How to do fresh fruit e commerce business

There are more and more fresh fruit sales channels, many fresh fruit merchants began to sell on the Internet, and the emergence of fresh fruit e-commerce has changed the traditional sales model.

Ground push and suck powder. Fresh fruit e-commerce can use the way of pushing and attracting powder, to attract more new customers, first of all, the business must have a good relationship with the security of the community, which will help them to better push in the community, such as posting advertisements in the corridor, and then invite the residents of the community to participate in the tasting activities.

Fresh fruit e-commerce can attract customers by opening a group, for example, you can launch a scheduled activity in advance, only when you reach 100 people to start a group, customers will automatically help themselves to pull new people into the community, attract more customers to join the event, after the group, consumers can buy fresh fresh fruits at a lower price.

Engage your fans. Fresh fruit e-commerce can launch WeChat*** to promote the activities of merchants on WeChat***, or you can directly send the activities to the circle of friends. One of the simpler ways is to attract fans by carrying out activities, and some businesses will choose to spend money on activities in order to get good results.

The specific way to carry out the activity depends on the actual situation of the merchant. If conditions permit, you can carry out various activities in the local community, as long as you pay attention to your own WeChat*** or small program, you can directly join the WeChat group of the event, and netizens can get more discounts by participating in the group.

Maintain fans and fission.

Fresh fruit e-commerce should know how to maintain fans, shorten the distance between fans, and never send excessive information about selling products in the circle of friends, because this will cause disgust among WeChat friends, so merchants should choose a more gentle way to publicize. For example, businesses can establish a community, and after establishing a community, they will first add their relatives and friends to the community, and then attract more new members to join through the ** of relatives and friends.

**Activity. Fresh fruit e-commerce can hold ** activities in the community, and attract more fans to join by creating ** activities. For example, businesses can promote publicity in the community in the early stage, launch free tasting activities, residents participating in the activity must scan the business's mini program, customers can directly receive business information through the business, merchants can directly participate in the activity through the mini program, or you can give the activity on the mini program to relatives and friends around, so that more people can participate in the activity.

If you want to do a good job in fresh fruit e-commerce, you must find a suitable sales channel. With more and more sales channels for fresh fruits, businesses need to break the traditional marketing methods and integrate activities with mobile Internet to connect online and offline to attract more customers.

Nowadays, the rapid development of rural e-commerce, although e-commerce has brought new channels to the sales of agricultural products, but also accompanied by some packaging, express delivery and other problems, combined with relevant packaging companies, express companies, experienced e-commerce merchants, to understand the root cause of the problem, mainly summarize the following points.

Pay attention to the quality of products.

The business model of e-commerce and traditional sales is very different, the traditional model is to see and touch, and e-commerce mainly relies on the display and sale of ** and **, but how to retain repeat customers and attract more customers, quality is the key; Some people have a great wrong concept of e-commerce, thinking that the Internet is the sale of defective products that cannot be sold, this concept is not only backward but also may lead to unsalable, now the information spreads quickly, any product sold its feedback will be quickly reflected in the product evaluation, so to do e-commerce, we must pay more attention to quality issues, the more praise the more can lead to better transactions.

Do a good job of marketing packaging.

The aroma of wine is also afraid of deep alleys" is the current situation of commodity development, online sales, good quality needs good packaging, good packaging can reflect the advantages of goods, such as the selection of boxes, boxes, packaging bags that can highlight the characteristics of the product for consumers to choose; The packaging of the goods should also take into account the loss during transportation, and ensure that the integrity of the goods is not damaged, such as adding air columns, air cushions, foam nets, etc. to protect the goods.

Improve after-sales processing.

After-sales is an important part of the transaction process of goods, and good after-sales can not only create a good reputation but also retain consumers. The after-sales problems of fresh fruits are mainly damage and logistics, for damaged businesses should establish their own compensation standards for timely after-sales, for the problems caused by logistics, we should actively communicate with the express company to determine whether the goods are delivered, whether there is damage, and do a good job of claims.

In the early stage of fresh fruit e-commerce, first of all, don't choose too many varieties. For example, fruits, it is good to choose 1-2 kinds that are not easy to be damaged during transportation. The details are as follows:

One: Select the product and target group.

1. For example, apples, crisp apples are not easy to break, and noodle apples are easy to hurt.

2. The apples on the market in Shandong are about 3 yuan, and the target customers are located in Shandong, and Shandong people are more willing to go to the market to buy; The apples on the noodles in Shenzhen are bought for 5 yuan, and the quality is rotten and smooth, and the quality is relatively poor. Isn't it easy to find out that our target customers are in**?

2. How to transport:

It is also said that apples, if the cost price of a pound of apples of good quality is 2 yuan, the freight is 5 yuan for 1 kilogram, and the additional weight is 4 yuan, so it must be sold in a package. One kilogram package, the cost plus freight is 31 yuan. According to the Shenzhen market**, apples of this quality are available for 8 yuan, so a pack is set within 56 yuan.

3. How to cooperate with express companies: In the early stage, the implementation of low-price strategy can get more customer resources, clear cherry blossoms and get more orders. With more orders, there is a voice.

Talking with a number of express companies, it is generally possible to reach a long-term cooperation intention, so that the first weight of 5 yuan, the additional weight of 4 yuan can be done.

The biggest problem faced by fresh e-commerce should be the high cost of distribution.

As a platform development practitioner, I'll give the floor to Sun Meng.

If you are building an e-commerce platform from scratch, it is not recommended to start making an app, although it is said that the app can be convenient for your customers to buy and place orders. But at the same time, there will be a big drawback, that is, it needs to be used by users.

It's easy for guests to operate, and you can get a good deal, and you have accumulated a user.

Many friends may have heard that Mini Programs are very popular now, but Mini Programs also have a big drawback, that is, they can't store users. That is to say, the guest will leave when he runs out, although the guest's WeChat will also have a record of the use of the applet, but the probability of opening Huiqiao again is almost equal to 0

Third, guest attention does not mean the end, but the beginning.

We need to know that guests who follow your *** may never open your *** again. Therefore, after paying attention, we also need to often do activities to reactivate these concerned guests.

For example, we regularly take some water kai beets to make **. Not making money is all about letting users know you exist.

Fresh fruit itself is a behavior with a very high repurchase rate, so it is very important to do a good job in user operation. There may be fruits that don't make money, but as long as you keep your Mini Program as daily active users, you will still make money after all.

In fact, when you accumulate a certain number of daily active users [guests who often place orders in your mini program], even if you don't deliberately recommend it, they will take the initiative to ** your app, because they feel convenient.

Fifth, digression.

Many enterprises or entrepreneurial friends are accustomed to a misunderstanding when establishing an e-commerce platform, that is, the platform can help others to use it after development, so in fact, in the process of operation, you should first consider that why do others use your platform? Is there no substitute for your platform?

How do others know about your platform? and so on.

Only by taking these things into account will you be able to run your platform well.

Well, that's all for sharing. Code words are hard, if you are inspired, please like and support!

How to do a good job in local fruit e-commerce, I think we should start from these points!

First, fully understand the local fruit production**, understand what the local advantage fruit is, yield, quality, characteristics!

Second, to do e-commerce, we must also do channels, do more channels, and do more customers!

Thirdly, multi-channel promotion, improve visibility, promote and improve fame through different platforms, and gather customer resources!

Fourth, strengthen quality control and service control, so that word-of-mouth can drive customer enthusiasm, so as to attract a large number of new customers and achieve the purpose of development!

A little insight of my own, I hope it will be helpful to those who need it!

Usually due to the lack of strong financial strength, lack of good connections, and most of them do not have professional skills, it is indeed difficult to find satisfactory jobs, however, poor people do.

things, the rich make the market.

If a businessman can seize the trend and find the right platform and mentor, it must be possible, don't be self-conscious.

If you feel the way, you won't get lost.

It is recommended to search ———Mr. Huayu] online

Let authoritative professionals help you analyze the pulse, and wish your wishes come true!

Inspect the base, be familiar with the fruit, be familiar with the characteristics of the fruit, and be familiar with what the fruit is used for.

What is the packaging, what courier is used. How to save. If you don't have a large number of customers in the early stage, you can not consider looking for goods by yourself, you can find a first-class businessman, and the profit is relatively low. Later, there is a flow of customers, and I am considering taking the goods and packaging them by myself.

Expansion: 1. E-commerce is a business activity centered on commodity exchange by means of information network technology; It can also be understood as the activities of conducting trading activities and related services in the form of electronic transactions on the Internet, intranet and value-added network (VAN), which is the electronic, networked and informatization of all aspects of traditional business activities.