How to decide when to start optimizing your landing page for SEO and conversions

Let's go to the Lotus Moonlight and find effective methods related to 3 slags.

First, the button design is large but not abrupt, compared with the text connection, the button design is more eye-catching, so that users have more desire to click. Secondly, the proportion of the button should not be too large and intimidating, and it should be integrated with the surrounding web pages.

Second, the position of the button. The button is usually placed on the first screen so that the user can notice it more clearly, but some ** will place the button on the second screen or other location, which can encourage the user to turn the page and see the content of the page later.

3. Improve the loading speed of web pages. A slow open means fewer click-through rates, fewer updates. Improve the loading speed of web pages by reducing the amount of CSS, JS, etc., or cutting the page to load, or prioritizing the loading of important content.

Fourth, good copywriting.

Five, hand rent, ** color matching.

6. Reduce the clickable links on the landing page and reduce the user's jump rate.

7. Increasing customer reputation will increase the trust of products, especially for e-commerce companies.

9. Remove redundant information when user registration, and only retain necessary information, for example, when the user clicks on the ** registration for the first time, it is almost possible that it is a natural registered user, rather than a machine behavior, so the verification code can not be added.

10. Use social registration to increase user registration rate.

If you want to improve the conversion rate of your landing page, you can optimize from the following aspects:

First of all, the header title and the accompanying copy below should be aligned with the needs of the visitor. For example, most of the visitors in the medical field are attracted to the landing page through the previous creative attraction, that is, they come here with inner questions to seek answers, if the visitor wants to solve their own disease problems, but enters the page, it is the composition or origin of the product, which itself is not a good match with the idea, and does not give him the answer to the disease he wants to solve, then, how can we retain the visitor!

So, when a visitor enters the page, our overall idea is to be able to give him the expectation he wants. It can give symptoms and make him empathize; You can also tell him about the dangers of not conditioning early; Witness testimony and so on, so that he can get answers, get the confidence to recuperate, or get a sense of recognition!

The whole page should be logical and prioritized, so that users can continue to understand with the desire to adjust, which is what a good landing page should have. Min Sui.

The form is the only place to communicate with visitors, and if it is too long and complicated, it will make visitors feel disgusted, and instead of conversion, they will choose to give up. Therefore, it is necessary to have a form guide, and it should be concise, concise, and powerful, so that users can pay enough attention to their own problems and have the confidence to adjust them.

The overall design style, tone, typography, etc. of the landing page should be unified with the main screen, one is beautiful, and the other is that it is simple and clear, so that people can see it comfortably and easily understand, and the purpose of this is also to let visitors improve the conversation rate.

The conversion rate of the ad landing page is related to many factors.

For example, the type of Dongshou advertisement, the placement of the advertisement, the promotion, and the quality of the landing page.

On the production of landing pages, grain. Child. Flat.

Tai La tremble, this will have page evaluation guidance, data analysis functions, and can also provide some page evaluation suggestions.

The conversion rate of the landing page is related to a variety of factors such as page button settings, page loading speed, page creativity, etc., which will be involved in the optimization of page evaluation before advertising.

The conversion rate of a landing page depends on a lot of factors. For example, whether the title in the landing page is attractive to users, whether the color tone is consistent with the main color of the brand, whether it is suitable for the theme of the event, whether the layout is neat, whether the interactive design brings a great experience to users, and whether the CTA button position is conspicuous and easy to jump to links.

It is recommended not to place too many elements in the landing page, keep the focus on, try to keep the color tone consistent with the brand tone, add some creative elements to the title, and be as bold as possible in the interactive design. Buttons can be placed prominently for users to jump to.

This sub-station is optimized.

1. Make your landing page short and concise, try to use simple and clear **, and deliver your most important information to your users with the most concise information, without complicating it.

2. Understand the needs of your visitors, carefully analyze the needs of your visitors, why they will visit your page, and the landing page copywriting should provide users with the best solution.

3. The landing page is a communication page, a communication page, and definitely not an advertising page! Don't turn your landing page into a purely advertising page, deliver valuable information to your visitors.

4. Use a clear and eye-catching call toaction to make it easier for your readers to respond. Make sure you're providing a compelling response mechanism to your visitors, allowing them to learn more details, making it easier for them to sign up, or buy something.

5. How to have a landing page with more content, pay attention to planning, and put important content on the first screen. There are always some people who are too lazy to even move the mouse wheel. It is recommended that the first screen must contain the most convincing content.