Take a comprehensive case of Disney s various strategic analysis. Be comprehensive!! Re reward!!

Summary. The management system is not perfect, and there are many problems. For example, if the procurement and ** are not well managed, the purchased things must be the highest in the **, and the quality must be the worst.

Procurement personnel will want to collude and continue to take kickbacks. For example, if you don't have a good check on the procurement of steel, then you will face a lot of losses. What's more, steel rose by more than 1,600 tons.

**If the management is not good, then the rebate will be very ruthless. Finished product warehouse, if the management is not good. The product placement will be very messy, and when you ship the goods, you will face the problem of not being found, and it will become a sluggish product, increasing the amount of inventory, and the inventory will soon turn on a red light.

Marketing department, if the documents are not perfect, the leadership is not capable, there will be chaos, management costs will rise sharply, delivery is not timely, the cycle is very long, and the wrong delivery. There are a lot of unexpected problems that arise. The whole company will have operational difficulties, and more seriously, it will face closure.

Excessive publicity, visual exhaustion, relying on people's memories to mix a century-old brand.

Problems in its strategic management What are the causes of the problems?

When visitors successfully purchase tickets and enter Disney's Dream Land with joy for the first moment, they will wake up from a good dream and face reality. The reality is that Disneyland has its own 22 rules, which include no swearing; Dogs and cats are not allowed; No food is allowed in the venue; The Park is not responsible for any damage to property. Failure to do so will result in the park having the right to ask guests to leave.

The management system is not perfect, and there are many problems. For example, if the procurement and ** are not well managed, the purchased things must be the highest in the **, and the quality must be the worst. Procurement personnel will want to collude and continue to take kickbacks.

For example, if you don't have a good check on the procurement of steel, then you will face a lot of losses. What's more, steel rose by more than 1,600 tons. **If the management is not good, then the rebate will be very ruthless.

Finished product warehouse, if the management is not good. The product placement will be very messy, and when you ship the goods, you will face the problem of not being found, and it will become a sluggish product, increasing the amount of inventory, and the inventory will soon turn on a red light. Marketing department, if the documents are not perfect, the leadership is not capable, there will be chaos, management costs will rise sharply, delivery is not timely, the cycle is very long, and the wrong delivery.

There are a lot of unexpected problems that arise. The whole company will have operational difficulties, and more seriously, it will face closure.

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In fact, the success of Disneyland lies not only in its entertainment hardware provided by high technology, but more importantly, in its service quality management experience and software, the core part of which is Disney's business philosophy and quality management model. One of the business philosophy: to bring joy to visitors Through the form of theme parks, Disney is committed to providing high-quality, high-standard and high-quality entertainment services.

At the same time, the company also provides catering, sells tourist souvenirs, operates resort hotels, transportation and other service support industries. However, the core of Disney's business is still "Disneyland" itself, and the vitality of the park lies in whether it can make guests happy. In fact, the tourists' experience of joy is objectively an evaluation of the service quality of the employees.

Visitors experience the quality of service at a series of key moments and remember the best and the worst of them. Therefore, the company's business philosophy of "giving joy to tourists" has been transformed into the specific work of each employee, and has become the work philosophy and service commitment of employees. Business philosophy two:

Creating a Lack of Fun Atmosphere Guests and staff work together to create a joyful atmosphere at Disneyland. Employees play a leading role in this. The leading role is embodied in the expression of service behavior to tourists.

This behavior includes smiling, eye contact, pleasurable behavior, character-specific performances, and every detail of contact with customers. Engaging visitors is another important way to create a convivial atmosphere. Visitors can dance with artists, participate in film dubbing, produce small TV films, become the main characters in cartoons through computer image synthesis, and participate in the filming and production of various stunts such as liftoffs, jumps, and cliff climbing.

Business Philosophy No. 3: Grasp the Needs of Tourists In order to accurately grasp the needs of tourists, Disney is committed to the study of "Tourist Studies". Guided by this philosophy, Disney looks at every business decision it makes from the perspective of its visitors.

The Department of Survey and Statistics conducts more than 200 market research and consulting projects every year, and the research results are provided to the Finance Department. Based on the problems identified in the survey and the options available, the Finance Department identifies concluding observations to determine new budgets and investments. The marketing department focuses on tourists' expectations for future entertainment, hot spots and shifting interests.

The information center stores a wealth of information about the needs and preferences of tourists. The work of the Letters and Visits Department is to send the relevant letters to the responsible persons as soon as possible and report them to the upper management level in a timely manner to ensure that customer complaints are dealt with in a timely manner. The responsibility of the Engineering Department is to design and develop new attractions and to ensure the quality of technical services in the park.

On-site visits are the most important part of understanding the needs of tourists, and at the same time, if the system is found to be operating incorrectly, it will be corrected in time. Business philosophy four: improve the quality of employees Managers should have the ability to innovate and superb leadership skills.

Leaders should create a new blueprint for the future and motivate their employees.