Introduction to the promotional leaflet, what is the promotional leaflet

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Poster foldout mainly refers to a single color page printed by a four-color printing press, which is generally a kind of paper publicity material made to expand its influence. It is a kind of media-based paper-based mobile advertising. Folding has a fold, two folds, three folds, four folds, five folds, six folds, etc., under special circumstances, the machine can not fold the process, but also add manual folding.

The total number of pages is not much, and it can be made into folded pages when it is not convenient to bind; In order to improve the design beautification effect, or to facilitate the classification of content, you can also make small folds, such as 16k trifolds; In order to meet the requirements of environmental protection, many simple manuals are now in the form of folding, without stapling, such as the simple manuals of Epson printers and Sony digital cameras. Commonly used paper 128-210g m2 coated paper, too thick paper is not suitable for folding, in order to improve the grade of the product, it can be double-sided laminated; The home page paper can be designed into a special shape or add a variety of "beer holes".

Promotional leaflet is a kind of media-based paper mobile advertising, and it is also a common way for enterprises to publicize. Most of the folding pages are printed with four colors, there are two folds, three folds, four folds, five folds, six folds, etc., under special circumstances, the machine can not fold the process, but also add manual folding.

Some corporate publicity content is not very much, and it is more wasteful to make a picture album and the cost is high; If you can't put so much product content into a promotional leaflet, and you don't have such a strong appeal, you might as well consider folding it. Compared with a single sheet, the folding page can provide more design beautification effect, and can facilitate the classification of content, and can reach the appropriate size after folding, but the content is full, but in fact, it is small and large-capacity. There are also some folds with high requirements for quality design, which can also be made into a different chain Zen cavity shape, with a relatively high cost and a more sense of design.

The design of the fold should be as exquisite and beautiful as possible, and the cover image should be strong and conspicuous in color, grasp the characteristics of the product, and be accurately positioned; The design of the inner page should be the best and most lush, the products displayed should be selected at the best angle, and strive to be realistic and clear, the font is delicate, the tone and the content are harmonious, and for the complex, it is required to pay attention to the order of the arrangement, and highlight the key points. The design of the cover, inner page and back cover should achieve coherence and integrity, unify the style, and strive to attract consumers' desire to buy.

Promotional leaflet is a medium of print advertising paper media, and the model Yukai can be folded in half or multi-denier, mainly for products or themes with more promotional content, and are described by category. For example, the home page is the cover, mainly including the company name, company logo, address, etc.

Feng Yi is the company's introduction, development history, etc. The second cover can be product introduction, engineering cases, etc. Finally, there is the advertising slogan or cooperation intention form, etc. The basic style is roughly like this.

1) It is a promotional color page (including leaflets, promotional leaflets, postcards, New Year's cards, corporate introduction cards, etc.), which is used to prompt products, event introductions and corporate publicity.

2) It is a sample (including a variety of brochures and brochures, product catalogs, corporate albums, publications), systematically display products, prefaces, factory director or manager speeches, various departments, various commodities, achievement introduction, future prospects and introduction services, etc., to establish an overall image of an enterprise.

3) It is an instruction manual. It is generally attached to the packaging of the product, so that consumers can understand the performance, structure, composition, quality and use of the product.

2. Folio. There are 32 open, 24 open, 16 open, 8 open, etc., and there are also long open books and folded to form a new form of chaotic judgment. The large folio is used for posting, and the small folio is convenient for mailing and carrying.

3. Paper. Promotional color pages choose different papers according to different forms and uses, generally using coated paper, cardboard, glass cards, etc.

4. Folding. There are two main folding methods: "parallel folding" and "vertical folding", and various forms can be folded from this. The sample uses a "vertical fold", while the one-page promotional card can be used in both.

"Parallel folding" is that each fold is folded in a parallel direction, such as a six-page origami paper, a piece of paper is divided into three parts, the left and right sides are folded inward on one side, which is called "folding purse", the left side is folded inward, the right side is folded inward, and the right side is folded to the opposite side, then it is called "folding organ", and the organ-style folding method of more than six pages is called "repeated folding" is also a common folding method.

5. Overall design.

Publicity color pages are generally a kind of paper publicity materials made to expand their influence. On the basis of the novel, chic, beautiful and practical opening and folding methods, the cover of the promotional card (including the back cover) should grasp the characteristics of the goods, use realistic photography or other forms and brand names, trademarks, and enterprise names, contact addresses, etc., to attract consumers in the way of positioning and artistic expression; The design of the inner page should reflect the content of the product in detail, and achieve the coexistence of the best. For sophisticated and complex commodities with strong professionalism, the cover image needs to be strong in color and conspicuous; The color of the inner page is relatively soft and easy to read.

For the complex, it is required to pay attention to the orderliness of the arrangement and highlight the key points. The cover and the heart should create the coherence and wholeness of the form and content