rational persuasion, but also requires a kind of contagion, excellent salespeople will infect their high emotions to customers, which is very helpful to close the deal.
On the other hand, if you don't have enthusiasm for your job, you just do the job as a chore, and you have a straight face or look tired, and these negative emotions will also be contagious to customers.
4. Keen sense of smell: When communicating with customers, only judging from the customer's superficial reaction, the accuracy rate is often very low, and the probability of success is naturally low. It is necessary to be able to hear the voice of the customer, and to discover the real intentions and thoughts behind the customer's surface, and this is often the key to success.
This requires the ability to perceive details and think backwards.
5. Keep learning: Today's society is no longer an era when you can make money only by physical strength, some salespeople think that improving performance is to rely on two legs, in fact, the result of this idea is that such salespeople can only rely on Shuangqing travel legs to earn that is not rich hard money, and it is difficult to have the opportunity to promote the position. In addition to learning industry-related knowledge, an excellent salesperson should also absorb comprehensive new knowledge and new information to keep pace with the times.
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Summary. The advantage is that in the future, the market will have this good development space, and their prospects will be very good. Modern society is a highly interconnected society and an era of team heroism.
It is necessary to realize the overall strengths and complementary advantages of the team. In this competitive environment where the pace of life is getting faster and faster, the division of labor is getting more and more detailed, the work pressure is getting bigger and bigger, and the emotional communication between people is becoming more and more difficult, enterprises, organizations and individuals need teams more. Outward bound training combines high-challenge and low-challenge elements, and participants can improve their sense of crisis, leadership, communication, adversity and coaching at both individual and team levels.
The advantage is that in the future, the market will have this good development space, and their prospects will be very good. Modern society is a highly interconnected society and an era of team heroism. It is necessary to realize the overall strengths and complementary advantages of the team.
In this competitive environment where the pace of life is getting faster and faster, the division of labor is getting more and more detailed, the work pressure is getting bigger and bigger, and the emotional communication between people is becoming more and more difficult, enterprises, organizations and individuals need teams more. Outward bound training combines elements of high challenge and low challenge, and participants can improve their skills through crisis awareness, leadership, communication, adversity and counselling training at both individual and team levels.
As well as the state's benefits (favorable) to mobilize enthusiasm, liberate productive forces, improve economic efficiency, increase income, and improve people's living standards. It is conducive to giving full play to the basic role of the market in the allocation of resources, and realizing the optimal allocation of resources; Nakai promotes structural adjustment (economic structure, industrial structure, etc.), drives the development of related industries, and promotes employment. It is conducive to the implementation of the scientific concept of development; Take the new road of industrialization.
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