What principles should be followed for the display of goods in supermarkets?

The supermarket is a special market: first, the products are diverse and varied, so you are required to conduct systematic analysis and classification; Second, the site is large, which needs to be planned, and the requirements for equipment are also very high; 3. Display: 1. According to the frequency of use of the items that people need every day, the ones that will generally be used will be placed in a relatively close position, and those that have a relatively certain consumption period will be placed in a relatively far away place; 2. The food area is the place where people go the most, and a good circulation line should be planned; 3. In the clothing area, the clothing in the general supermarket has no sense of brand, and if the display is not uniform, it will affect sales; 4. Household appliances, now the competition for household appliances is very fierce, if the scale of the supermarket is not too large, the large goods should be less, the display should have a sense of science and technology, and the decoration of the manufacturer should be of grade Food is generally placed in a more conspicuous place.

The second is everyday items. The door is generally a counter, and electrical appliances are generally in a relatively wide place. Because the appliance itself is larger.

**The amount is also larger. The above is what I thought of temporarily, I hope it can give you some help!

They have said that it is very comprehensive, in fact, the supermarket's display is not the most important, the most important thing is to sell money, and the display is to follow the rules of forward display. Do first-in, first-out to avoid some goods that expire and don't know yet. Another is that some seasonal goods should be displayed according to different solar terms.

When a type of goods is not high in a back for a long time, it should be replaced, to see if it can be placed elsewhere I don't know how big your store is, so it's not easy to talk about the rules of display, but they are all the same, ** area, must be placed in the main channel, customers can see and obvious position.

1. Neat display - the most basic display form can make the display of goods more neat and orderly, create a more comfortable shopping atmosphere, and enhance customer favorability.

2. Centralized display - the same kind of goods are placed on the same supermarket shelf, which is suitable for the display of goods with fast turnover. In this way, the product categories should be placed vertically and the outline of the product categories should be clarified.

3. Irregular display - the goods displayed on the supermarket shelves do not change, but the partitions on each layer of the supermarket shelves can be adjusted freely to create the illusion of changing the position of the goods for customers and break the monotony and boring.

4. Random display - configure baskets on supermarket shelves, and randomly stack similar goods in baskets, which is generally suitable for displaying ** goods, goods that are not easy to deform or bulk goods.

5. End display - use the end rack of double-sided supermarket goods to place ** goods, high-profit goods or a single commodity, so as to attract the attention of customers.

6. Island display - at the entrance and exit of the supermarket or passage, arrange a booth with a height of less than one meter to display first-class commodities and create a more lively sales atmosphere.

7. Narrow slit display - remove several layers of partitions on the display shelf, leaving only the bottom partition to form a narrow space for special display, which is called narrow slit display. What it wants to express is the sense of volume of the product, which is eye-catching.

8. Highlight the display - when placing the goods, go beyond the usual display line, so that the goods are facing the channel and more prominently displayed in front of customers, which helps to attract customers. However, it should be noted that the prominent display should not be used too much, so as not to block the shopping channel.

An essential tool for supermarket displays.

1. Supermarket shelves.

Supermarket shelves are divided into single-sided shelves, double-sided shelves and four-sided shelves according to the structure; According to the material, there are iron shelves, steel shelves and steel and wood shelves; According to the function, there are conventional shelves, ** shelves and fresh shelves. Different shelves display different goods, but also match different display methods, in actual use, need to be adjusted according to the display needs.

2. an end frame. It is arranged at both ends of the double-sided supermarket shelf to carry out the end display, and use the customer's trend change to achieve the purpose of commodity sales.

3. a partition plate.

It is used to isolate two different products to avoid confusion between products and affect customer distinction. Generally, there are three types: magnetic, snap-on, and plastic, and you can choose according to your preference.

Dear, I am glad to answer for you: What are the eight principles of supermarket commodity display? A:

Kiss, the eight principles of commodity display: 1. The principle of first-in-first-out: the goods with the production date first are placed at the front end of sales to prevent the loss of goods.

2. The principle of label alignment: the commodity corresponds to the first sign, and the first sign includes pop, stand, sticker and other marks indicating the product or performance. The introductory signs on the shelves clearly state the characteristics of the goods, and the price tags indicate the quantity and the origin of the special product.

3. The principle of classification and display: generally classify and combine goods according to use, performance, color, brand and size. 4. The principle of vertical display:

When there are more than 4 varieties of a type of goods, the products should be displayed vertically from top to bottom. 5. The principle of associated display: according to the purpose of use, use, who to sell to, etc., the combination of goods plays a complementary and extended role.

6. The principle of color coordination: the contrast between the color, shape and size of adjacent commodities should not be too large; The color contrast between the top and bottom of the goods displayed vertically should not be too large, and the color is generally excessive from warm to cold (cold and warm alternate display should pay attention to the harmony of color matching). 7. The principle of ** bit display:

The area of the shelf about 120-160cm above the ground, the pile head, the end rack, and the adjacent passage area should display high-profit goods, seasonal goods or ** commodities that need to be prominently displayed. 8. The principle of coordination between display volume and sales volume and purchase volume: guide display, adjust commodity structure and procurement according to the principle of ** center line; Ensure the shelf space and scale advantage of the main product, and reduce the impact of alternative products on the main product.

Necessary conditions for display: In addition to adhering to the basic principles of display, there are two conditions that can set off the product. 1. The use of partition plates:

The partition board is an indispensable item to maintain the display surface, because it can prevent the mixing of goods on the next row of goods, and make it easier to find out of stock. 2. Insist on forward display: the goods should be displayed forward, if the goods are displayed in the back, it will not show a sense of volume and affect sales and reduce freshness.

In addition, the display method and order, related to the distinction of the displayed goods: 1. The upper paragraph: light and small goods, interest goods, and goods for people to see.

2. Middle section: breeding commodities, differentiated commodities, first-class commodities, and high-interest commodities. 3. The next paragraph:

Cheap goods, high turnover products (especially the best effect is to put ** products in the lower section), large goods, heavy goods. Put the ** product in the next section of the sale must hang pop to remind consumers.