What are the main optimizations for enterprises to do SEO optimization?

On-page optimization is a fixed part of the SEO optimization process. Site optimization is mainly the setting of the initial stage of construction, mainly including "** structure setting (mainly the idea of building a website, requiring easy crawling logic)" - **TDK setting (**title + main keyword + description, page title + keyword + description setting, which is the core of SEO optimization. It is set up with a high level of logic and can only be done with extreme precision.

Tag optimization (mainly using h1, h2, h3 and bold tags, which emphasizes the content of ** very well, so its use and setting is very important), internal link setting (setting and handling of internal links), how to set internal links between ** as an excellent standard - navigation settings are often important.

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Optimization can be divided into on-site optimization and off-page optimization.

The off-site is optimized through different platforms such as ** manuscript Q&A mode Encyclopedia, and it is generally the company's product phrases, industry core words, brand words and even the name of the company's founder are a core point.

The above mentioned is the general idea.

First, do a good job in structural optimization

The site structure should be in line with the user experience. The directory structure of the site should be clear and self-explanatory. If someone enters your **, the directory is messed up, I don't know what to do, and the spider comes in and it's messy, how to position your **, I don't know how to rank you.

As far as customer experience is concerned, if someone really enters the chaotic ** of the directory, it will be a flash, and the traffic back and forth will lose its value, and the existence of such ** is meaningless.

Second, the need for high-quality goods

It is crucial. If all the articles were copied and pasted on the Internet, and the spider crawled so many web pages every day, these articles would have been in their database long ago. For a long time, it will find that your articles are nothing new, they are those that have been in its data for a long time, and it will lose interest and no longer visit you.

Third, the frequency of updates should have the law of disadvantages

It's best to update some content every day, and strive to let the spider get into the habit of watching you every day. It seems that it is time to eat every day, and there is no energy, so immediately go to your ** supplement. This is the best energy supplement that spiders give us.

Friendship is like a person's network, a person in the society, the bigger the network, the higher the status of the network, that means that the person is very powerful, should be respected and recognized by the society. We need relatively high-quality friend chains, which are at least related to our own content. And have better weight, at least the weight of the friend chain will not be lower than yours.

Regarding what to do in enterprise SEO optimization, Global Qingteng will temporarily share with you here today. If you are more interested in design, page layout, and image processing, I hope that this article can help you in your study or work. If you want to know more about graphic design materials and skills, you can click on other articles on this site to learn.

The most difficult thing for enterprises to do SEO optimization is that they cannot guarantee specific results, and the results are also very slow.

Due to the size of the enterprise, different industries are different. The effect will be different. Not to mention the optimizers of medium-sized companies, the technical level of optimizers of small companies needs to be improved.

Because the barrier to entry for this technology is particularly low. However, it is difficult to achieve results in a short period of time without more than 3 years of skill. It takes three years to have enough experience.

Of course. It is possible that in 1-2 years, a little luck will make an effect.

For now, the SEO industry has slowly declined, and many technicians have changed careers. Compared with other channels, this channel is indeed slower for small businesses. But its lasting effect is really stable.

So should companies do SEO? How do you overcome the difficulties?

I think it's a must-do for businesses to optimize their channels. As long as there is a search engine, if you want to develop, you must do it, and there may be problems such as uneven level of optimization personnel, inability to guarantee results, and large budget expenditures.

Screenshot of the salary chart of optimized personnel in second-tier cities.

To solve these difficulties, I think SMEs can try to work with SEO teams. With profit sharing, you can get through the early stage of the enterprise. It can also be outsourced to a professional agency operation team.

Because the current SEO personnel with technical skills are all starting their own businesses, or they are all in medium and large companies. Someone who can do SEO optimization from a strategic point of view. At the bottom level is very little. And the salary will be much higher.

It should be very simple for enterprise sites to do SEO optimization, the most important thing is to look at the competition of keywords, and some words have a small degree of competition, that is, even if they are not optimized and updated, it is easy to have a better ranking. Many people who don't know much about SEO optimization think that the enterprise is easy to do, in fact, the simpler the thing will be more difficult to do, because the enterprise station is not ranked, and it is not enough to really let this ** win benefits for the enterprise, it is not enough to do only those few target keywords, any one of the things can attract customers, mainly depends on how you use it.

For the enterprise station, any word may become a keyword, because the enterprise station is professional**, so the technical indicators, performance, and characteristics may become the object of visitor search, so that there will be a lot of keywords, it is impossible to put them all on the home page, and can only be put on the inner page to optimize, in fact, the next work will be very good after the initial allocation of keywords reasonably, if ** is professional seo to do it, of course it is no problem, but many of them have been done before**, A typical example is that the title of the home page and the inner page are the same, so that the effect of including one page and including multiple pages is the same, and it cannot reflect the product page at all, and there are some small companies that do CMS that cannot modify the title of the inner page at all.

For the title of the inner page of the enterprise website is very important, some SEOs only focus on the optimization of the homepage title and ignore the optimization of the inner page title, which is not good. Visitors like to search for products, and the inner page of ** happens to be the place where the products are distributed, it is possible for visitors to search, the allocation of keywords is not limited to tags, for some of the updated content should also try to integrate some keywords, the updated article should reflect the company's product services and characteristics as much as possible, as well as the title of the article, and organize the language around the keywords, so that visitors can not only access your article, but also establish a brand image, play a certain role in publicity.

For the allocation of keywords should not be limited to the homepage, the general homepage can only allocate a few keywords with relatively large competition, and other pages must have key assignment keywords, the same page will put too many keywords will lead to unclear themes, and will also have some impact on the layout of the main keywords. Therefore, reasonable keyword allocation is also the key to success in SEO.

You can get accurate customers for free and increase sales.

1. Increase ** ranking and traffic;

2. Save the cost of promoting the network network;

4. Direct or indirect economic income with sales;

5. Improve the visibility of corporate brand.