I want to understand consumer psychology, do you have any good book recommendations?

Consumer Behavior Unforeseen irrationality.

1. "Consumer Psychology", the author is Liu Peipaijun;

2. "The Burning of Heart in Sales", the author is Li Tingting;

3. "Consumer Behavior", written by Leon Schiffman;

4. "Psychology of Consumer Behavior", the author is Zhang Yixuan;

5. "Customer Psychology", the author is Chen Jianfei;

6. "Customer Psychological Induction", the author is Wang Like;

7. "Consumer Psychology and Behavior", the author is Tang Chihua;

8. "Retail Science", written by Dunn;

9, "Sales is to get people", the author is Ni Jianwei;

10. "Principles and Practice of Marketing", the author is Ye Peiduan He Min.

1. "Consumer Psychology", written by Liu Jun;

2. "Psychology in Sales", the author is Li Tingting;

3. "Consumer Behavior", written by Lisan Oon Schiffman;

4. "Psychology of Consumer Behavior", the author is Zhang Yixuan;

5. "Customer Psychology", the author is Chen Jianfei;

6. "Customer Psychology Induces Macro Model Zheng Shu", the author is Wang Like;

7. "Consumer Psychology and Behavior", the author is Tang Chihua;

8. "Retail Science", written by Dunn;

9, "Sales is to get people", the author is Ni Jianwei;

10. "Principles of Marketing and Code Practice", the author is Ye Min.

Recommend "Influence", come to "Grotesque Behavior 2".

Bai is an easy-to-understand, but practical, consumer-minded science book.

and Solomon's.

DAO Consumer Behavior.

Social Psychology by David Myers.

Microeconomics There are a few chapters on consumer psychology at the beginner and intermediate levels, Philip Kotler's marketing management, and a few chapters on consumer psychology or purchase psychology to understand consumer psychology In addition to the methods of observation in life, it can also be obtained through market research, or by purchasing third-party data.

Most people's understanding of consumer psychology is very incorrect

He is a DAO in psychology

A branch, the main is to explain the psychological basis of internal consumption, including individual consumers and consumer psychology, consumer groups and consumer psychology, consumer psychology influencing factors, etc., there are also some marketing content, but not the focus and focus, to be strictly separated from marketing books.

If you want to systematically understand consumer psychology, I think it is best to have a gradual learning process, otherwise you will only learn general hard marketing cases and strategies, which is far from the original intention of studying psychology.

At least one book is Basic Psychology or Introduction to Psychology, one is Applied Psychology, one is Social Psychology, and one is Basic Knowledge of Consumer Psychology.

In the end, if you absorb consumer marketing books, you will be able to move from a high vantage point, and you will also eliminate some redundant books that are only published for the sake of publishing, books that are published only for the sake of selling books, miscellaneous books that are piled up with some cases and old marketing methods, and fake books that are published only to attract attention.

I hope my advice is helpful to you.

"Grotesque Behavior" is highly recommended in Lao Luo (Luo Yonghao)'s speech.

Consumer Psychological Analysis: 38** Law and Practice, Bai Zhanfeng, China Economic Press, 2006-5

Details Determine Wangpu:》 Bai Guolin, People's Posts and Telecommunications Press, 2006-9, "Consumer Psychology of Modern Commercial Bank Customers", Zhou Wei, Cai Yong, China Financial Publishing House, "Consumer Psychology and Marketing Countermeasures, MBA Marketing Practice and Case Series", Chen Wenhua, China International Broadcasting Press.

Consumer Psychology, Luo Ziming, Tsinghua University Press.