How to guide public opinion in emergencies

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In order to strengthen the management of public opinion, effectively improve the level of public opinion handling, ensure that major public opinion can be responded to quickly, multi-party linkage, and orderly response, and avoid, minimize, and eliminate all kinds of negative impacts caused by sudden public opinion to the greatest extent, the following suggestions are provided for reference on the prevention and response of major public opinion.

1. Establish a sense of crisis in public opinion

It is necessary to cultivate the awareness of public opinion and anxiety of all personnel of party and government organs and enterprises and institutions, especially as managers, they must first have a strong sense of crisis, be able to manage public opinion crisis before the actual arrival of the crisis, and make organizational, personnel, measures, and financial preparations for responding to public opinion crisis.

2. Establish an early warning system for public opinion crises

The crisis is caused by problems in the internal and external environment of the enterprise or unit, so there will inevitably be certain signs before the crisis breaks out. At this time, the importance of establishing an early warning system for public opinion crises is self-evident. For example, in cooperation with a public opinion monitoring service platform such as Zhida Technology, it can achieve 24-hour real-time monitoring of public opinion on the whole network, and can synchronously identify the public opinion information that "you" want to pay attention to, synchronously warn and report, and create opportunities for crisis disposal, so as to achieve the purpose of timely stop loss.

3. Win the initiative with speed

As the saying goes, good things don't go out, but bad things spread thousands of miles. In the first 12-24 hours of a crisis, news travels outward as quickly as dominoes fall. The domino effect has been a constant reminder to managers not to take small "fuses" lightly.

In this era of mobile Internet, everyone is a disseminator of information, information is transmitted to the world in a second, and the expansion of the crisis is also "ten times the speed of sound", an event that you don't care about may cause a lot of chaos, at this time, there are not many reliable news, most of them are rumors and speculation.

Its own actions will be the main basis for the outside world to judge how it handles this crisis. Therefore, after discovering public opinion through public opinion monitoring, we must make a decisive decision, make a decisive choice, and take the initiative to communicate with the public and the public, so as to quickly control the situation, otherwise the scope of the sudden crisis will be expanded, and even the control of the overall situation will be lost. After a crisis occurs, whether the situation can be controlled first so that it does not expand, escalate, or spread is the key to dealing with the crisis of service.

Response within 2 hours, the technology is awesome.

However, there are many ways to solve negative public opinion, and we are all legal and compliant to solve the problem.

Keep a clear line of thought, plan a good countermeasure, and deal with it calmly.

Since it is already negative, then we must show a positive attitude and try to make him reflect the sunny side, lively and positive side. Deal with 171 5946 Xing 87 with 48 steps.