What are the key points of advertorial writing in advertorial marketing writing

1. Enterprises should choose publicity points for advertorial marketing.

Second, enterprises should choose a good publicity position for advertorial marketing.

Third, enterprises should make plans and have the ability to execute advertorial marketing.

845480066, the promotion of advertorials on the Internet is mainly to do the quantity, I asked him to send it, and the front is to deduct Wei.

Several techniques of advertorial writing:

The supplementary narrative method is mainly used to supplement the above narrative, which is generally fragmentary and concise, and does not have a complete event, and can also be put in front of the text of the explanation or explanation to cause the following. The role of supplementary narration generally does not develop plots and events, but only enriches and complements the original narrative.

Direct lyrical method.

Direct lyricism can make feelings expressed simple and true, shocking and unswerving. Direct lyricism is generally suitable for expressing strong and tense feelings. Direct lyricism is characterized by strong emotions when narrating, fast and tense rhythms, direct emotions, and easy to grasp.

Discuss first, then narrate.

Adopting the method of first discussing and then narrating, first put forward the main points and central points of the narrative straight to the point, and then unify the whole text in this way, so that the significance of the events recorded in the whole text can be clearly understood after discussion. When narrating, it is necessary to focus on the main point of the argument.

Change in thought.

In this way of writing, the main line of ideological development should be clear. The various stages of ideological change should be natural and the comparison should be clear.

The dynamic of the imaginary object should be combined with the static depiction, so that it can be contrasted. The article shifts from static description to imaginary dynamic or from dynamic to imaginary static, and the description must be explained clearly, otherwise it will be unclear which part is seen and which part is thought of. The dynamics of the object imagined in the article should be in line with the characteristics of the object, so that people can read it and be credible.

Growth Change Method.

To describe animals by the method of growth and change, it is necessary to pay attention to writing down the main stages of the whole process of animals from small to large, and not to use the method of writing running accounts. When describing the main stages in the growth process of animals, it is necessary to pay attention to explaining the causes and consequences clearly, so as to avoid the inability to connect in the middle, which makes the reader inexplicable. The growth process of animals is a long process, so when describing animals in this way, it is necessary to pay attention to systematic observation, and consciously write a series of observation diaries to write down the observations.

Finally, the diary of observations can be trimmed to create an essay that reflects the growth process of the animal.

Categorical descriptiveness.

Categorical descriptions are written in the order of different categories of the depicted objects, such as heaven and earth, mountains and rivers, plants and trees, insects and fish, etc., or different aspects, such as shapes, colors, sounds, etc. Therefore, it is not necessary to describe the observation points, nor does it have to be in the order of time or space.

Advertorial promotion and marketing, by the company's planner or advertising company's copywriter, according to the characteristics of their own brand or product, combined with social hotspots or story scenes to write the "content ** advertisement", it may be a beautiful narrative prose, or it may be a current news, or even a chicken soup for the soul, etc., compared with traditional hard advertising, the advertorial is implanted with brand or product information, but there will be no Wang Po selling melons and boasting advertising behavior, most of the audience will understand that this is an advertisement after reading it, But there will be no rejection psychology, most of them will happily accept the advertising information delivered in the advertorial, the reason why it is called advertorial, the subtlety lies in the word "soft", like the spring breeze and rain, moisturizing things silently, receiving but not revealing, defeating the enemy in the invisible, this is the first stage of advertorial promotion and marketing; The second stage of advertorial promotion and marketing is to publish, after all, you wrote an earth-shattering advertorial, if it is only saved in your own computer is also a waste, only to let more audiences see it can play a role, publishing to the major ** is the simplest and most effective way, in addition to the ** itself readers to read, due to the status of ** itself, in Baidu, 360 and other search engines have a high weight, this kind of soft text will be easy to be included, as long as the title is set properly, it can be searched and displayed by intended users for a long time, This effect is not possible with any hard advertisement. Some people will say, I don't know **, how can I let people publish it? Now there is a special ** publishing platform, just choose the ** release that is suitable for your own industry, Laimei Network is, thanks to the meticulous social division of labor, the lower the cost.

In any advertorial, the implantation of product information needs to be subtle and natural, so as to avoid a sense of disobedience when inducing the audience to contact the product information, reduce rejection and disgust, and make the promotion effect of the product more in-depth. Especially in news advertorials with a certain degree of authority and authenticity, how the product is organically and seamlessly integrated with the content of the news theme is a great test of the author's skills and skills, and the more natural the implantation, the better the effect will be, and the higher the probability of success.

Advertorials are a very important part of the network marketing promotion link, whether an advertorial writing meets the requirements of marketing and promotion, is of great significance, find the theme accurately, can't get the title, the advertorial will be written in vain, lose meaning.

1. The basic skills should be solid, and the soft text writer is very different from the general writer, not only must have a solid writing foundation, the ability to control the text must be very strong, but also have a rich imagination. At the same time, it is also necessary to be very familiar with some corporate culture, the core competitiveness of the enterprise and the demands of the selling points of the products, and the market background. Only by mastering industry-related knowledge and having certain writing experience can you gradually create advertorials that attract users.

3. The title should be polished many times A novel and creative title of an advertising advertorial has the same weight as the sales promotion copy, or even more important, an attractive title needs to take time to ponder, if you can't find a penetrating title at once, in the case of a clear theme, you can also consider the title while writing the text, or the title is satisfactory after the text is all written.

Advertorial Marketing.

Excellent advertorials are written in this wayNowadays, there are more and more advertorials in newspapers and magazines and other media, how to make our advertorials stand out? How do we get consumers to be receptive to the message we want to convey? This requires our news planners to have a solid foundation in writing and an extraordinary ability to manipulate words.

However, advertising advertorials are not literary creations, it pays more attention to and grasps the way consumers understand before writing, so it requires very high writing skills. Therefore, news planners often have the feeling that "advertisements are easy to do, but advertorials are difficult to write". So is it really hard to write advertorials?

Any tips? The basic requirements of the advertorial writer Before talking about the writing skills of the advertorial, we must first talk about the basic requirements of the advertorial writer, because only with these basic requirements can we write an excellent advertorial. To be a good advertorial writer, you need to have the following basic requirements:

1. Optimistic and positive attitude towards life. Only by maintaining an optimistic and positive attitude towards life can we withstand pressure and face difficulties bravely. Only by maintaining an optimistic and positive attitude towards life can we love life, take the initiative to think, and actively practice.

2. A strong sense of studiousness. Writing a good advertorial requires the writer of the advertorial to have profound knowledge and comprehensive cultural accomplishment, and to be able to widely solicit and quote, touch on the analogy, and flow of literary ideas. A news advertorial writer must always have a sense of knowledge crisis and always remind himself to study hard.

3. Rigorous logic and innovative thinking. Chinese articles have always paid attention to structure, and a good structure can create a good advertorial, which requires the writer of the advertorial to have strict logic. But it is not enough to be logical, a really good advertorial writer must also have innovative thinking and rich imagination.

They can't stick to the old mold, they have to dare to write their own style. 4 Keen insight. Many things are trivial in the eyes of ordinary people, but for advertorial hype, they must be big things.

As long as you make things big and end up justifying yourself, you can achieve the best results. This requires advertorial writers to have keen insight. They must have the news sense of a hunting dog, always pay attention to current news hotspots, and always find news points that are beneficial to the company.

5 Excellent PR skills. After an excellent advertorial is written, how to make it published in the best layout and achieve the best news effect? This requires excellent public relations skills from advertorial writers or news planners.

He must be able to handle all kinds of relationships well and make full use of network resources. 6. Solid writing skills and extraordinary ability to control. There is an old Chinese saying:

It is difficult for a good woman to cook without rice. In the end, in order to write a good advertorial, you must also have a solid writing foundation and extraordinary ability to control. I take it as the last requirement that advertorial writers must have, not because it is not the most important, but because as long as we have an optimistic and positive attitude towards life and a strong sense of learning, we can continue to learn, summarize, and constantly improve our ability in this area.

The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.

1. What is the positioning of advertorial writing?

In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write on your own, you need to think about what kind of people this article is for. What is the approximate age group, and should I send it to ** after writing?

These are all things that need to be thought out in advance.

Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.

2. Be familiar with your own products or services.

When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write advertorials, in fact, to put it bluntly, they have just entered the industry, and they don't know anything, how can you write an attractive advertorial at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.

3. Selection of release channels.

Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will take a casual glance and go straight over.

It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.

Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.

Advertorial marketing refers to the setting of consumers into the enterprise through specific conceptual appeals and reasoning with facts"Circle of Thought", with a strong targeted psychological attack to quickly achieve the text mode and oral communication of product sales. For example: news, third-party reviews, interviews, interviews, word-of-mouth.

To explain, the so-called advertorial marketing is actually a combination of advertorials and marketing. What is an advertorial? Simply understood, it is soft advertising, hiding advertisements in advertorials.

Like what culture, news, technical documentation, reviews, etc. Its core purpose is to create "trust" and make users believe in you, in fact, the essence of Yiren Network is advertising!

4. Pay attention to popular events: such as hot searches, and billboards. Anyway, it's good for you.

1. The number and position of keywords, the advertorial is the article that refers to the product placement, and the keywords in the article are the products we want to promote and sell. If there is no dry goods that readers need to know about an article that can bring them certain insights and gains, then readers will inevitably not read it, and if the number of occurrences of keywords is too high, it is easy for users to have a sense of disgust, so as to produce a sense of rebellion, and give up this article directly, and the number of occurrences of keywords is too low, and it is impossible to form a distinct memory in the reader's mind, and it cannot achieve the effect of advertorial promotion advertising. Therefore, it is best to have no more than six occurrences of the keyword, and six times is also the most reasonable number of times. At the same time, regarding the distribution of keywords, in general, when the advertorial is to concentrate the keywords in the first and last parts, these two positions are the best, and these two positions are the most important places to leave an impression on readers.

Second, the goods should be on the right version, don't carry out myths, when we usually read advertorials, we will often find a lot of mistakes that authors will make, that is, when the author of the advertorial, there is no optimization of keywords, but has been mythological keywords, how to explain this? Obviously it is a niche brand or product, but in the article of the author of the advertorial, it has become a well-known and internationally renowned brand or product, and it is obviously a brand or product with similar effects to other similar products, but in the article of the author of the advertorial, it has become the world's leading technology and the world's first brand or product.

Third, how to add keywords, some authors of the advertorial implant the advertisement is too obvious, not only can not play a role in promoting sales, but is particularly easy to arouse the disgust of readers, and the introduction of keywords in the advertorial and the placement of advertisements in TV and movies can be said to be the purpose of letting the audience look at nature, all of which lie in the design of the plot and the degree of compatibility of the product, and the following two points need to be paid attention to when adding keywords:

1. Nature is the most important, if you are not very good, you can first use the simplest form of questions to bring out the keywords, and bring the keywords into the advertorial through a question and answer, which is also the most common writing technique for advertorial writers.

2. Simple and clear, when a keyword is implanted, it is natural to praise it, and too long words will appear hypocritical, so when bringing in keywords, it must be simple and clear, don't procrastinate.