What is the business model and profit method of the property company?

The business model of the property company.

1 Establish a marketing agency.

2 Investigate and analyze the market.

1) Collect information. Collect information on all aspects of the property management market, focusing on both property projects and competitors in the market. Before collecting, determine what information is needed and make a list of the required information contents.

2) Establish an information system. The information obtained is summarized, organized, and classified, and then analyzed, and the analysis of the information is the basis for sound decision-making.

3) Conduct research on information from a marketing perspective. study the behaviour of owners and developers and the social, cultural, personal and psychological factors that influence their behaviour; Research competitors, potential customer segments, property management market segmentation, and more.

3. Clarify market positioning. Based on the analysis of the property management market.

and the situation of the enterprise, and clarify the competitive position of the enterprise in the target market. Competitive positions are generally divided into; Market Leaders, Market Challengers, Market Followers, and Market Stakeholders.

4. Determine the business strategy. Combined with the market position of the enterprise, design.

It is suitable for the business strategy of the enterprise. There are four types of business strategies for property management companies:

1) Single-minded development model of characteristic brands. Focusing on the brand characteristics of the enterprise, take the road of single-minded development.

2) Comprehensive development model of characteristic brands. This model pursues not only the characteristic brand that the enterprise has formed, but also the use of the existing brand to seek multi-faceted and multi-directional development of the market.

3) Chain operation development model. A number of property management project departments form a community in the form of a contract, and the principle of benefit distribution is agreed internally.

4) Asset restructuring development model. Property management companies rapidly expand their scale through mergers and reorganizations to achieve the purpose of rapid growth. Strong alliance is the leading direction of asset restructuring.

5 Design a marketing strategy. According to the business development strategy of the enterprise, design.

Short-term, medium-term and long-term marketing strategies.

6. Develop and implement marketing plans. The marketing plan should be clear at what time, where, in what way, and with what intensity to publicize. In the marketing plan, the arrangement of the required personnel should be stated, and the required marketing expenses should be calculated.

Property service fee = property service cost + tax + profit.

Profit method, hehe, more income and less expenditure.

It should be the developer of this property. There is the same after-sales service as selling computers. It's quite a bit to charge a little more strata fees.

Property management companies carry out a variety of operations in the following ways.

1.Carry out housekeeping services. Many owners in the community are too busy to take care of household cleaning, so they often ask the cleaners of the housekeeping company to provide door-to-door service, which is understandable.

The problem is that the owner invites the personnel of the housekeeping company to provide door-to-door service, which is not good for the owner, or for the management and safety of the community: the cleaner of the housekeeping company comes to the door, and the owner must have someone in the house; And the personnel of the housekeeping company enter the community, and the property management company cannot guarantee safety. Therefore, our company can provide paid housekeeping services according to the requirements of the owners, which can ensure the safety of the owners' personal and property and create profits.

2.For the owners to set up the sale of aircraft, car and ferry tickets, travel contact, food and hotel reservations, logistics and other businesses. Nowadays, people's lives pay attention to the convenience of everything, and our company carries out the above business, which caters well to the owners, not only meets their needs, but also gets the intermediary service fee, and also harmonizes the relationship between the owners and the property management company.

3.Opened advertising business such as elevators and parks. When many businesses do publicity, they not only pay attention to newspapers, TV and radio and other news**, but also list public places such as elevators and parks in property communities as their selection targets. Our company can go through the owners' committee.

agreed to use the elevator and conspicuous places in the courtyard of the community as places for businesses to post and hang advertising posters and signboards, and reasonably distribute the income with the owners' committee, and there will also be a lot of income every month.

4. Start a housing intermediary business. Housing rental and sale can be said to be a matter of all communities, often the owner wants to rent and sell the house but cannot find the tenant or buyer, and the renter and buyer are also worried because they cannot find the owner. Our company can provide intermediary services for the rental of the owner's house, which is not only convenient for the owner, but also convenient for the leaser, the fee is reasonable, the service is convenient, and all parties can get satisfactory results.

5.Home decoration and decoration industry. With the acceleration of China's urbanization process, the living standards of residents continue to improve, and the home improvement industry is developing rapidly, which contains huge market opportunities.

The property management industry has a natural close connection with the decoration industry, and participating in this service has its natural resource advantages. Battalion.

As the connection point between property owners and community life, the advantages of property management companies are becoming more and more apparent. At the moment of great prospects, more and more property companies have been listed, and more and more people have entered the industry, so it can be said that the property industry has entered the first stage. After more than 30 years of development, the property management industry has reached the stage of transformation from management to service, gaining the trust of owners through attentive service, giving full play to its own resource advantages, seeking diversified development opportunities, and becoming a "shortcut" for property companies to break through traditional properties.

At present, there are also some property companies that are groping for a way out in housekeeping and community management. But most of them stay in the traditional mode, organizing some offline auction activities, such as the New Year's Festival, flea market ......As for housekeeping, house rental, at most, they can only provide sporadic basic information to the owner. Most property companies have only achieved convenient services, and do not understand that the big data of residents owned by the property company is a fertile soil, and it is still only staying in the additional services to provide convenient transportation beams for owners, just to improve the consciousness of owner satisfaction.

If the property company is still stuck in the traditional property management is only satisfied with the collection of property fees, the realization of public resources and other outdated thinking, can not keep up with the development of the property industry express, find their own way of playing.