How to understand the different definitions of strategy

According to the network return, help upstairs to add the classic source of this discussion strategy:

Definition of Strategy:It is a kind of planning to achieve the overall goal from the overall consideration, and tactics are only one of the means to achieve the strategy. To achieve a strategic victory, it is often necessary to sacrifice part of the interests in order to obtain a strategic victory.

Strategy is a kind of long-term planning, is a lofty goal, often planning strategy, formulating strategy, for the realization of strategic goals of the time is relatively long.

Strategy is not a goal, but a special positioning that takes you to where you want to go. Strategy is not a single thing, a step, or a concrete action, but rather a collection of many measures that have been taken over time to achieve success, in order to create economic performance that is higher than the current one. Strategy is at the heart of what I do.

Basic Introduction to Strategy:

1. The concept of strategy: the individual (overall) of enterprise managers has a shared and guiding influence on the purpose, image, vision and culture of the enterprise.

2. Strategic planning: to achieve specific goals and missions, guide or constrain the overall operation and development of the enterprise's policies, organizations, major activities and methods.

3. Strategic model: In order to achieve specific goals and missions, the long-term sustainable behavior model of the enterprise and the way to respond to environmental changes.

4. Strategic positioning: in order to achieve specific goals and missions, the target position of the enterprise in the environment (industry, market), and the implementation of competition or cooperation to achieve the positioning.

The definition of strategy is the plan and strategy that guides the overall situation of the war.

Strategy is characterized by a program of discovery and resourcefulness. In the West, the word "strategy" derives from the Greek word "strategos", which means military general, magistrate. It later evolved into a military term to refer to the strategy of a military general to direct an army into battle.

In China, the word strategy has a long history, and "war" refers to war, and slightly refers to "strategy" and "deceit".

Citation: Guo Moruo's "Hongbo Song" Chapter 7 1: "The enemy's initial plan is rumored to be to adopt a roundabout encirclement strategy. ”

Synonym. 一、計動 [ jì móu ]

Strategy; Tactics.

Roushi "February" 1: "Tao Lan exclaimed forcefully: 'Do you also listen to rumors?' Have you also fallen for the wicked schemes? Don't you dissect feelings with reason? ’”

2. Strategy [ cè lüè

1. Principles and methods determined according to the situation.

2. Pay attention to the art of struggle or adopt a tactful way of doing things.

You have to be strategic when you do this.

Military power. All the contents of planning and guiding the overall situation related to the preparation and implementation of war and the building and operation of the armed forces are all issues to be studied and resolved in the strategy. Includes:

preparations for war; political, military, economic, scientific, technological, diplomatic and other struggles to prevent, stop and postpone war; Strategic leadership and late implementation of war, strategic operations and support, decision-making and disposition of war control and ending wars, etc.

Strategy involves many aspects such as politics, economy, military, science and technology, culture, and geography. Its basic issues mainly include the constituent elements, main classifications, basic characteristics, constraints, and status roles of the strategy. The constituent elements of strategy refer to the basic components that constitute strategy, which are the concentrated reflection of the essential attributes of strategy and the concrete embodiment of strategic content and form, mainly including strategic objectives, strategic tasks, strategic principles, strategic forces, strategic means, etc.

In terms of strategy, some define it as customer value, some define it as competition, and some define it as the correlation between what you want to do and what you can do.

Huamu's strategy is to realize customer value in a rhythmic manner.

Because strategy comes from the mission, and the mission has solved the problem of "realizing all customer value", the strategy needs the problem of "how to realize customer value step by step and rhythmically". It is the choice of path and rhythm.

Strategy from **? Market opportunity? What is the founder's mission? Customer needs? ......

In Huamu's view, there are two major sources of corporate strategy:

First, top-down: vision-driven.

Zeng Ming said, look at it for ten years, do it for one year. Strategy is based on judgment of the future, so vision is the premise of formulating strategy.

The formation of the vision, one is to stand at the forefront and feel the future in the market; The second is to think more and see the problems that others can't see.

Second, bottom-up: driven by user needs.

Ren Zhengfei said, let the people who hear the sound of artillery make decisions. The company's front-line employees are a group of people who truly understand the needs of customers, and they are the discoverers, experimenters and participants of the strategy of the company.

Strategy refers to the structure and basic situation of the balance of forces in the international community that are interconnected and interact with each other in a certain period of time.

The international strategic situation is the conditions and situation in which all countries in the world are safe, existing, and developing, and it is subject to the constraints and influences of various factors. In the future international strategic situation, the relations between all parties will become increasingly complex, peace and development will face challenges in the course of progress, and the "soft war" of safeguarding national interests will have an important impact on the international strategic pattern.

The basic characteristics of the current international strategic situation are as follows:

1. The overall peace situation in the world is expected to be maintained, but the international security environment is becoming increasingly mixed: peace between major powers tends to be normalized, the surrounding countries are in a situation of "chaos without war, fighting without breaking", the balance of power between major powers has entered a period of qualitative change, and the rise of terrorist attacks highlights the clash of civilizations.

2. Development is still the key to solving all problems, and there is a long way to go to explore a new development model: the global economy is in a long-term structural downturn, the rise of anti-globalization forces caused by unequal income distribution, and the continuous deepening of economic interdependence has changed the connotation of opening up.

3. Global problems and governance deficits coexist, and global governance reform is the trend of the times: the dilemma of collective action exacerbates the global governance deficit, changes in the international balance of power promote the adaptive reform of the global governance system, and the world's expectations and requirements for China's participation in global governance are increasing at the same time.

As a consultant, whether it is a corporate consultant or a consultant who builds a personal brand, we must stand at a strategic height to help enterprises and individuals solve problems. How do you explain the word strategy? Why not just call it a knowledge IP consultant?

John Lewis Cadiz gave the definition of strategy, the so-called strategy is the balance between goals and capabilities, this definition does not seem to be very difficult, but the significance is far-reaching, to deeply understand his essence, such as the contradiction between their own foundation cultivation and quick results, we should now encourage users to cultivate themselves to lay a good foundation of internal strength, or to quickly get certain results, achieve positive feedback, towards a positive cycle, when a medium personal brand builder, if there is no lofty goal, Without a short-term, medium-term and long-term goal, it may enter a bottleneck period, so strategy is a balance between goals and capabilities.

About the keyword of goal: When we help users explore goals, we combine the top-level planning of users' lives, that is, to help users plan their current personal brand layout from the panorama of life. It will make our users very anxious for quick success.

At this height, do you really help users to do strategic planning? The first criterion is whether the goal for users is a long-term goal? Is it the keyword he has pursued all his life?

Did you refine it for him? Of course, it is not possible for us to solve all the problems in one consultation, but we can use this as a standard, and use this as a benchmark to see if we are moving forward in this direction.

The key word about ability: on the one hand, it is to tap the user's ability, and on the other hand, it is to give the user confidence and make the user feel that he is a capable person. On the one hand, we need to help users tap their own capabilities, and on the other hand, we must give users confidence and make users feel that they are using themselves, so that the sense of energy is high, and the energy can be projected into the user's user and empower the user, which is the ability that our strategic consultants need to give.

Our time, energy, connections, cognition, including our wealth, these are limited, then these are our capabilities, didn't Lao Tzu say? I have an end to my life, and there is no end to my knowledge. You have no end to it, but how does this specific balance land?

If you want to achieve a balance, you must make some trade-offs, and this is the implementation of the strategy.

When we understand the meaning of strategy, we are in the process of corporate consulting and personal consulting, we are standing at the height of the strategy to give some suggestions, for example, two days ago I proposed to the company for the current market environment reversal, the high-level boss is unwilling to accept such a fact, I from the cultivation of myself, the market can not be controlled, but we can grasp ourselves, so do a good job of existing, revitalize the resources in hand, tap the company's advantages, to be the first in the field of segmentation, To polish and promote the most competitive and advantageous products, and make differentiation. I will also give the most executable monetization path when building my personal brand.

Strategy:

1) Plans and strategies to guide the overall situation of the war, 2) Strategies that generally refer to guiding or determining the overall situationThe basic meaning of strategy is always about the overall, future and fundamental major decisions of the hospital. Strategy is different from tactics in that they are both closely related and distinct.

Generally speaking, strategy and tactics are mainly the relationship between the overall situation and the part, strategy refers to the overall planning of the hospital regiment to achieve the strategic goal and the ways and means to achieve the goal, and tactics refers to the specific actions taken to achieve the strategic goal. Strategy and tactics are the relationship between ends and means. Generally speaking, there is a strategy first, and then there is a strategy, and the strategy must obey and serve the strategy.

The common denominator of strategy and tactics is that they are all about the concept of the scale and level of operations.

The differences between them are:

In terms of scope, strategy is a kind of overall planning and strategy of guiding significance that is designated by a country or a party in accordance with the needs of the situation and in the overall scope for the operation and development of its own forces or capabilities. Tactics, on the other hand, refer to the means used to maintain and develop the role and capabilities of the region and to eliminate threats that have arisen or will arise in a specific local area.

In terms of time, strategy is a long-term strategy that is specified according to the needs of the situation. Its effect on time can often last for years or decades. For example, during the War of Liberation, according to the situation at that time and the judgment of the comparison of forces between the enemy and us, the entire liberation cause was designated to eliminate an average of 5 to 6 brigades of generals per month, and it took about 5 years to complete the policy and strategy of eliminating the rule of the whole country.

Although it only took more than three years, it was not that the strategic intent was not carried out, but that the corruption of the country had reached the point of being spurned by everyone, which made the cause of liberation quicken. For example, in the War of Liberation, in order to break the tactics of Chiang's all-out offensive, our army adopted the method of taking the initiative to abandon some cities and localities, transferring large troops, and harassing small units and local armed forces, as well as militia organizations, and mobilizing and paralyzing the enemy through large-scale movements, so as to form a local situation in which we are superior to the enemy and outnumbered, and then destroy the enemy's vital forces. Facts have proved that this tactic has effectively fulfilled our army's strategic intention of disintegrating the enemy's army, and has eliminated the effective forces of Chiang's army according to its own intentions, so that the ** army has no choice but to abandon an all-out offensive and instead implement the strategy of focusing on the offensive in a local area.

Formally speaking, strategy is the whole territory of the overall situation and is the overall conception that guides the formation of tactics. Tactics, on the other hand, are local and individual, and are effective methods designated around strategic thinking and regional environments, and are a special embodiment of strategic thinking.

1) Strategy is the method and deployment to achieve the goal. It is an overall, long-term and sustainable overall plan made by enterprises in order to achieve specific goals under the conditions of market economic struggle, according to the external environment and internal resources, and in accordance with scientific procedures and methods.

2) Enterprise strategy can be divided into enterprise overall development strategy, project management strategy, and enterprise function strategy. The overall strategy of the enterprise is the overall long-term strategy for the overall development of Congtong enterprise, and it is the highest level strategy of the enterprise, which determines the development ideas and business areas and business development of the enterprise. Project management strategy refers to the overall arrangement and deployment of the business objectives, business direction, business focus and implementation steps of a specific project in order to create a competitive advantage of the project.

Enterprise functional strategy is the overall arrangement of the key functional activities within the organization in order to achieve the overall strategy and competitive strategy, and it is the strategy at the functional level of the enterprise, including human resources strategy, financial strategy, marketing strategy, etc.