Alibaba s development prospects and strategies, Alibaba s strengths and weaknesses analysis

Alibaba. The development prospects and strategies are as follows:

1. Alibaba's development prospects:

1) To be an enterprise with 102 years of continuous development;

2) Become one of the 3 major **;

3) As long as you are a businessman, you must go to Alibaba;

4) Become a B2B platform that serves the world.

2. Alibaba's business strategy:

2) Service objects: small and medium-sized enterprises and individual businesses;

3) Service model: localized channels;

4) Mission: Let there be no difficult business in the world;

Summary. Hello dear, happy to answer for you. 1. Advantage 1, ** has three sets of teams (English, Chinese and Japanese), including a broad customer base, and is conducive to information exchange, increasing the amount of information, more conducive to creating momentum, expanding influence.

2. Alibaba's information is becoming more and more segmented and comprehensive, so that it is more targeted and effective. 3. The world's largest Chinese forum, the Chamber of Commerce, has created great convenience for the exchange of businessmen around the world, shortened the distance between businessmen, and improved the popularity of the world. 4. The huge number of members, the improvement of popularity, and the establishment of the brand make Alibaba's information coverage larger and larger, attracting the arrival of merchants.

5.The "Integrity Pass" has been opened to provide a guarantee for safe online transactions.

Hello dear, happy to answer for you. 1. Advantage 1, ** has three sets of teams (English, Chinese, and wax lead), which includes a broad customer base, and is conducive to information exchange, increasing the amount of information, and is more conducive to creating momentum and expanding influence. 2. Alibaba's information is becoming more and more segmented and comprehensive, so that it is more targeted and effective.

3. The world's largest Chinese forum, the Chamber of Commerce, has created great convenience for the exchange of businessmen around the world, shortened the distance between businessmen, and improved the popularity of the world. 4. The huge number of members, the improvement of popularity, and the establishment of the brand make Alibaba's information coverage larger and larger, attracting the arrival of merchants. 5.

The "Integrity Pass" has been opened to ensure the safe online transaction.

Development disadvantage. Several aspects of the examples are also biased, and they don't know much about Ali. For example, WeChat is not catching up with Alipay, but originally leading in the field of payment, because WeChat is a social software, Alipay belongs to life integration software, so WeChat offline payment is more, Alipay's online usage rate is higher, and it has always been the case.

Although the offline proportion of WeChat is getting higher and higher, you don't notice that Alipay's online proportion is also getting higher and higher. And DingTalk has made a beautiful comeback this year, surpassing WeChat Enterprise Edition to become office social software in one fell swoop. Although Tencent has more resources and a higher utilization rate, Tencent Visual Lixian Shooting and iQiyi have more resources, but these two are separated.

Youku and Tudou have been integrated and acquired by Ali, and in addition, Suning's PPTV, in which Ali is a shareholder, also firmly occupies the leading position in the broadcast category. Therefore, in the field of **, Ali's Youku Tudou PPTV alone benchmarks against Tencent** or iQiyi, and it is not suppressed at all as the subject said.

Humanities Major: High-tech Strategic Management.

Assignment) Alibaba Group.

analysis of development strategies.

1 Company Profile.

Alibaba Group is a global leader in e-commerce and the largest e-commerce company in China. Headquartered in Hangzhou, China, it has sales centers in more than 30 cities in Chinese mainland, and has offices or branches in Hong Kong, Switzerland, the United States, Japan, etc. Since its inception in 1999, Alibaba Group has grown to include a number of subsidiaries in the first half of 2010.

Alibaba B2B, the flagship company of Alibaba Group, is a leading B2B e-commerce company in China, serving small and medium-sized enterprises in China and around the world.

Alibaba's business groups now mainly include:

**Netcom – Asia's leading personal online shopping marketplace.

Alisoft is a business management software company based on the Internet to serve small and medium-sized enterprises in China.

China Yahoo. and the community. Ali Mama.

China's leading online advertising exchange.

In June 2008, Yahoo China and Koubei were integrated to establish Yahoo Koubei, officially entering the field of life services. Based on the search of the whole network, it has created a massive, convenient and credible life service platform for life service consumers - Yahoo Koubei.

Alibaba has been elected to Harvard University twice.

The case of the MBA in business, which has set off a research boom in the American academic community; It has been listed by Forbes, an authoritative financial magazine in the United States, for five consecutive times

Selected as one of the best B2B sites in the world; It has been rated as the world's most popular B2B**, China's excellent business**, China's top 100**, and China's best ** network by relevant institutions for many times; It is the best at home and abroad, Silicon Valley.

and foreign venture capitalists as one of the five major Internet business schools on a par with Yahoo, Amazon, eBay, and AOL."

2. Overall development strategy.

After the birth of Alibaba in 1999, it put forward the strategy of Meet at Alibaba. In line with the development trend of China becoming the "world's factory", Alibaba has launched China's leading business, Chengxintong and other first-class credit information services

I think it's not optimistic, according to the Ministry of Commerce, B2B still has an attractive huge market: in 2011, the e-commerce market transaction size reached 6 trillion yuan, of which B2B transactions accounted for the proportion, but a number of industry insiders said in an interview with this newspaper that Alibaba's B2B business is unsustainable, privatization will be conducive to the internal integration of Alibaba Group, and B2B may also get its own division of labor in it.

First of all, the number of paid members began to decline, Alibaba's financial report data shows that from the fourth quarter of 2009 to the fourth quarter of 2010, the growth of Alibaba's B2B paid members was relatively stable, and from 2011, the growth of paid members began to slow down or even decline. At the end of the first quarter of 2011, Alibaba's B2B paid members were 10,000, and the paid members dropped to 10,000 in the fourth quarter of 2011.

Secondly, the integration problem after privatization, Alibaba also faces difficulties in integration after privatization. Alibaba has tried to connect B2B platforms with C2C, but it has not been successful. At the beginning of 2011, the nameless Liangpin (later renamed Liang Unlimited) was launched, and the B2B platform and the C2C platform were docked to realize the domestic B2B2C business.

However, there are still many problems, such as the traffic competition with **** and **C2C, and the thin transaction has led to a backlog of goods for some sellers.

Finally, fraud cases on Alibaba's online trading platform were frequent, more than 2,300 problematic merchants were handed over to the judicial authorities, and Wei Zhe, the "CEO" of Alibaba's network technology company, resigned.

These are all available on the Internet, and you can check them out.

Believe in good development. The key is time.

Ma Yun said that in the past year, Zhejiang businessmen have been in a difficult situation. The world economy is still sluggish, protectionism is rising again, such difficulties will continue, but the times are changing, for enterprises, must adapt to the new retail, new manufacturing, new finance, new technology, new resources five major changes.

"In the past, small businesses could not compete with large enterprises, but this technological revolution has given an opportunity to a large number of small and medium-sized enterprises, and the manufacturing development of small and medium-sized enterprises is breathtaking," he said. Globalization remains unstoppable, and through globalization SMEs will become mainstream.

Ma Yun said that in order to stand out in the new round of technological revolution, enterprises must dare to improve their technical content and dare to innovate models and organizational methods.

Now, the era of policy dividends has passed, and enterprises need technology dividends to do what others dare not do and others dare not do.

What are the requirements?

You must know that there are two modes of Alibaba store opening, one is to open a store for free, and the other is to open a store for members of Chengxin Tong. The Liberty Store is divided into individual freelance stores and freelance corporate stores.

Merchants need to choose the type of store according to their own situation, and upload the corresponding documents, such as opening a personal store, you need to register a personal account, and submit a photo of the front and back of your personal ID card to verify your identity.

If you want to register a corporate store, you need to submit a business license and corporate account certification, and you can use it only after the employee has passed the review. However, compared with the membership store of Chengxintong, the process of registering a free store is more complicated.

If you want to open a Chengxin Tong member store, you must also have a business license and pay an annual fee. After paying the money, it will be reviewed by Alibaba staff before opening a store.

After the certification is passed, you will see the "integrity" logo on the page, such as paying a deposit, which increases the buyer's confidence in buying the product.

To open an Alibaba store, in addition to the above document requirements, you must also have your own Alipay account and online bank account, if not, you need to go to the bank to open online banking, and also have some Internet equipment, such as computers, scanners, digital cameras, etc. Learn more consultations, 15 more articles