I often hear that a certain car 4S shop, what does 4S represent?

"4S shop" is a term that has only emerged in recent years, referring to the "four-in-one" automobile sales store, that is, a sales and service store integrating vehicle sales, spare parts, after-sales service and information feedback.

4S is the first letter of the English words "sale", "srvices", "spare parts" and "survey".

4S shop is a car service method, including vehicle sales (sale), spare parts (sparepart), after-sales service (service), information feedback (survey), 4s refers to the four functions in one of the car service enterprises, in fact, the abbreviation of four English words. Although the history of China's automobile industry is not as long as that of developed countries, the evolution of service methods basically follows the same path, and it is also the abbreviation of the history of foreign automobile industry for more than 100 years. In the construction of 4S stores, most of the foreign 4S stores are not as luxurious as China's construction, the hardware facilities are not very high, and the scale of investment is not necessarily larger than that of domestic car shops, but the management service level of foreign car shops and other software construction is first-class, which can be described as meticulous, and there will never be only let look at the appearance, not allowed to enter the car, and even some car shops have their own test grounds, and customers can choose and test as they like.

In the whole process of automobile profitability, the ratio structure of vehicle sales, parts and maintenance is 2:1:4.

Profit from repair services is a major part of the car's profit, and its importance to specialty stores is obvious.

The 4S store is an imported product that was gradually introduced to China from Europe after 1999. Because it has established a close production and marketing relationship with various manufacturers, it has the advantages of beautiful shopping environment and strong brand awareness, and has been imitated by many domestic manufacturers. 4S stores generally take a brand in a region to distribute one or several stores at a relatively equal distance, in accordance with the unified design requirements of the production plant inside and outside the store, the investment is huge, often tens of millions, or even tens of millions, luxurious style.

4S shop is a collection of car sales, maintenance, accessories and information services as one of the sales stores, an investment of about 25 million yuan to establish a 4S shop in 5-10 years will not lag behind. In China, 4S stores still have a long way to go.

When we buy a car, we basically go to the store to see the car, the store we go to is usually called "XX 4S" store, you last bought a car in the car ** shop, but you have never been to the 4S shop almost once on the way to buy a car. We are accustomed to nature when we usually speak, but we will inevitably wonder what the 4S in the 4S store means. (William Shakespeare, Hamlet) Let's talk about this today.

What does the "4S" of the 4S store mean, the 4S of the 4S store did not come out of thin air, nor is it a unique word in the industry. The 4S in the 4S store is actually an abbreviation of 4 words with the initial letter S, and the sum is 4S. These four words with the first letter S are sale, sparepart, service and Chinese meaning sales, which is the core business of a 4S store, the basis for the survival of the entire brand, and the biggest reason why consumers come to 4S stores.

Only by selling cars can there be brands and 4S stores, and consumers will have other opportunities to contact 4S stores in the future.

The Chinese word for sparepart means part. As we all know, a car is essentially a machine. Because it is a machine, if there is a malfunction, the parts must be replaced.

In addition to the official parts produced by manufacturers, there are also informal parts produced by other enterprises on the market, and it is possible for consumers to buy fakes if they do not buy parts in 4S stores. At this time, the significance of the existence of 4S stores is that consumers can buy official parts with appropriate **. The Chinese word for service refers to service.

Buying a car is not a "hammer deal". Because the vehicle needs to be repaired and maintained, and the fault also needs to be repaired, the 4S shop can provide a more formal and reliable vehicle maintenance place for consumers. The Chinese of survey refers to information feedback, ** business needs mayor market sales data to understand the mayor market competitiveness, and needs a platform that can communicate with consumers to understand consumers' opinions on vehicles and brands.

4S plays such a role.

What is the profit model of a 4S store? In fact, except for the last of these 4 S in the 4S store, the remaining 3 have money exchanges, so the profit model of the 4S store is also clear at a glance. In addition to information feedback is not the profit point of the 4S store, vehicle sales, parts sales, after-sales maintenance, etc. are the profit points of the 4S store.

This is the biggest difference between a 4S shop and an ordinary steam ** shop. Almost the only profit point for the Steam** shop is the sale of vehicles. In addition to vehicle sales, 4S stores also have a lot of profit margins in parts sales and after-sales.

Even today, when OEMs continue to compress vehicle profits, many 4S stores have low profit margins when selling some popular models. At this time, their profit margins fall more on parts and after-sales.

4s is the first letter of four English words. These four English words starting with S represent the following meanings: vehicle sales (sale), spare parts (sparepart), after-sales service (service), information feedback (survey).

4S refers to a four-in-one automobile sales enterprise of vehicle sales (sale), spare parts (sparepart), after-sales service (service) and information feedback (survey). 4S expresses a "four-in-one" automobile business mode of vehicle sales, spare parts, after-sales service and information feedback.

On behalf of sales, after-sales service, parts and news feedback, 4 models as the core of the car business mode, the quality of the cars in the 4S shop is generally very good, and the after-sales service is very good.

4S refers to the franchised dealers of the four functions of vehicle sales sale, after-sales service, spare parts and information feedback survey.

Four S represents the four-in-one, representing the business model of the car, including after-sales service, spare parts, vehicle sales, these four services will be called 4S.

4S shop is a kind of automobile franchise model with "four-in-one" as the core, including vehicle sales (sale), spare parts (sparepart), after-sales service (service), information feedback (survey), etc.

It has a unified appearance image, a unified logo, a unified management standard, and only operates a single brand. It is a tangible market with outstanding personality, with channel consistency and a unified cultural concept, and the advantages of 4S stores in enhancing the image of automobile brands and automobile manufacturers are good.

To put it bluntly, it is similar to a boutique store and provides one-stop service.

The full name of the car shop is called the car sales service 4S shop, and the 4S is because it is a four-in-one automobile sales service enterprise integrating automobile sales, automobile after-sales service, auto parts and automobile market information feedback.

The first S of the 4S store is the English abbreviation of vehicle sales (SALE), which represents the service that can provide consumers with car viewing, testing and car purchase, which is the most basic and necessary service item for the 4S store. The second S of the 4S shop is the English abbreviation of after-sales service (service), which represents that after the vehicle is in the whole vehicle, it can also provide consumers with after-sales warranty and maintenance services. This is also one of the must-have services for 4S stores.

The third S of the 4S store, that is, the English abbreviation of spare parts (sparepart), which represents that the 4S store can provide consumers with vehicle sales and after-sales service, and can also provide consumers with vehicle parts services. This is also the main reason why some consumers who trust 4S stores often go to 4S stores for maintenance. The fourth S of the 4S store, that is, the English abbreviation of information feedback (survey), the 4S store as the most terminal of car sales of car companies, has the closest relationship with consumers, car companies can often feedback through the 4S store, it is easier to grasp the market trends and consumer needs, and then car companies will make corresponding strategic adjustments.

This kind of information feedback can not only optimize their own products in a timely manner, but also optimize consumers' dissatisfaction with car companies.

Photo by Chen Hanlin of Pacific Automobile Network).