What is Automotive Commerce? What is the 4S application technology major????

Professional Title: Department of Automotive Application Engineering - Automotive Technical Service and Marketing.

Training objectives: to cultivate high-quality skilled professionals with relevant automotive theoretical knowledge and basic skills, who can be engaged in the procurement and sales, after-sales service and management of automobile vehicles and spare parts.

Core competence: automotive after-sales service and automotive marketing technology.

Core courses: Automotive Marketing, Sales Management, Negotiation and Merchandising Skills, Automotive Marketing Planning, Automobile Construction, Automotive E-commerce, Used Motor Vehicle Appraisal and Appraisal, Automotive Business English, International**, Auto Insurance and Claims, Auto Practice.

Employment direction: engaged in automobile technical consulting, automobile marketing, after-sales service, automobile maintenance, product sales, marketing planning, market development and other industries in automobile manufacturing, marketing, operation enterprises and other industries.

Answer, support me.

1. The automotive business major is a major that cultivates students' ability in automobile marketing. Cultivate students to master the basic theory, structure and working principle of automobiles, automobile use technology, automobile business theory, automobile marketing and after-sales service theory, good demeanor and psychological quality and good language expression skills, initially master certain accounting ability, negotiation ability, and customer psychology, so as to be able to smoothly engage in automobile sales;

2. The automobile business major mainly focuses on automobile marketing, used car trading, auto parts marketing, car rental operation, automobile beauty, automobile decoration, lubricating oil management and automobile consumption business.

With the continuous development of the automobile market, China's automobile production and sales are the world's first, China is facing a shortage of more than 100 million cars in the after-sales service market, with the continuous improvement of customer service quality, with channel consistency, unified cultural concept and set of automobile sales, maintenance, accessories and information services as one of the 4S stores have become the first choice of users. Talents who have learned and trained through comprehensive learning and training such as systematic professional knowledge learning, practical training and practical exercises, standards and enterprise operation and management, are bound to become the best candidates in this industry, and the employment prospects are bright.

Automotive technical service and marketing belongs to business administration, marketing, and mechanical and electromechanical majors. Automotive technology service marketing training has the basic theoretical knowledge and basic skills necessary for the profession, can adapt to the fields of automotive product design services, automobile production services, automobile sales services, automotive technical services, automobile transportation services, etc., and is oriented to the needs of automobile sales and after-sales service enterprises, both proficient in operating automobile diagnosis, testing and maintenance technology, etc. Automotive Technical Service and Marketing.

The employment goals of graduates are mainly located in vehicle sales, parts sales, used car trading, financial loans, advertising, car purchase consulting, automobile exhibitions, management, fuel, maintenance and repair, beauty decoration, parking leasing, navigation support, accident rescue, anti-theft security, driving schools, motels, regulatory consultation, testing and arbitration, accident analysis, insurance claims and other auto service positions. In general, it is engaged in automobile technical consulting, automobile marketing, after-sales service, and automobile maintenance in automobile manufacturing, marketing, and operation enterprises.

1. The major of automobile business mumu slag rock is a major that cultivates students' ability in automobile marketing. Cultivate students to master the basic theory, structure and working principle of automobiles, automobile use technology, automobile business theory, automobile marketing and after-sales service theory, good demeanor and psychological quality and good language expression skills, initially master certain accounting ability, negotiation ability, and customer psychology, so as to be able to smoothly engage in automobile sales;

2. The automobile business major mainly focuses on automobile marketing, used car trading, auto parts marketing, car rental operation, automobile beauty, automobile decoration, lubricating oil management and automobile Xun Yucar consumption business.

The automotive business management major is a new major launched in combination with market demand, which is the best choice for aspiring young people who want to get involved in automotive business, sales, insurance claims and second-hand car appraisal. For many girls who want to work in the automotive industry, it is a new opportunity. This major is aimed at automobile sales and automobile maintenance service enterprises, and can be engaged in automobile sales, after-sales reception, management, vehicle identification, evaluation, insurance, accident investigation and claims, car rental and other work of application-oriented high-skilled talents.

1. Political Theory and Moral Education, College English, Physical Education, Advanced Mathematics, Applied Writing, Computer Application Basics, Electrical Technology Basics, Mechanical Drawing and Computer Graphics, Automobile Mechanics Basics, Automobile Construction, Accounting Principles, Economic Law, Market Research and Mathematics, Automobile Marketing Basics, Automobile Marketing Practice.

2. A series of teaching practice links such as automotive electrical equipment, automobile fault detection technology, auto parts management and marketing, automobile decoration and beauty, e-commerce theory and practice, professional English, automobile disassembly and assembly training, automobile market research and training, and automobile marketing pre-job practice.

Extended Information: Employment Directions:

After graduation, students of this major can be engaged in engineering design, system analysis, system operation, research and development, economic management and other fields related to electrical engineering, such as motion control, industrial process control, electrical engineering, power electronics technology, testing and automation instruments, electronics and computer technology.

Industry: After graduation, he mainly worked in the automobile and spare parts, outsourcing services, Internet and other industries, roughly as follows:

1. Automobiles and spare parts.

2. Outsourcing services.

3. Internet e-commerce.

4. Wholesale zero noisy sales.

5. New energy.

6. ** Import and export.

7. Computer software.

8. Construction and building materials engineering.

Position: After graduation, he is mainly engaged in sales engineer, sales consultant and other work, which is roughly as follows:

1. Sales Engineer.

2. Sales consultant.

This major mainly cultivates students' ability in automobile marketing. It is mainly to train students to master the basic theory, structure and working principle of the automobile business, the use of automobile technology, the theory of automobile business, the theory of automobile marketing and after-sales service, and good demeanor and psychological quality, wisdom and good language expression skills, the initial grasp of a certain accounting ability, negotiation ability, the ability to preliminarily grasp the customer psychology, so as to be able to smoothly engage in the work of automobile sales.

Business etiquette is very helpful for car salespeople, no matter what industry, business etiquette can play a role!

Attention There are also many employment directions for automotive business majors, most of whom work in 4S stores, including car sales, car insurance claims, etc.

1.Marketing Department of Automobile 4S Shop.

There are many departments in the automobile 4S shop, and the marketing department is more suitable for this specialty. The marketing department of the automobile 4S store includes the position of marketing specialist, marketing manager and so on.

2.Since ** company.

Nowadays, many short ** or network big V need a fixed team, which requires a large number of copywriting planning, shooting and auxiliary personnel, and the income of the staff is also very considerable, which is related to learning.

3.The new ** operations specialist for major companies.