What is the 4S standard? What exactly does 4S mean?

What is a 4S store?

4S store is a car franchise model with "four-in-one" as the core, including vehicle sales (sale), spare parts (sparepart), after-sales service (service), information feedback (survey), etc.

The 4S store was imported from Europe to China after 1998. Because it has established a close production and marketing relationship with various manufacturers, it has the advantages of beautiful shopping environment and strong brand awareness, and has been imitated by many domestic manufacturers.

4S stores generally take a brand in a region to distribute one or several stores at a relatively equal distance, in accordance with the manufacturer's unified store design requirements to build, the investment is huge, often tens of millions, or even tens of millions, luxurious style.

4S shop is a collection of car sales, maintenance, accessories and information services as one of the sales stores, an investment of about 25 million yuan to establish a 4S shop in 5-10 years will not lag behind. In China, 4S stores still have a long way to go.

The 4S store model has developed rapidly in China in recent years. The 4S store in the automotive industry is a business model launched by automobile manufacturers in order to meet the needs of customers in terms of service. The core meaning of the 4S store is "car lifetime service solution".

Some critics commented on the model: "The 4S store model is actually a product of the fierce competition in the automobile market. With the gradual maturity of the market, the user's consumption psychology is also gradually mature, the user demand is diversified, the requirements for products and services are getting higher and higher, more and more strict, the original sales system has been unable to meet the needs of the market and users.

The emergence of 4S shop can just meet the various needs of users, it can provide well-equipped, neat and clean maintenance area, modern equipment and service management, highly professional atmosphere, well-maintained service facilities, sufficient spare parts, and rapid and timely tracking service system. Through the services of 4S stores, users can have a sense of trust in the brand, thereby expanding sales. ”

Therefore, the key words of "4S" are "solutions" and "services". In fact, in the context of "serving the economy and society", the "4S" model is actually the same as some other industry sales and service models that have entered the era of "solutions and services as the core competitiveness", but the name is more fashionable and newer.

Tidy up. Rectify.

Cleaning. Clean.

The definition of S store is a franchised dealer with four functions: sale, service, sparepart, and survey. The English beginning of the four main functional modules is S, which is why there is the name of the so-called 4S store. The 4S store is a dealer who applies for the investment and the factory gives authorization after the review, and can only operate after obtaining the authorization, and follows the operation specifications of the factory, which is also the advantage of the 4S store.

2. Sales, spare parts, after-sales service and information feedback have brought higher profits to the 4S store. The service in the 4S store mainly refers to the after-sales service of the car, and the same as spare parts, after-sales service is also a profitable business in 4S. The final service link is to truly understand the thoughts and needs of consumers, and constantly optimize their products and services to win the favor of more consumers.

3. For the healthy growth of an automobile brand, the above four "S" are indispensable, and only when these four aspects are in place can we better serve the majority of consumers. It can also play a huge role in enhancing brand value and image.

4S refers to: vehicle sales (SALE), spare parts (sparepart), after-sales service (service), information feedback (survey).

4S stores and automobile manufacturers jointly form an automobile brand alliance to represent automobile brand culture, reflect brand value, maintain brand loyalty, and establish automobile brand awareness and credibility for automobile manufacturers. Usually, the 4S store of a brand is only distributed in one area or several stores at a relatively equal distance, and the stores cannot be sold across regions.

4S store planning and design requirements:

1. The requirements are divided into five functional blocks: exhibition hall, maintenance workshop, sheet metal painting workshop, new garage, and spare parts warehouse.

2. The 4S store is divided into two grades [***] It covers an area of about 11,050 square meters, with a construction area of 4,070 square meters and an exhibition hall area of 1,290 square meters; [Standard Store] covers an area of about 9,380 square meters, with a construction area of 3,435 square meters and an exhibition hall area of 1,175 square meters.

3. The following is in accordance with:"Flagship"Type 4S shop requires a description:

1. The exhibition hall can be used as a display area of not less than 800 square meters;

2. The comprehensive service area in the exhibition hall is a two-story structure, and the second floor of the back part (including maintenance workshop, sheet metal painting workshop, new garage, and spare parts warehouse) is used as a parking lot;

3. Two green frames of frame structure are set on the green belt in front of the exhibition hall;

4S shop is a one-stop service integrating vehicle sales, after-sales service, spare parts, and information feedback.

Generally, it is qualified after being reviewed and approved by the automobile main engine factory.

Generally, there is only one brand in one store.

1。This industry would not have been so wasteful before, spending a lot of money to build what 4s. 2。60% of the profit margin of the car dealer comes from later repairs, not from selling the car.

4s is the first letter of four English words. These four English words starting with S represent the following meanings: vehicle sales (sale), spare parts (sparepart), after-sales service (service), information feedback (survey).

4S expresses a "four-in-one" automobile business mode of vehicle sales, spare parts, after-sales service and information feedback. It is authorized by the automobile manufacturer to establish, 4S store is a "four-in-one" sales store, that is, including vehicle sales, spare parts, after-sales service, information feedback four functions of sales and service stores. 4S stores only began to appear in China after 1999, emphasizing a holistic, standardized, and controlled service by automobile companies.

Super-maneuverability, supersonic cruise, over-the-horizon air combat, and stealth capabilities.

It's very simple, which has sales, after-sales repairs, parts, and information tracking services. Anyway, it's a one-stop service.

4S are lagging behind, and now they are called 5S stores, which have the meaning of cleaning, rectification, tidying, cleaning, and literacy.

4S shop is a kind of automobile franchise model with "four-in-one" as the core, including vehicle sales (sale), spare parts (sparepart), after-sales service (service), information feedback (survey), etc. It has a unified appearance image, a unified logo, a unified management standard, and only operates a single brand. It is a tangible market with outstanding personality, with channel consistency and unified cultural concept, and the advantages of 4S stores in enhancing the image of automobile brands and automobile manufacturers are obvious.

Management, Safety, Cleanliness, Literacy.

That is to say, the landlord, your IQ is too low, and your brain is caught by the door.

The 4S are: SALE (vehicle sales), SPAREPART (spare parts), Service (after-sales service), Survey (information feedback), etc.

4S refers to an automobile service enterprise that integrates four functions (vehicle sales, spare parts, after-sales service, and information feedback), which is actually a general term for the initials of four English words (sale, sparepart, service, survey). The 4S store is a "four-in-one" sales store, which is authorized by the automobile manufacturer.