What does the lead mean

The lead refers to the first natural paragraph or the first sentence of a message. It is to use concise and vivid words to write the most important and fresh facts in the message, and to clearly hint at the main idea of the message.

The requirements of the introduction are, first, to grasp the core of the matter, and second, to attract readers to read it. To do the first, it is necessary to have well-trained analytical skills; To do the second one, you need to have writing skills.

What is the most important of the events that have taken place?

Who participated? - Who did it or who said it?

What is the theme? What kind of verbs are most effective in engaging readers?

The other type is the deferred lead: mostly used for "soft" messages. That is, it is not a developing, changing or sudden event being reported. It is often used to set up a kind of scene or create a certain atmosphere. Mostly explanatory and illustrative.

1. Narrative. Use excerpts or synthesies to concisely state the freshest and most important facts in the news.

2. Descriptive. A concise, simple and distinctive description of the main facts or a meaningful aspect of the message creates an atmosphere.

3. Questioning. First, the contradictions are exposed, the questions are raised sharply and sharply, and then they are briefly made to arouse the readers' attention and thinking.

4. Conclusive. Write the conclusion at the beginning, suggesting the meaning or purpose of reporting something or a summary.

5. Call to action. Make a call to action, and point out the direction and goals for the reader.

The language of guided reading is the simplest summary of the main facts of the news (because many people read newspapers first and choose their favorite or needed content to read, and the introduction is to set up a platform for readers to quickly interpret the news content).

<> single-element lead is also known as a one-sentence lead, or a one-factor lead. That is, only one news fact is presented in the lead. The single news fact expressed in the ideal single-element lead sentence should be the freshest, most important, and most valuable core fact in the news.

Who's Introduction. In general, this kind of introduction is used when highlighting prominent or influential journalistic figures. Because of the activities that these people are engaged in, Liesen is more likely to attract the attention of the reader than the average person.

A multi-element lead, in a lead, is composed of several facts. This is because objective things are complex, and some news leads are difficult to express with one main fact, so when more than three main facts need to be written in the lead, this is a multi-element lead. Also known as a set, multi-factor (multi-paragraph) introduction.

A summary introduction is a way to summarize the content of the entire report or the essence of it in one sentence by using a direct summary or inductive summary of the narrative, so as to write the freshest and most important facts in the news in a concise and concise manner to give the audience a general impression, so that the whole text can be read in an outline.

The news introduction is the beginning of the news, which uses extremely concise words to write the most important and wonderful facts in the news, outline the lead, lead the whole text, and attract readers. The lead is usually the first paragraph or sentence at the beginning of the news, which briefly reveals the core content of the news.

Introduction

News (news) writing is different from family life, and it is also different from writing ** and writing summary reports, it has its own writing rules. One of the rules is: "set up a piece of words to be important", "straight to the point", and put the most important and fresh facts at the forefront.

Practice has shown that a considerable number of readers are casual, hasty, and brows-through when receiving news, and if the lead does not attract readers like a "crested head", he will immediately divert his attention. Although there are many types of writing methods, the common characteristics of each type are "the most important first", "the freshest first", and "the most noticeable".

The traditional introduction writing should be comprehensive, and the five "W" plus one "H" will be wider, which is good for ensuring the authenticity of the news, but if it becomes an "iron law", it will make the news top-heavy. In practice, today's introduction writing has stepped out of this routine, seeking to be concise and to the point, not to be long-winded; Seek characteristics, not generalization; Use more real words.

and action-packed verbs, not abstract nouns and difficult technical terms; When explaining the news** and the basis of the news, there will be no long list of names, place names, official titles, organization names, etc.

In terms of lead writing, the guide of some news in the "China Journalism Award" has set an example for us. These news are generally relatively short, but their content reflects major events, and tells readers at the beginning of the news in the most concise and clear news language the latest developments and important facts that have attracted the attention of the vast number of readers, so as to "arouse the reader's attention, so that the reader will have a general concept in his mind and have no choice but to continue reading."