What is the business philosophy of Tencent? Why is it relied on by the majority of users?

Concept: Based on the monopoly of QQ communication, we will strongly promote our own software products. For example, Tencent website, Tencent Games, alumni, software manager, QQlive, etc., his practice of icons on the QQ interface is undoubtedly very successful.

Business model is a general term for a certain type of methods adopted by an enterprise to realize the value proposition recognized by the enterprise according to the business purpose of the enterprise. It includes the business scope specified by the enterprise to achieve the value proposition, the position of the enterprise in the industrial chain, and the ways and methods to realize the value under such positioning. According to the definition of the business model, the enterprise first has the value definition of the enterprise.

Under the existing technical conditions, whether the enterprise realizes value through direct transactions or indirect transactions, whether it is directly facing consumers or indirectly facing consumers. In different positions in the industrial chain, there are different ways to realize value. To sum up, the connotation of the business model includes three aspects:

The first is to determine what kind of value the enterprise realizes, that is, its position in the industrial chain; the second is the business scope of the enterprise; The third is how the enterprise realizes value and what kind of means it takes. According to the different choices of the location of the industrial chain, eight different combinations can be obtained, that is, eight different business ideas and models can be obtained: sales, production (OEM) (spindle) type, design type, sales + design (dumbbell type) type, production + sales type, design + production + production type (all-round) type and information service type.

According to the scope of business, we can divide into two types of business models: single business model and diversified business model.

The concept of "business model" was proposed as early as the 50s of the 20th century, but it did not become popular until 40 years later (in the 1990s). Tymos defines a business model as a complete system of products, services and information flows, including each participant and the role it plays, as well as the potential benefits and corresponding benefits** and ways of each participant. In the process of analyzing the business model, it mainly focuses on the relationship between a type of enterprise and users, first-class businessmen and other cooperative offices in the market, especially the logistics, information flow and capital flow between each other.

To put it simply, the business model is the way or method through which the company makes money.

How to find your own business model.

1. Who are my customers?

Earn men's money or women's money? Old or middle-aged or young or teenager or child? Rich or average? Is it the official or something else among the rich people?

Determines where everyone's glasses look. Same as shooting, the bullseye is in **?

2. What are the preferences of these customers?

Suggestion: For clear customers, conduct a preference survey, and then focus on the parts with a high degree of commonality of needs.

3. How to add value?

4. How to make my company the first choice?

1) Study the basic needs of customers.

2) Study the preferences and needs of customers.

3) Study the mode of satisfying the needs and preferences of competitors.

4) Strong upgrading, weak improvement.

5. What is my business model?

1) Customer Choice: Which customers are we willing to serve?

2) Value capture: How do I monetize these customers?

3) Value Sustaining: How can I continue to make money on these customers?

4) Business scope: In what scope will I engage in these business cooperation?

5) Strategic Control: How do we guarantee our great profit cash flow?

a. Cost control;

b. Operational system.

c. Corporate culture.

d. Human resources.

e. Brands, Copyrights, Trademarks.

f. Pricing power.

g. The owner of the ** chain.

h. Become the standard (synonym) of the industry (industry).

6. Competitors' business models.

1) Who are my competitors.

2) Research the first competitor, the second competitor, and potential competitors 3) Research the business models that are the most profitable in the industry, the most loss-making in the industry, and the ones that are not sustainable in the industry7. How can I optimize and upgrade my business model?

A case study shows you the importance of a business model.