How can dry cleaners stabilize their customer base today?

To open a dry cleaner to stabilize the source of customers, first of all, the dry cleaning equipment should be good, only with good equipment, clean washing can retain old customers and usher in new customers; Secondly, it is best to learn some techniques, luxury care is a market gap, and the cost of care in luxury stores is too high, so as long as you do a good job in this care, you don't have to worry about profits at all; Finally, the service attitude should be good, and attitude is also one of the key factors that determine whether customers are willing to come back.

1. Dry cleaners can make their own billboards.

This type of advertising has a small investment, quick results, and a high probability of reaching target customers. Dry cleaners can make billboards and place them in front of the store. This can attract pedestrians passing by and increase consumers.

2. Dry cleaners can often distribute flyers.

Using shop assistants to distribute flyers is the most common and effective method for dry cleaners.

3. Dry cleaners can carry out trial washing activities.

Try-on activities are a basic way to market a brand, especially for newly opened or early-opening laundries, which can quickly build a brand image. Specific methods include special offers, trial washing, free of charge, etc., such as free for customers who come to the store at the earliest to consume every day.

4. Dry cleaners can give gifts from time to time.

Gifts should also be targeted, not unconditionally given, for the pursuit of a momentary sensation is not worth it. Gift giving should not only establish brand awareness, but also consider enhancing the reputation of the brand and closely link it with its own brand image.

5. Dry cleaners can develop group services.

Targeting groups other than individual customers** allows you to expand your reach and increase visibility. At the same time, it can also turn sales into interactive sales, expand the scope of the business district, and increase turnover. For example, dry cleaners can enter residential areas, office buildings, hotels and other places for business development.

A good marketing plan is crucial for a dry cleaner that has just opened. Now it is no longer an era when the aroma of wine is not afraid of deep alleys. Effective publicity, coupled with a good marketing plan, is the key to attracting customers in stores.

Free training instruction, Schneel dry cleaning.

If you want to market, you must first have connections, find a good platform, and put it in place in one step.

I opened the Schenel and was mentored.

Opening a dry cleaner is highly profitable, and if you want long-term stable development, pay attention to the following factors:

The location of the store is appropriate, a good market and a good store location often bring good customers, customers are stable and loyal, and the business is naturally not worried, if your store is open in a remote or inappropriate place, the business must be affected.

The mode of operation is appropriate, which mainly includes two aspects, technology and service, the main purpose of the consumer of the dry cleaner is to wash the clothes, if your dry cleaner is not even clean clothes, how can you expect repeat customers? In addition, customers now care about the experience of service, and they need humanized, sincere and enthusiastic service to impress customers.

knows how to market, and the wine in this world is also afraid of deep alleys. Dry cleaners are self-contained, your technology and service are good, but also marketing, can not wait for customers to come to the door every day, you can do more, promote, publicize your store, you can also take the initiative to cooperate with other corporate stores to achieve a win-win situation.

How to open a dry cleaner and operate a dry cleaner in the off-season?

Dry cleaners are not doing well, and they can be properly marketed in the following ways:

1.First of all, we should investigate the laundry habits of the surrounding people, summarize them, and then work out a better plan, for example, there are more elderly people in the surrounding community, so you can hold an activity of washing one and giving one or two free, how much depends on personal circumstances.

2.Running a membership card, such as charging 300 and getting 100 free, can quickly return funds, and secondly, you can also retain old customers.

3.You can do some other things, such as removing curtains and washing sofas.

If you want to do a good business, you must have the right time, place and one person.

First of all, Tianshi refers to choosing a good brand to open a dry cleaning franchise store, relying on the guidance of the headquarters step by step, and learning the necessary skills to open a store.

Secondly, the location refers to the selection of a good storefront, the address should be inspected and evaluated, and the surrounding area of the mature community that is conducive to the survival of dry cleaners is the best.

Then people and that is to say in the process of operation, the service should be good, the dry cleaning industry is actually a service industry, the same store and different people will have different effects, reduce laundry disputes, integrity and quality.

Now the prospect and market of dry cleaners are relatively large, and the profits are also very high, looking at the entire industry, the profits can reach 70%-80%. The cost of laundry for a piece of clothing is only 2-5 yuan, and the ** charged is at least 20 yuan, which shows that as long as you are willing to work hard to manage it, it is worth trying.

The initial investment cost of an ordinary small dry cleaner is about 6-80,000 yuan, of which the dry cleaner equipment is about 3 to 50,000 yuan, and the store rent is about 30,000 yuan; The initial investment cost of a high-end small dry cleaner is about 9-120,000 yuan, of which the dry cleaner equipment is about 50,000 to 80,000 yuan, and the store rent is about 40,000 yuan. Rent a façade of 30-50 square meters, equipped with dry cleaning machine, dryer, steam generator and ironing table, equipment investment of about 30,000 yuan, such an investment is quite low, 1 to 2 people can do it, it is very suitable for low-cost entrepreneurship.

The initial investment cost of an ordinary medium-sized dry cleaner is about 120,000 yuan, of which the dry cleaner equipment is about 80,000 yuan, and the store rent is about 4-60,000 yuan; The initial investment cost of high-end medium-sized dry cleaners is about 200,000 yuan, of which the dry cleaner equipment is about 10-150,000 yuan, and the store rent is about 6-100,000 yuan. For a long time, with 200,000 yuan on hand, you can realize your ideal, and 6 to 100,000 yuan to buy dry cleaning machines, washing machines, dryers, ironing tables, steam generators, conveyors and other equipment, plus store rent and decoration, it is very delicious to open a store.

The investment of large-scale dry cleaners is 30 to 500,000 yuan, generally speaking, there are 2 to 3 stores, and the equipment investment is 200,000 to 300,000 yuan, and the specific investment is configured according to the actual situation. Of course, the number of investments in this kind of dry cleaners is relatively small, and it is generally not easy to open a large dry cleaner due to the restrictions of the storefront. The cost of high-end dry cleaners is higher than that of ordinary dry cleaners in the initial stage, mainly due to the difference in the number of equipment and the type of equipment, and the scale and type of investment mainly depend on the regional consumption situation and the strength of investors. Glitter.

How about opening a dry cleaner?

First, in terms of clothes, at present, there are more and more personalized, multi-fabric clothes, such clothes and high-end clothes, customers can't wash them at home, often washed bad, and have to be handed over to professional dry cleaners to wash.

Second. On the human side, young people born in the 90s don't know how to do laundry at all.

So it's possible to open a dry cleaner!

Last month I traveled to Kunshan and Changshu in Jiangsu Province, which are the most developed cities in China.

90% of the dry cleaners over there are too far behind.

Not at all: the laundry needs of local customers.

The locals are so wealthy, and there are a lot of personalized, high-end clothes.

But the local shops are all washing clothes, the shops are outdated oil machines that can't be used, and those dry cleaners are seriously behind the times.

For example, if a woman with a low culture of backward thinking and ideas works as a nanny for my family to take care of the children, then I would rather be tired than have money. Here's why: local dry cleaners aren't doing well.

High-end clothes, luxury clothes, and personalized clothes should be dry cleaned.

Backward-thinking babysitters will teach young children badly. Similarly, in some dry cleaners on the market, customers suspected that her clothes were infected with infectious diseases, and the clothes were not as "tall" as they were before.

That's the number one cause of poor management – the trust problem.

There is no dry cleaning machine in the store, or if there is a dry cleaning machine, it is never used as a decoration. These stores are sure to cross-infect your clothes with bacteria. Because it's all washed with water. This type of store currently accounts for more than 70%.

Therefore, the customer's suspicion is completely right, understandable, and realistic.

Therefore, open one: the use of fully enclosed advanced dry cleaning machine, do real dry cleaning, responsible for customer clothes, the demand is very large!

Dry cleaning industry is said to be easy to do, but also good to do, why, because the dry cleaning industry is not a high-tech industry, as long as you are willing to learn and work hard, once the business is done in the early stage, it will be more stable in the later stage, and there will be no like a restaurant, the guest taste is tired, there is no customer situation, as long as you serve well, the guests are generally stable in your home for more than ten years to wash clothes a lot.

First of all, the dry cleaning industry is not a particularly profitable industry, you need to endure loneliness and calm down the serious management, don't think about making a lot of money at once, slowly use your own services to accumulate customers, expand the reputation of customers, business will get better and better, and people who can't calm down can't do dry cleaners. The technology of the dry cleaner needs to have an accumulation process, and people who have not worked in the dry cleaning industry sometimes have to wash tens of thousands of people's clothes, and they can't sleep for a few days and nights.

How to open a dry cleaner: 1. Find a suitable location for yourself according to your investment budget. We all know that the location of dry cleaners is generally for the community2, it is recommended to avoid competition as much as possible, and dry cleaners will eventually lose both sides if they compete.

3. The decoration of the store must be eye-catching and easy to be seen and found. 4. Laundry technology is the quality of your products, and you must pass the test. 5. Calmly face the off-peak season, don't be impatient.

6. They are all old customers, and they should engage in some membership marketing. (Dry cleaning equipment: Dry cleaning equipment is mainly dry cleaning machines, in addition to dry cleaning machines, there are dryers, dehydrators, elution and removal dual-purpose machines and stain removal tables.)

If you want to start a business, you need to consider at least the following aspects:

1. Consider suitable entrepreneurial projects. For example, whether you want to work in the catering industry, clothing industry, Internet industry, education industry or other industries; whether to start a business in the form of franchise or operate independently; Whether it is a business ** or a physical store. At the same time, it is also necessary to consider whether the entrepreneurial project you choose has development prospects and whether it can be profitable.

2. Consider whether you have qualifications. For example, if you want to work in the restaurant industry, do you have the experience and knowledge you need to know?

3. Consider the issue of entrepreneurial capital. Any business is inseparable from start-up capital, and whether you have prepared sufficient funds. In addition, any business has the possibility of failure, and are you prepared for the possibility of losing money?

If you need a business loan, you must choose a formal brand, such as Du Xiaoman has money to spend, and money to spend is the credit service brand of Du Xiaoman Finance to help small and micro enterprises.

This is provided by Kangbo Finance, which focuses on the interpretation of financial hot events, the popularization of financial knowledge, adheres to professionalism, pursues fun, makes financial content that people can understand, and conveys financial value in a vivid and diverse way. Hope this helps.