How is this year s Singles Day different from previous years?

The biggest change comes from the crowd of creators.

Huawei, Haier, Unilever, Coca-Cola, Estee Lauder, Nestle, ......During Tmall Double 11, Ali Merchant War Room gathered domestic and foreign brand merchants and became the command headquarters of the world's top 100 brands. In the basket of fruits prepared by the people of Ali, it will be.

There are four kinds of fruits: grapes, dates, oranges, and bananas, which means "early deal"; At the same time, it is also equipped with "persimmon" (city) auspicious and high sugarcane, all with full blessings to the merchant Tmall Double 11.

The second change, the activity is more widespread and sinking.

For this year's 11.11, Alibaba organized a nationwide east, west, north and south branch venue, which exceeded the scale of all walks of life in the past. In addition, in the Hangzhou Park, Alibaba organized four first-class tour routes, including Ant Alipay, Cainiao, Yintai and Tmall Global, with visits, communication and interviews, so that the society can fully understand the preparation and progress of Double 11.

The third change, green has become more important.

In this 11.11, Alibaba no longer emphasizes sales volume, but pays more attention to the quality of development. On the main page of Tmall Double 11 event, a green action entrance has also been set up, where consumers can search for "Green Double 11" with their mobile phones, click on the promise to become a "Double 11 Green Partner", get meow coins, and exchange Double 11 red envelope rewards. As of November 7, more than 17 million people have joined the action, and the number continues to increase by more than one million per day, and if each of them uses 1 express carton, it can reduce carbon emissions by nearly 600,000 tons.

The fourth change, this Tmall Double 11, focuses on telling the brand story of new domestic products and the new products of big brands at home and abroad.

During the momentum period, Tmall Guochao, together with Huawei, Lily Business Fashion, Herborist, Sanshenghua, White Cat, and Lafang, invited a number of national intangible cultural heritage inheritors to create a series of intangible cultural heritage cat dolls in a way that combined modern art with intangible cultural heritage handicraft elements, and exhibited them in major subway stations in first-tier cities. At the same time, these intangible cultural heritage elements have also been used in the design of new products on Double 11 by six major merchants. **Next, Tmall Guochao joined hands with Feiyue, Pechoin, and Master Kong to tell the time legend of Chinese brands with shop windows.

In addition, Tmall Guochao has also created a "Guochao Brain Hole Laboratory" for consumers - here, consumers can independently cross brands and brands, brands and cultural IPs, and generate the domestic cross-border products they want. If the popularity value of cross-border products exceeds 1000, merchants will produce cross-border products.

Personally, the feeling is still the same.

This year's Double 11 has more carnival parties than ever before.

The birth of the e-commerce platform is to provide better services, so that consumers can directly choose their favorite items from the online without going out to the offline physical store for a fee, and these items are lower, and they are delivered to the door, such services and ** are more and more liked and favored by shoppers. As a result, there are more and more e-commerce platforms, from the beginning to the current Jingdong and other platforms, people have more and more opportunities to choose.

Because of the increasing number of shoppers, e-commerce platforms want to be able to make more profits, so they set November 11 as a shopping carnival. On this day, there will be a big discount on the products on the platform, and the platform will give corresponding discounts to allow consumers to choose their favorite items. In the past, Singles' Day was the time you ordered to start grabbing the goods and then waiting for them to be shipped, but this year's Singles' Day Carnival has changed its previous style.

There was a special party held on this year's Singles' Day. In this party, people can not only see wonderful performances but also be able to choose their favorite items, which can be described as killing two birds with one stone, for this kind of e-commerce platform can chase the trend of opening a party, many shoppers have given high praise.

However, in this Singles' Day, shoppers didn't just notice this kind of change in the party. There's another particular change that many shoppers struggle to accept. Some more careful shoppers found that many products are on sale, and they are similar to those during the usual period, and even some are still.

That is to say, many merchants have increased the ** of the item a lot before Double 11, and then go to Double 11 for discounts, and the ** after the discount will be similar to the ** before Double 11. This situation has also happened in the past Double 11, but the number of occurrences is not more than this year's Double 11, many people have found this situation in this year's Double 11, and this kind of business is not a family or two, there are many businesses are doing this, which is undoubtedly deceiving consumers, so that many consumers who are waiting for Double 11 have lost the value of waiting for Double 11.

For this situation, I think shoppers can understand the situation and ** of the item in advance when they want to buy a certain item on Double 11, so that they can avoid buying items higher than usual in Double 11.

First, express delivery is fast. This year's "Double 11" Many netizens just finished paying in the middle of the night, and they received the goods at dawn, and the delivery and distribution were fast, and netizens were amazed, sighed, and shocked.

How did such a "China speed" come about? Originated from the pre-sale mechanism, on October 20, some platforms have opened the deposit payment, merchants can accurately control inventory, additional allocation of production capacity, according to the order situation will be pre-selected to the distribution outlets, effectively reduce the order outbreak period of the transportation pressure, improve the speed of transportation, which depends on big data, cloud computing and other information technology to improve the efficient communication ability and accurate ability, this is the digital economy. Today, China's digital economy has entered a new turning point, which is to run together with real economy enterprises.

Second, the "national tide". Nowadays, more and more consumers recognize domestic products and worship domestic products, and during the Double 11 period, the search popularity of "domestic products" is 43%, the largest increase in three years. Pullback, Peacebird and other brands on sale on Double 11 1 hour sales have exceeded last year's full day, the second wave of final payment started only 8 hours on the 220 time-honored brand sales increased by more than 100% year-on-year, "Jingdong home appliance pre-sale list" 7 of the top ten brands are Chinese brands, overseas sales are also quite eye-catching.

Data shows that from 2011 to the present, consumer attention to Chinese brands has increased from 38% to 70%.

The rise of domestic products fully confirms that the overall level of China's manufacturing industry is rising, and with the enhancement of young people's consumption power, consumers' recognition of domestic products will be higher and higher.

Third, rationalization of consumption. This year, the "Double 11" price-related search increased by 28%, and the search popularity of "Double 11" increased by 25% year-on-year.

Rational consumption is an important feature of consumption upgrading, and international experience shows that a per capita GDP of US$3,000 to US$10,000 is a key acceleration period for consumption upgrading. Today, Chinese's per capita GDP has exceeded $10,000 for two consecutive years, which is the right time.

In the past, taking advantage of the "Double 11" discount, you could buy as much as you could, and stock up as much as you could. Today, this mindset has shifted to buying what you need and buying when you need it. In particular, consumption is getting younger and younger, and this awareness is becoming more and more obvious.

Not much has changed. **Transparent, less discounts, better after-sales by merchants, more fair competition, no false publicity, etc. are all changes in this year's Double 11.

Long time, classification, disguised wool, mainly these points. First of all, this year's Double 11 also continued the practice of previous years, and the time was getting longer and longer, and in the later stage, many consumers also lost their impulse to buy. Secondly, this year's Double 11 discounts are classified by category, with their own best discount time.

In the end, Tmall's dice roll for red envelopes has made consumers become the labor force of advertising in disguise, but it is also a willing to fight.

This year's Double 11 is not as strong as the Double 11 activities of previous years, and the popularity of people is not high, the items purchased are not particularly large, the discount of most goods is not particularly large, the sales volume is not high, and the preferential methods are somewhat different.

The intensity of the activity is different, the discount is different, the store is different, there are many new rules, and the way of live broadcast will also be used for sales.

Singles' Day started in 2009. It is reported that the Double 11 drama of Tmall, Jingdong and other online merchants kicked off on time at 0:00 on November 11, and this event began in 2009. In 2009, Tmall (then known as ****) began to hold ** activities on November 11, "Singles' Day", and the earliest starting point was just to make a **** festival that belonged to ****, so that everyone could remember ****.

Introduction

Choosing November 11 is also a bit of a risky move, as Singles' Day falls right in the middle of the traditional retail week and Christmas season. But at this time, the weather change is the time for people to buy winter clothes, and they want to give it a try to see if the ** activity on the Internet is likely to become an attractive window for consumers.

As a result, "Double Eleven" has become synonymous with e-commerce consumption festivals, and even has a certain influence on non-online shoppers and offline **.

Double 11 started in 2009.

The Double 11 Shopping Carnival originated from the online ** event held on November 11, 2009, when the number of participating merchants and ** strength were limited, but the turnover far exceeded the expected effect.

As a result, November 11 became a fixed date for Tmall to hold large-scale ** events. Singles' Day has become an annual event in China's e-commerce industry and is gradually influencing the international e-commerce industry.

It started on November 11, 2009, and it has been 8 years since then.

It started in 09, and I remember that at that time, I also took a cash gift bag from Tmall, and I bought men's skin care products for the first time, which seems to be Jewell's.

Double 11 started on November 11, 2009.

Singles' Day begins on November 11, 1111 AD.

To put it bluntly, Double 11 is just: I will buy it if you are cheap, and I will sell it if you buy it.

The relationship between consumers and merchants is one of exchange of interests. Under such a marketing campaign, what we consumers can do is how to spend less money to buy better products, and every year Double 11 is a hunting ground for big brands. In the same way, merchants are also aware of our consumer psychology, so they will launch a variety of marketing strategies, such as buy one get one free, etc.

This year's Double 11, all platforms are crazy to grab people, all kinds of marketing models. But at the end of the day, it's essentially the same as in previous years, no different. We must be rational in our consumption.

I think it's the same whether you mention it in advance or not, it's an activity to promote consumption. There may be some impact on consumers who want to buy things for the New Year, but nothing else.

This shows that the way merchants are competing is becoming more and more fierce. Increase your sales through a variety of sales strategies.

After a depressed Spring Festival, until all walks of life recovered after August, the epidemic left a shadow on everyone, and the view is far from peaceful abroad, everyone has the desire to consume, but the country is also using consumption to drive economic domestic demand, so the state will subsidize e-commerce and platforms, but no matter how to say that consumers have money in their hands, only money dare to consume, this is complementary to each other, but also includes employment.

Here's how this year's 11.11 differs from previous years:

1. When college students who are about to leave school in other places, they have seen three items on the Internet, one of which is urgent and needs to be sent to school, and the other two need to be sent home.

2. In the past, our experience was that merchants raised prices and then lowered prices on Double 11 to deceive consumers, but now, price protection and one-click refund of the difference can protect our consumers, if you buy expensive, you can refund the difference! And this year, the longest price insurance period has been extended from 15 days to 27 days!

3. In the past, after Double 11, there will be a wave of returns in large quantities, but the goods calculated according to the size or weight will be paid extra if the first weight fee is exceeded! This year, this additional fee will also be waived!

Here are just three of them, it can be seen that in the routines and deceptions again and again, under the supervision and management of the Market Supervision and Administration Bureau, the e-commerce platform can finally slowly eliminate the bad works and be honest with consumers!

In the tide of consumption upgrading, if you want to upgrade consumption, in addition to product upgrades, services must also be upgraded, because we are now basically out of the bottom of Maslow's 7-layer needs, that is, basically clothing, food, housing and transportation, not to do without food, clothing, housing and transportation, but to meet the basic functional needs on the basis of giving more advanced value attributes.