What are the reasons why gyms need mini programs?

For fitness venues, if they have a mini program, they can usually get the following benefits:

1. Improve the reach rate of "advertising".

In the past, traditional promotion methods such as handing out flyers on the street used by fitness venues often failed to reach all the people in the surrounding area. But the Mini Program can, because there is a "Nearby Mini Program" function in the Mini Program, which allows the fitness venue to directly ** on the mobile phone of WeChat users within a nearby 5km range, so that the fitness venue can often reach the surrounding crowd with advertising.

2. Increase revenue.

In order to get more traffic, many fitness venues often choose to cooperate with third-party reviews and review platforms to acquire customers. However, when cooperating with a third-party platform, not only does it have to pay a large "entry fee" to the platform, but the platform will also extract a "commission" from it after the customer places an order on the platform. This reduces the revenue of the fitness facility.

But the Mini Program is different, because the Mini Program is the fitness venue's own platform, so there are almost no other expenses except for the upfront development costs. In addition, when customers place orders in the Mini Program, the fitness venue no longer needs to be charged a "commission", so that the revenue of the fitness venue can be improved.

3. The information displayed is richer.

In the past, traditional promotion methods such as distributing flyers on the street used by fitness venues were often unable to display the characteristics of their stores and courses due to their limited layout. But Mini Programs can, because Mini Programs can display very rich information, whether it is the environment, courses, or coaches. In this way, customers can often get to know themselves more deeply, thereby increasing the probability of customers coming to the store to spend.

Benefits of fitness applets.

1. Appointment fitness: The applet can realize the fitness booking platform, users can make fitness appointments anytime and anywhere, as long as they go to the designated place at the designated time, they can enjoy one-on-one guidance from coaches, a large number of senior coaches, and users can choose as they like, enhancing the scene experience. Realize the push of accurate content, get closer to the needs of customers, and allow merchants to enjoy the massive traffic advantages of Mini Programs.

Find a class, find a coach, and instantly search for an eligible venue near you. Book online and book your lessons without leaving home. Brands attract traffic through the Internet, so that consumers can experience offline and place orders, which will also be a major trend in the development of the industry.

2. **Comments: Users can evaluate each coach, and there will naturally be rankings if there is an evaluation. The evaluation of each user can allow merchants to understand the real needs of users, so as to improve their own service level and bring users a better fitness experience, so as to improve their own popularity, precision marketing, improve user experience, and personalize and deeply manage customers.

4. Membership system: The traditional membership card needs to be carried around, which is very inconvenient for users, and it must be reissued if it is lost. The membership card applet is based on the WeChat platform and has a traffic base, which can quickly attract fans, inquire about member consumption at any time, and easily manage members.

WeChat mini programs can help gyms achieve online drainage and promotion. Gyms can use the mini program to display online cases, gym displays, coaches' personal image displays, etc., to attract customers to click and view.

In addition, gyms can also carry out online marketing through small programs, online group activities, course flash sales activities, card bargaining activities and other online marketing activities to attract more customers.

The benefits of Mini Programs for businesses are as follows:

1. Mini programs are the best choice for enterprises to achieve Internet + and transform into new retail, enterprises do not need to set up a separate IT department, or even hire separate IT talents, do not need to buy large servers, and do not need to develop native apps. As long as you register an account in the background of the WeChat Official Accounts Platform, and then submit the relevant information for certification, you can start to customize a WeChat Mini Program that is not inferior to the original APP experience according to the needs of your own enterprise.

2. Mini program can reduce the difficulty of enterprise access to the Internet, in the development of the applet product, the development cost of the applet is minimized, and WeChat is a super app across the two major systems of Android and iOS, when developing a small program, there is no need to adapt like the development of the native app, which saves the enterprise a lot of trouble.

3. WeChat is the social network with the largest number of monthly active users and the highest user activity in China, and Mini Programs can use powerful social networks to acquire customers, effectively reducing the cost of customer acquisition, thereby reducing the operating costs of enterprises.

The operation of fitness mini programs gives you the following suggestions.

1. Clarify your target user group, and clarify where your user group is often active, such as running groups, fitness groups, etc.

2. After finding your target user group, you should often speak out in their group, such as sharing some fitness knowledge, of course, if it is a WeChat group, you can directly share the high-quality content in your mini program to the fitness group, and if you are in the QQ group, you can share the screenshots of the high-quality content in your mini program.

3. The most important thing is that your fitness applet should be valuable to users, so your fitness applet should regularly release some high-quality fitness content.

There are three common ways to develop Mini Programs, which you can choose according to your actual situation:

Self-development: Self-development means that you set up a development team to develop Mini Programs. The benefits of this way are:

From development to later maintenance, upgrades, revisions, etc., it is more convenient to communicate. But to form a team, you not only have to pay the cost of recruitment, but also need to pay the salaries of the technicians. Due to the need for a certain amount of financial support, it is often only chosen by large enterprises that are not short of money.

Third-party drag-and-drop platform generated:

The third-party drag-and-drop platform generation is to use the resources provided by the third-party platform to "one-click generation" of the applet on the third-party platform. The advantages of choosing this platform to develop Mini Programs are: low cost, convenience, and speed.

However, the mini programs of this kind of platform are often developed based on templates, so they often fail to highlight the characteristics of the enterprise and the characteristics of the product, and cannot leave a deep impression on customers. In addition, most of these platforms are paid on a monthly or annual basis, which virtually increases the development cost of enterprises and merchants.

Find a professional Mini Program development service provider.

Finding a professional Mini Program development service provider is a more commonly used development method. The advantages of this method are: firstly, it can save the trouble of forming a team and save labor costs; Secondly, each function and page can be customized and developed according to the characteristics of your own enterprise and products.

This is conducive to enterprises to do a better job in marketing and promotion.

Regarding the development of gym mini programs, there are currently two mainstream types: customized development of small programs and development of small program templates.

1. Customized development of applets.

Custom development of Mini Programs, as the name suggests, is to customize and develop Mini Programs according to the needs of customers. For customers with special functional needs, the custom development of Mini Programs is an option, because the development of Mini Program templates cannot meet them. However, the customized development of the Mini Program takes a long time, manpower, and material resources, but the developed Mini Program fully meets the needs of customers and is closely related to the business, and the regular Mini Program custom development company will deliver the source after the completion of the Mini Program development project to ensure safety.

2. Mini Program template development.

Mini Program template development is to apply ready-made Mini Program templates and combine functions into a template Mini Program. The Mini Program template is a standardized product, so only the standardized functional requirements of the Mini Program can meet the use. Because the Mini Program template has been developed, there is no need to spend time to develop, and it can basically be used directly when it is opened, so there will be a big difference between the custom development of the Mini Program and the Mini Program.

Mini Program template development is generally charged on an annual basis, ranging from thousands to tens of thousands of dollars a year, depending on the functional requirements; The customized development of small programs generally starts at 30,000 yuan, and 50,000-80,000 is more common, of course, there are hundreds of thousands of complex functional requirements, and the specific ** also needs to be evaluated according to specific functional requirements.

The above are the Mini Program development methods and the main differences between the two development methods.

At present, there are two main ways to make Mini Programs on the market, one is custom development, and the other is generated with the help of Mini Program production tools.

1) Customized development, the cost of this method is generally relatively high, and under normal circumstances, the overall process will cost tens of thousands of yuan. And this situation is mainly developed according to your needs, so the online cycle of the Mini Program is generally relatively long, and it generally takes several months to complete.

2) With the help of the applet maker, if it is with the help of the applet maker, the cost of this method is relatively low, generally a few thousand yuan can be done, and this method is mainly to develop all the functions to be used in the daily operation of the merchant, and then the merchant chooses according to the business needs of their own store, so the online cycle of the applet is relatively short, and the online use of the applet can be realized in about a week.

The above are the two mainstream ways to make small programs, as for how to choose, you still have to choose in combination with your own business situation.

If it is a more mature standardized system in the industry, it will be relatively cheap. For example, the catering industry, e-commerce and hotel reservation applets are generally a few thousand yuan, because the functions of the template are relatively rich.

And simple corporate publicity is generally a few hundred to a few thousand yuan.

However, if all need to be developed and customized, and the functions are more complex and cumbersome, and the cycle is relatively long, it is generally 10,000 to tens of thousands or even more than 100,000, and like this, it is necessary for the business to put forward specific demand service providers to judge the specific.

In short, there are many aspects that need to be considered in the development of a small program, which should be determined according to your requirements and market needs and other factors, but it will not be too different from the above**, about how much it will cost to develop a small program**, you can refer to the above introduction and your actual situation, and decide which company to choose to cooperate with.

There is a market for Mini Programs in the sports and fitness industry. Because now with the hot development of Mini Programs, all walks of life are vying to use Mini Programs to seize the market. And how big the market is in the sports and fitness industry, you can see the gyms soliciting customers everywhere on the street.

First, the development space of the sports and fitness industry in the mini program is quite large, and the small program can provide appointment services, sales services, etc. Booking fitness classes or trainers on the mini program, purchasing courses and annual passes, etc., these use scenarios can be imagined to be very convenient and practical. On the other hand, relying on the advantage that the mini program can be searched within 5 kilometers is also very conducive to the brand promotion of the gym, after all, everyone definitely prefers to exercise near home.

On the other hand, now the mini program has covered various lifestyles such as diet and travel, and it is indeed not often seen in the sports and fitness industry, and it is not very difficult for third-party platforms to make small programs, and it is very easy to get started with the online mini program. It is recommended that if you want to make it, you can first compare the ease of use and product interface of each company.

Because the mini program can bring the following benefits to enterprises and businesses in the fitness industry and fitness venues:

The Mini Program itself comes with a wealth of marketing plug-ins, and for fitness venues, with the help of these marketing plug-ins, they can often get a lot of traffic. Take the common ** plug-in as an example, with the help of this plug-in, enterprises can launch: invite 2 people, you can buy a fitness card at 20% off, invite 4 friends, you can buy a fitness card at 6% off.

Under this premise, customers are often very active and active in ** and sharing. The best sharing between customers and customers can often bring a large amount of traffic to the enterprise.

2. No commission can increase income.

Rely on third-party ** and review platforms to get traffic. It is the main way for many fitness venues to get online traffic. However, the commissions of such platforms are very high.

Usually, 5%-20% of an order for fitness venues will be handed over to the platform. Under this premise, the revenue of the fitness venue will be greatly reduced. However, the Mini Program is developed by the fitness venue itself, so there is no commission.

For fitness venues, after getting rid of high commissions, their own income can often be greatly improved.

3. Richer information display can improve the probability of customer consumption.

In the past, most of the display methods of fitness venues were: paper flyers, brochures, in-store roll-up banners, etc. But these methods often fail to allow fitness venues to show their own advantages.

There are two reasons for this, one is that the space is limited, and the gym cannot add too much information. The second is because it can only be displayed in the form of ** and text. In addition to text, ** and other display forms, the mini program can also be displayed in the form of ** and live broadcast.

Under this premise, fitness venues can often better display their advantages, thereby increasing the probability of customer consumption.