Zhejiang University Distance Education 2011 Spring Network Marketing Homework Answers。。。。。。

Answer] :d network marketing is a series of behaviors that take the Internet as the core platform, the network user as the center, the market demand and cognition as the guidance, and the use of various network application means to achieve the marketing purpose of the enterprise. Its functions include e-commerce, enterprise display, corporate public relations, brand promotion, product promotion, product promotion, event promotion, market segmentation, project investment, etc.

Internet marketing is the creation of an online business environment. It consists of two major elements: online promotion and e-commerce. Network promotion is the use of the Internet to carry out publicity and promotion activities; E-commerce refers to the use of simple, fast and low-cost electronic communication methods, buyers and sellers do not need to meet each other to carry out various business activities.

Online marketing and e-commerce are two closely related but distinct concepts. E-commerce emphasizes the transaction method and the various hidden links of the transaction process, while network marketing focuses on marketing activities with the Internet as the main means. Network marketing itself is not a complete business transaction process, but rather to provide support for facilitating transactions.

Network marketing is different from the traditional marketing method, not a simple marketing network, its existence and operation has not completely put aside the traditional marketing theory, but the integration of the network and the traditional marketing industry.

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The purpose of this task is to explore new marketing theories and methods, analyze the possibility of their application to online marketing, and at the same time study the online marketing strategies and methods of well-known e-commerce enterprises, and write a research report. In order to complete this task, it is necessary to conduct research and analysis on new marketing theories and methods to judge their feasibility in network marketing. It is also necessary to collect their marketing strategies and methods from well-known e-commerce companies, analyze them, and then write a report on this basis.

2.Investigate the strategies and methods of network marketing of well-known e-commerce companies, and write a research report.

1.Explore new marketing theories and methods, and analyze the possibility of their application to network marketing.

1.Explore new marketing theories and methods, and analyze the possibility of their application to network marketing.

2.Investigate the strategies and methods of network marketing of well-known e-commerce companies, and write a research report.

Explore new marketing theories and methods, and analyze the possibility of their application to network marketing.

2.Investigate the strategies and methods of network marketing of well-known e-commerce companies, and write a research report.

1.Explore new marketing theories and methods, and analyze the possibility of their application to network marketing.

1.In view of all kinds of characteristic products (including various products such as industry, agriculture, cultural tourism and other products) of Gaofeng Village, Cenchuan Town, Pingjiang County, Yueyang City, Hunan Province, Yueyang City and the school rural revitalization station, this paper analyzes what kind of network marketing model can be used for product sales, and how to establish a logistics model that enables the products to be delivered to customers as soon as possible.

1.Explore new marketing theories and methods, and analyze the possibility of their application to network marketing.

2.Investigate the strategies and methods of network marketing of well-known e-commerce companies, and write a research report.

According to the network marketing operation mode of the existing company sales products in Hunan Province and Yueyang City, the advantages and disadvantages of the existing company are analyzed, and the improvement plan is proposed.

2.Investigate the strategies and methods of network marketing of well-known e-commerce companies, and write a research report.

1.Explore new marketing theories and methods, and analyze the possibility of their application to network marketing.

2.Investigate the strategies and methods of network marketing of well-known e-commerce companies, and write a research report.

1.Explore new marketing theories and methods, and analyze the possibility of their application to network marketing.

2.Investigate the strategies and methods of network marketing of well-known e-commerce companies, and write a research report.

1.Explore new marketing theories and methods, and analyze the possibility of their application to network marketing.

2.Investigate the strategies and methods of network marketing of well-known e-commerce companies, and write a research report.

1.Explore new marketing theories and methods, and analyze the possibility of their application to network marketing.

2.Investigate the strategies and methods of network marketing of well-known e-commerce companies, and write a research report.

1.Explore new marketing theories and methods, and analyze the possibility of their application to network marketing.

Answer]: This question examines the characteristics of network marketing. With the help of Internet technology, network marketing has shown some new characteristics, mainly including:

1) Infinite time and space. (2) The expression is rich and colorful. (3) Interactivity of information exchange.

Zibi (4) has a friendly and anthropomorphic interface. Hewlett Wisdom (5) market growth. (6) Integration of the sales process.

7) Advance sales methods. (8) Efficient information transmission. (9) Marketing cost economy.

10) Marketers are technical.

Answer]: c network marketing is based on the network of good groups and social relations network to connect enterprises, users and the public, to deliver valuable information and services to users and the public, to achieve customer value and corporate marketing objectives of the planning, implementation and operation management activities. Network marketing is an integral part of the overall marketing strategy of the enterprise, network marketing is carried out in the socks cavity to achieve the overall business objectives of the enterprise, with the Internet as the basic means, to create an online business environment and the use of digital information and the interactivity of the network to assist in the realization of marketing objectives of a new type of marketing.

Online sales are just one part of online marketing.