Who designed the LOGO, officially use the new LOGO! Twenty years ago, it was not ordinary

It is the crystallization of many designs by all members of the company's design department after brainstorming.

The logo has two meanings.

The first layer is the meaning of the name of the company: everyone basically knows that it comes from "looking for him in the crowd, and suddenly looking back, the person is in the dim light." ”

The meaning of the other layer is more special: the shape in the middle is a "bear's paw", which is an imprint. The moral comes from the Bible: "Whoever walks through will leave a trace".

It seems to be a designer named Geng Chunyang, I don't remember much.

In July last year, during the 2019 AI Developer Conference, a new version of the brand logo was launched, although the new logo continued to be pinyin Baidu + bear's paw.

Chinese is composed of three parts, but the font, especially the Chinese part, has been greatly changed.

However, almost a year has passed, and the web version has not changed the adjusted logo.

It is reported that since last year, the Chinese font company Canger font library with the company.

Cooperation, which lasted 6 months to complete the brand image upgrade work.

The optimized new logo adjusts the spacing of the English part, solves the problem of unnatural font arc transition, and improves the unity of the two characters, such as the vertical skimming of the word "degree", and the uneven size of the white in the twenty and inner parts.

According to the statistics of the Logo Intelligence Bureau, in the 20 years since its establishment in 2000, there have been four changes to the logo. Among them, when it was founded 20 years ago, it used the red and white Baidu alphabet of blue bear's paw.

It is worth noting that there was no Chinese word in the logo at that time, not only the shape of the bear paw was rough, but Bai gave people a feeling of being top-heavy and completely out of balance.

In 2001, the right side of the logo was officially added to the variety show. The addition of Chinese fonts has stabilized the originally unstable center of gravity of Bearpaw.

However, there are still major flaws in the Chinese and English fonts. In 2005, the logo was optimized, the font unification problem was solved, and the blue bear's paw icon was redrawn, which looked more refined and standard.

This version is also the longest-running version to date, almost 15 years old.

Here's a look back at how the interface of the homepage has changed over the past 20 years:

In 2005, the new version of the logo began to be replaced, and the interface did not change much.

The pages around 2010 have not changed much, but they have become more and more compact and orderly in terms of typography.

Since 2014, the search page has been completely redesigned, and the text menu above the search box has been moved to the top of the entire page, leaving only the logo and search box in the center of the page. **, the search button has been changed to a blue background for the first time. From this year until the beginning of 2020, the interface remained largely this way.

Around April 2020, the homepage was again extensively changed, with rounded corners added to the search box and search buttons, and the blue color of the search buttons became darker (4e71f2). At the bottom of the search, links to recent hot news such as the hot list appeared.

Thanks to adojoseph for the tip.

I looked up the relevant information, but I didn't find any reason. The right answer!

The main thing that is difficult to understand is the middle: the figure that I understand as "footprints"!

"Footprints" symbolizes the company, walk steadily! One step at a time!

The "degree" in the middle of the "footprint" symbolizes that the company has a large company brand, and there is a "degree" amount of work!

The "footprints" can be understood as the "heart" that is upside down

degree" in the "heart"...

"A logo is an item with a logo.

For example, most of the items in ** have the "Yetan" logo

Items with the logo of "and spinal fluid" will give users commemorative significance.

It is a bear's paw, which means that the hunter tracks the bear.