What is the successful investment model of industrial real estate?

The commercial real estate investment process seems simple, it seems to be to set an investment plan and rent**, and then go to the market to find it, and fill the shops after the negotiation, but in fact it is not so simple, it needs to be planned as a whole. On a broad scale, it is necessary to formulate at least three aspects: the investment promotion plan including the opening time and important work nodes, the formulation of investment leasing conditions according to the project revenue expectations, and the matching of investment promotion personnel and related budget costs. Generally speaking, a professional investment management team is required.

Or hire a third-party company for investment promotion services.

For example, when formulating an investment promotion plan, it is necessary to set aside at least three important nodes: the investment promotion plan period, the investment promotion implementation period and the opening period, and the investment promotion plan should be refined to one shop and one price, and different business formats should be planned for different proportions, and the implementation period should stipulate the investment nodes of different role brands such as the main store brand. In general, investment promotion work requires a certain degree of professionalism and must be done by a professional company or team, especially for some large-scale complex or shopping center projects, which should choose a domestic service company with strength and cases. to do it.

It can be divided into the following points: 1. A series of integration achieves perfect business transformation 2. Regulation accelerates industry integration and brings development opportunities to the company 3. Adapt to the times and support the combination of advantages.

The above information comes from China Merchants Tong and can be consulted for details.

The so-called commercial real estate refers to the commercial projects done by real estate companies, commonly known as shopping malls or shopping centers, such as Wanda Plaza of Wanda Group, Hang Lung Shopping Plaza of Hang Lung Group, MixC of China Resources Group, etc. The so-called investment promotion, generally speaking, is to gather various brands into the shopping mall.

There are many, many brands in it, and these brands are recruited by Wanda's investment promotion specialists or investment managers, who are responsible for negotiating with the brand companies, including rent, lease period, etc. In fact, the development prospects are still very large, and now the larger real estate companies are transforming to commercial real estate, so it will be a trend in the future, and it is better to mix a manager. The annual salary can be over 20w.

In the process of attracting investment, the business resources in the hands of the developer can be said to be limited, and some professional investment institutions have a large number of their business resources, and more importantly, they are also familiar with the location requirements of the business, real estate refers to the land used as property in the scope of the land system, and investment refers to a job for tenants or operators who demand tenants or operators for the business properties in the project. So what exactly does commercial real estate investment do? Are there any good strategies?

In the process of attracting investment, the business resources in the hands of the developer can be said to be limited, and some professional investment institutions have a large number of their business resources, and more importantly, they are also familiar with the location requirements of the business, real estate refers to the land used as property in the scope of the land system, and investment refers to a job for tenants or operators who demand tenants or operators for the business properties in the project. So what exactly does commercial real estate investment do? Are there any good strategies?

What exactly is the commercial real estate investment

Commercial real estate investment planning is an important part of commercial real estate marketing strategy, and it is also one of the key reasons for the success of commercial real estate. The success or failure of investment promotion is related to whether the project can be successfully opened, and the main merchants are the mainstay of the long-term development of the shopping mall.

Merchants are mainly responsible for negotiating with brands, including rent, lease period, etc. You need to be familiar with the style of each brand in the market and the requirements for opening a store of each brand (such as the area of the store, engineering conditions, the requirements of the surrounding brand atmosphere, etc.). It's easy to get started, and emotional intelligence needs to be high, but it takes time to be proficient.

Make investment progress**, write investment promotion strategies, inquire about the layout of brand merchants and main stores, etc., and be familiar with their own project format planning, business classification and market research. Commercial real estate is different from real estate in the traditional sense, it has the characteristics of real estate, commercial and three aspects. If you learn it well, successful investment promotion is a kind of knowledge.

Is there any good strategy for commercial real estate investment?

Investment promotion is the realization of commercial real estate income, and its success or failure or the quality of completion determines the success or failure of the project and the market value. Eight key links for successful investment promotion of commercial real estate.

1. Familiar with the ten principles of commercial real estate investment.

2. Fully understand that investment promotion is the engine of business strategy practice.

3 The successful realization of the main store investment is the key to the overall success of the project.

4. Reasonably determine the relationship between the main store and the operator.

5. Complete the division of the ideal business format and operation area.

6 Determine the appropriate rent for the commercial project.

7. Build an effective commercial real estate investment team.

8 Eight common mistakes to avoid in attracting commercial real estate investment.

The above is the answer to the two questions about what commercial real estate investment does and whether there is any good strategy for commercial real estate investment. The real success of a commercial project is the long-term prosperity of the shopping mall's continuous operation in the future, and the unified investment promotion is to lay a solid foundation for the smooth operation in the future. In recent years, commercial real estate has developed rapidly, there is a lot of shopping, and the competition for brands is fierce.

Compared to you as a second-hand agent there is definitely a future, but it will also be more stressful.

1.Holistic rental model.

2.Tiered or sharded rental mode.

3.Decentralized rental model.

4.Rental model of layer or slice and scatter.

5.Commercial order model.

6.The main store investment model.

I don't know if the landlord is asking about the investment model or the leasing model? If it is an investment model, it is mainly a self-investment, a high-quality investment and a mixed investment, if it is a leasing model, it is a joint operation, leasing, self-management, and the leasing method is divided into fixed rent, commission and guaranteed commission.

Generally, deductions or rents, investment conferences, investment conferences, **, manufacturers, and personal relationships can be more.

The country's first "Commercial Real Estate Professional Manager" certification training will be carried out in Beijing from November 22nd to 26th.

The 2011 China Commercial Real Estate Human Resources Summit Forum and the Inaugural Ceremony of China Real Estate Human Resources Alliance was held in Beijing on November 26, and the forum was distributed free of charge, and human resources elites in the commercial real estate industry were invited to participate!

In addition to the traditional investment promotion model in the past, there is now also an e-commerce investment, which attracts investment through the network and carries out project positioning. At present, Sina Commercial Real Estate Investment Center is doing this model.