What are the differences between Chinese and Western consumption habits?

Culture is a unique spirit formed in the political, economic, scientific, and artistic aspects of a society in the course of its long-term development. Because of the different geographical locations in which China and the West were born and the different modes of social production, different Chinese and Western cultures were eventually formed. The difference between Chinese and Western cultures has caused differences in the consumption concepts of the two countries.

1. The Confucianism of Confucius, who is diligent and thrifty, has been circulating in China's feudal society for more than 2,000 years and has become an ideological concept imperceptibly recognized by mankind. And the Confucian ideology of thrift and housekeeping has influenced generations of Chinese. My ideology reflects people's conservative and rational consumption behavior.

Spend according to your actual purchasing power, and don't spend lavishly. Because people will definitely encounter some difficulties or setbacks in their lives, if they spend their money in advance, there will be no economy in special circumstances. Therefore, Chinese will always weigh repeatedly before buying goods, and will buy them after multi-party comparison.

2. Advance Consumption in the WestWestern society has been strictly controlled by religion for a long time, and the development of ideas has been suppressed. This eventually led to the outbreak of the Renaissance, so Westerners prefer to pursue a free and optimistic attitude to life, and they enjoy the present without fear of the future. And this is manifested in the consumption behavior is to consume in advance, when they spend money, they will not think about the future days, but consider whether they want to want it at the moment, and they are unhappy.

Therefore, Westerners consume more casually and mainly look at the mood. They don't think about how to solve the problem of spending money in the future, and they firmly believe that the future will only be better. <>

Third, the culture triggers the difference between different Chinese and Western consumption behaviors, and the root cause is because of the different cultures. But I prefer China's conservative view of consumption, because the ideas left by my ancestors are definitely correct. Just like during the epidemic, many people who consume early are forced into debt because they do not have a job, resulting in a credit crisis, which is very undesirable.

There are huge differences between China and the West in terms of mainstream culture, mainstream ideas and education methods, and these differences are important factors that cause the differences between Chinese and Western consumption concepts. By in-depth and in-depth creation of the difference between Chinese and Western consumption concepts, it can help to better form a healthy and reasonable consumption concept.

Since the reform and opening up, China has established a development policy centered on economic construction, and has entered a great transformation that began in the economic field but is by no means limited to the economic field. Unlike the bottom-up modernization process of Western society, China's modernization process is led by the state and full of Chinese characteristics, and China is still in a period of transition, in which Chinese society will undergo the transformation of social and economic structure, the continuous renewal of social system, the identification of social interests and the transformation of social values. Among the many factors influencing Chinese and Western consumption concepts, the role of mainstream culture, mainstream ideas and education methods is particularly prominent.

1.The influence of the differences between Chinese and Western mainstream ideas on consumption concepts.

Diligence and thrift is one of the traditional virtues in China, and it is also the main consumption concept in China, which is due to the fact that ancient China was mainly an agrarian society, and the vast majority of people were at the bottom of the society, not only to face heavy forced labor, but also to pray for the favor of God, natural disasters and man-made disasters continue to lead to a great lack of material wealth. However, under the idea of valuing agriculture over commerce, the development of the commodity economy was slow or even stagnant. Not only that, the people's economic strength is weak, and the lack of economic purchasing power makes the people's living standards low, so diligence and thrift have become a fine tradition of the Chinese nation that has lasted for thousands of years.

The idea of thrift and thrift has led to the concept of cautious consumption of Chinese consumers, especially reflected in the lower consumption intention of high-end luxury goods, and the pursuit of high-quality and low-cost consumption occupies a dominant position, and restricts the consumption behavior of Chinese people. Compared with consumption, Chinese people are more inclined to save money and their behavior is also subject to this idea.

Since the Renaissance, the Western world has begun to advocate the emancipation of human nature, advocating freedom, advocating timely pleasure, and property as something outside the body. In addition, Europe's oceanic climate is suitable, the terrain is flat, there are few natural disasters, animal husbandry is highly developed, the commodity economy is booming, the people's purchasing power is strong, and the citizens' personal self-awareness is strong. Therefore, it can be seen that the difference in mainstream thinking has a crucial impact on the formation of Chinese and Western consumption concepts.

The influence of differences in consumption customs in different countries on consumption has formed habitual purchases. Influenced by a certain consumption custom, consumers often buy a variety of goods that conform to the consumption custom; (2) It strengthens consumers' preferences and herd behavior. The long-term pickpocketing nature of consumption customs makes consumers consciously and repeatedly buy goods that conform to a certain consumption custom, thus generating a sense of trust and forming preferences.

Promote the unconditional imitation of consumer behavior, and strengthen the herd behavior; and (3) the rate of change affecting consumer behavior. Consumption habits have a hindering effect on the change of consumer behavior, and they also have a promoting effect. When new goods conflict with consumer customs, it will make it difficult to change consumer behavior. And when the two have something in common and are compatible, it will accelerate the change of consumer behavior.

Summary. The West started early and is now more mature; China started late and developed rapidly, but the tourism consumption structure is very unreasonable. Take shopping as an example, it is unreasonable for international shopping to account for less than 30% of the total tourism consumption, and the shopping consumption of tourists in China is only a little more than 30%, and it will soon reach the warning line.

Chinese, on the other hand, travel to foreign countries and do a lot of shopping. If this continues, China will have a deficit in international tourism and will continue to expand.

Hello, dear, I am happy to answer for you, there are these cultural differences between Chinese and Western tourism consumption behaviors, and what are the cultural differences between Chinese and Western tourism consumption behaviors.

Dear, hello, I am glad to answer for you, there are these cultural differences between Chinese and Western tourism consumption behaviors, and comprehend: the reasons for the differences between Chinese and Western cultures in the relationship between man and nature and the basic purpose of life. The main characteristics of the consumption outlook of Chinese people, the performance and reasons for the differences between Chinese and Western travelers in the choice of destinations.

Application: The differences between Chinese and Western traditional cultures show what aspects of the trip are now. This paper provides an example of the impact of the differences between Chinese and Western traditional cultures on tourism consumption behavior.

Westerners pay attention to enjoyment and like to go deep into the local society and understand the local customs. Chinese love to look at flowers and spend money to buy sin.

The West started quickly and early, and is now more mature; China started late and developed rapidly, but the tourism consumption structure is very unreasonable. Take shopping as an example, it is unreasonable for international shopping to account for less than 30% of the total tourism consumption, and the shopping consumption of tourists in China is only a little more than 30%, and it will soon reach the warning line. However, Chinese travel to foreign countries is a lot of shopping.

If this continues, China will have a deficit in international tourism and will continue to expand.

Chinese's consumption views and consumption habits are conservative and frugal.

It is mainly to make money, supplemented by spending money.

And you have to make money first, and then spend money, so that you can have confidence and confidence. This is the consumption concept of many Chinese. Most people advocate "being as frugal as possible".

The details are as follows: 1. Chinese buy big houses to show off their wealth. Many Chinese buy big houses to gain happiness or show off their wealth, and some people in China need to spend a lifetime paying off their mortgages.

2. Chinese earn ten yuan and save eight yuan. When Chinese earn money, they will deposit it in the bank to ensure the safety of funds, which will only accelerate the shrinkage of wealth. Only by revitalizing this part of the money can we beat inflation through reasonable investment and financial management, such as buying**, investing in real estate or buying fixed-yield wealth management products.

3. Chinese attach importance to material consumption. When Chinese have money, the first thing that comes to mind is to eat better, and even many Chinese think that eating well and living comfortably is the greatest happiness.

4. Chinese live for tomorrow. Chinese live to reserve sufficient funds for tomorrow and children.

5. The money of Chinese couples is used together. The money of Chinese couples is used together, and even used together before they are married.

6. Chinese go to the discount store to buy clothes. Chinese generally go to discount stores to buy clothes, in fact, the quality of the clothes in these stores is generally poor, easy to wear out, and then have to buy again, in fact, it will cost more money!

7. The Chinese are full of extravagance. When Chinese eat, the whole table is full, and it is a shame to eat all the dishes.

Most people advocate frugality and pomp, are frugal at home, generous outside, and like to show off in front of others, that is, to consume face. They generally believe that the quality with a high price is good, and the low price is an inferior product, and there is no good quality and cheap item.

Thrifty and simple, consumption is still more food.

The consumption pattern of Westerners is generally advanced consumption, they do not have the habit of saving like Chinese, after all, in the consciousness of Westerners, they all have the concept of timely pleasure.

Diligence and thrift are the traditional virtues of our country, so when our people have money in their hands, they are more willing to deposit the money in the bank, and they can also receive a certain amount of interest. And the West prefers to spend in advance. There is no concept of saving money.

The difference is that foreigners prefer to consume ahead of time, but Chinese are conservative in consumption, and buy as much as they want.