What to do in the off season of the lamp store, and when to sell lamps and lanterns is the season

Efforts should be made from the following aspects:

First, don't play cards when the business is not good, start to change from sitting in business to business, and should take the initiative to sell and provide door-to-door service;

2. Improve the store environment, create a good shopping place, highlight the store image and product display effect, change the past hodgepodge display to display according to style, and try to broaden the leisure space in the store, so that guests feel comfortable and natural when entering the store;

3. Improve the level of shopping guide personnel, change the traditional shopping guide model, and the shopping guide can introduce products from the aspects of lighting culture, decoration style, brand background, engineering cases, service commitments, product personality, etc., and must not only stay at the service level of retaining customers with discounts;

Fourth, the brand should be professional and personalized, should choose a brand that suits their own personality, do not pursue large and complete;

5. Set up value-added services, such as: lighting distribution, installation and commissioning, regular cleaning, free door-to-door maintenance, free design renderings, user return visits, warranty cards, and prize promotion cards for old customers.

This is an era of cross-border robbery, this is a platform for integrating resources, and the future of enterprises is no longer the competition of products, but the competition of business models.

Remember one sentence. To do marketing is to be human. And the free model we advocate is to start from human nature to do marketing.

The free model is the best marketing model for drainage, interception, financial retention and return, and it is also the best business model. A business model that customers can't refuse!

Teach you how to give away for free and double your profits!

Teach you how to spend other people's money to do your own thing?

How to quickly change idle resources?

Realize precise drainage, interception, reflow, and capital flow?

There are some activities you can do to earn a point.

1.When is the peak season for lamps?

If it's just home lighting, it's usually in these months. The most prosperous time is generally around May Day and around November. From the end of the year to August, it is basically quite prosperous.

Donglai personally believes that the off-season of home lighting is mainly affected by the decoration industry. If you are careful, you will find that the above months are basically around the most suitable time for decoration. The timing of renovations is picky, and you need to avoid wet and dry months.

The purchase of lamps and lanterns is basically confirmed before and after the consumer is ready to decorate, so the peak season is in these time periods.

Other lighting, if the festival entertainment category is related to the festival category. The impact of outdoor engineering is not very large. The above is just a general trend.

The off-peak season of a product is related to its use characteristics, and this is true for any industry. Of course, the off-peak season is also relative. If business is doing well, there is no such thing as an off-peak season.

For example, this year, the business in the month is better than the peak season. When others are in the peak season, Donglai can only describe his situation as bleak, they are all idle, but I am busy. This is a very normal thing, if you look at it in the form of this year, Donglai should think that this year is the peak season.

Therefore, it doesn't matter if it's off-peak season, it's important that we try to do our own thing. Business is good, it matters.

The real estate market is depressed, and the lamps cannot be sold.

Now that the business of physical stores is bleak, the location of your lighting store, the first volume, and the original customer group should be analyzed, and whether it can also open up the Internet market?

You can buy some products such as baking lamps and engage in some ** activities.

Engage in more ** activities, let the news go, and life will be good.

Use the power of the circle of friends to get a prize**, there is a prize when you enter the store, and the prize can be a lamp, preferably a little tasteful, and the cost is low.

Turn on the lights and stove to warm your body, and you're good to go.

Go to individual shops or shopping malls and ask, because shops generally ask for more lights.

Change something new and simple.