What should I do if the optician s business is bad? Is there any easy way to do this?

There are several ways to do this:

1. Place the main products and hot-selling products in the store in a more conspicuous position, so that customers can see them when they enter the store, and even let people pass by.

2. Learn the display layout of other optical stores, you can find it from the Internet, such as the layout plan of the decoration company, or you can go to other physical stores to explore and learn the advantages of others flexibly.

3. Clean up the optical store, and keep the optical store in the cleanest and tidy state to welcome consumers at all times, so that everyone who enters the store feels comfortable and classy.

2. Adjust product activities

If there is no business, it is also necessary to consider whether the glasses are inappropriate and do not match the market demand and consumer groups. At this time, we will find out the best-selling glasses through past data, carefully select styles, prepare goods in advance, and plan relevant promotional activities. At the same time, the adjustment and training of store staff and shopping guides are carried out, on the one hand, the hot-selling products of the main activities, and on the other hand, the retweet of other best-selling products and products with high gross margins, so as to improve the efficiency of the optical store faster.

3. Strengthen personnel training

1. More detailed analysis of the personal situation of the clerk, targeted guidance, mainly to grasp the weaknesses, training and learning, and improve the skills and professionalism of the clerk.

2. Recommend a variety of sales skills and methods to employees, and require them to take the initiative to learn in their free time and improve their professional knowledge and shopping guide skills independently.

3. For the professional improvement of specific products, especially the popular main products, we should be very familiar with the functions, characteristics, collocation and other aspects to promote the sales performance of such products.

4. Analyze customer data: Many optical store owners said that they would call customers, send WeChat, and notify them of preferential activities, but what should be mentioned here is the analysis and sorting of customer information and data. To put it simply, you can divide customers into new customers, old customers, and then recommend different products and event information to them.

If you want to understand what you need to open an optical store, first of all, the location of the optical store is very important, focusing on the business district, direction, import and export, flow direction, upstream and downstream and even sunshine and wind direction, a good location can bring better results to the store, and the conditions in this regard should be sufficient. If you want to know more, you can click [Open your own optical store and be the owner].

I think that in the case of bad business, you have to understand the problem first, and then solve it step by step to be effective. There is an article on the Internet, called: Liu Guhe's glasses store turnover experience is a must-see for those who open an optical store.

Good luck.

It generally takes 2 to 3 years for a small optical store to enter the formal operation mode.

Business success should depend on three factors: endure loneliness and maintain the store patiently; Ensure the quality of production, and don't fool to be honest; To make a distinctive, it is obviously not possible to learn from others.

The same thing, the new store is not as convincing as the old one. We must do things that others do not do and cannot do at all, in order to establish our own characteristics.

Do things carefully, and over time, business will naturally improve.

There's a way to do everything.

Generally, if the business is not good, the location is not good, and the biggest demand for glasses is the school, that is, it can only rely on the school, at least it must be the way for students.

In addition, glasses are not consumables, so business cannot be as hot as a restaurant. You can do regular activities, or free optometry or something like that.

Launch fission activity, in a fission-like manner, rapidly spread.

Pricing should be reasonable.

The competition in optical stores is fierce now, and there may be a variety of reasons for poor business, just to list:

1. Optical store problemIs the product and positioning accurate? Is it? **High or not? How is the service?

2. External causesWhat's changing around you? For example, population, type, demand, degree of competition, etc.

3. Operation and management issuesDo you do some publicity,**,**Is there any? Is vision care done?

Business changes greatly, you can ask some old customers, investigate the surrounding situation, understand the changes in the industry, and self-check your own problems. Relatively speaking, it will be easier to join an optical store.

This is a very common phenomenon, not like you, people's consumption concepts have turned to the Internet, you can also try. So, I'd like to share my humble opinion.

Is your optician still doing it?

Are you opening a store? How much area?