Why can OPPO become the favorite of young users after 95?

The post-95 generation did not have much contact in the early years, and only in recent years have some people begun to realize the low configuration of OPPO**, why? I'm 97 years old, I didn't know much about mobile phones a few years ago, and OPPO's overwhelming advertising, similar to the shape of the iPhone, is very attractive to customers. Especially oppor9,At that time, it was also a block machine,At that time, I felt in my heart,In addition to Apple7,Just thisR9The best,Samsung**,Xiaomi's situation at that time was similar to today's LETV,And,In the past, Xiaomi,Meizu,Huawei,ZTE, etc. In my opinion, it was a copycat machine,Plus I used ZTE and Huawei's early mobile phones,It feels like it can't be compared with OPPO at all,So,That's why I bought a pieceR9。

At first, the experience was not bad, but as I used it, I felt more and more stuck, I love to play games, and gradually found that this mobile phone is not very good. After going to school, I was not allowed to bring a mobile phone, so I saved money to buy it secretly, and I could only buy a 100 yuan machine and shop around, that is, from this point on, I changed from a student who didn't know anything about mobile phones to an electronic enthusiast. That's when I learned that the processor used for the 2799 yuan oppor9 was the same as the 799 yuan Meizu note3.

Advertising bombardment products,Always be a profiteering pseudo-column product,oppo,,vivo,Mobile phone advertising bombardment is still strong,Nearly these people are fooled to buy,,Brain platinum,Back is good,Has been exposed,8848 mobile phone has been exposed,Small pots of tea have been exposed。

Because when the post-80s and 90s changed to use smartphones, these two manufacturers did more promotion, and there was a certain psychological impact of comparison.

Because the appearance of these two mobile phones is relatively high, and the feel of the mobile phone is relatively good, young people will choose such mobile phones.

Because the post-80s and post-90s generations are very fond of taking pictures, and they are also very cost-effective generation, so these two mobile phones have good camera functions and are cheap.

Because the design of these two brands is a little younger, and their advertising is very good, they have left a deep impression in the hearts of the post-80s and post-90s.

First of all, the quality of OPPO and vivo's mobile phones is not bad, and secondly, these two mobile phones are domestic, and the post-80s and post-90s generations like to use domestic mobile phones.

This is also confirmed by the survey data released by Trustdata in the first half of 2017, OPPO surpassed Apple to become the most owned smartphone brand, and more than 50% of OPPO users still choose this brand when changing their mobile phones. Step by step, OPPO has always insisted on technological innovation based on user needs, and continues to pursue better photography, and every improvement will bring new surprises to users. The iterative upgrade of one generation after another is a good way to maintain old users and attract the favor of new users.

Look at the IQ.,The ones with low IQs like to die.,The ones who hate those who are high are going to die.。。。

Precise control, to be the favorite mobile phone of young people.

At the press conference, OPPO also cooperated with Zhejiang Satellite TV, invited Wang Junkai, Li Yifeng, Chen Weiting and other popular artists who are loved by young people, and created a new product release model of "grand ceremony + mobile phone + technology". To the greatest extent, it can resonate with the majority of young consumer groups.

<> OPPO aims at the needs of consumers for the use of mobile phone products, and makes the most popular mobile phone products among young consumers.

Success does not only depend on endorsements, but also on one's own strength.

In terms of the selection of spokespersons, OPPO does not simply invite a certain artist as its image spokesperson like other mobile phone brands, but adopts the method of "star family", that is, using the power of the collective to influence the entire young group. As a mobile phone brand that focuses on the majority of young consumers, OPPO's control in this regard is also quite good.

In addition to the blessing of the "star family", OPPO's own internal strength is also quite strong, and through the form of online micro-movies, the combination of people and things complements each other. Take the form of "customized mobile phone + online micro-movie", that is, to use the celebrity effect + emotional card to impress young people, here the star is no longer a ** or image, but the background of the story, and each story is interspersed with elements of oppo.

Dare to innovate, this is how they succeed.

OPPO's excellent marketing innovation, combined with its own strength, is the biggest reason why they have achieved such excellent results today. Cross-border cooperation methods and various activities also capture the pain points of the majority of young consumer groups.

According to the preferences and needs of young consumers, OPPO is also constantly injecting fashion elements into technology products, and continues to enrich and expand the extension of the brand image. Collaborated with independent designers Zhou Xiangyu, Wang Tianmo, and Shangguan Zhe to design fashion T, sweatshirt press conference invitations, etc. Break the tradition and fundamentally connect with the young and fashionable.

Summary: No matter what mobile phone brand, marketing and promotion are an indispensable part. For OPPPO, they are also quite well controlled in this regard, aiming at the love of young consumer groups nowadays, and perfectly combining products with brand promotion.

At the same time, through continuous innovation, we bring more excellent products to our consumers.