What is an order meeting How to open a good order meeting

The order fair is a form of attracting consumers to buy the product in kindIt can be an enterprise or a joint enterprise. The trading methods of the order fair mainly include ** transaction, spot transaction, barter transaction, compensation transaction, sample order transaction, and take-in and take-out transaction.

The marketing tactics of the order fair can enable customers to see the real products of the enterprise, and can inspect the quality, specifications, standards and production process of the products on the spot, and can judge the products more accurately.

Arrange people. The terminal store must bring one of the best shopping guides in the store, and the store manager must participate, (if the store manager has the qualifications of an excellent shopping guide, then a store manager can participate); Remember that if the store owner has never sold a product, even if he goes to order, he will order blindly. It's not going to work.

Only front-line employees who are engaged in face-to-face dealings with consumers in the store every day can more accurately order a plate of products suitable for your local consumption.

It is to hold an order activity, so that some merchants can order all the goods that need to be taken together, what gifts will be given or there will be *** grids, etc., so that the goods can be quickly converted into cash.

To put it simply.

Many enterprises are using the "**" system.

That is, when the order meeting is held, everyone is optimistic about when to ask for which goods, how many quantities, how much money and so on.

Then the enterprise produces according to the requirements of the order.

The order meeting is very busy, and if the order is broken, it will directly affect the sales performance.

As a stage for communication.

Bishuo is the most powerful online ordering platform in China, covering multiple rigid needs of the apparel industry: ordering, distribution, payment transactions and other functions. It not only solves the e-commerce of the ordering process of enterprises and downstream channels, but also solves the effective collaboration of business information such as commodities, **, and notifications.

Through one platform, strengthen the sales business control of end customers.

Use the Quick Booking Order Fair system.

Success stems from the details of the order will be successful to pay attention to the details is often very important, many orders will do well from the design to all aspects of the process, but due to the neglect of details, resulting in the effect of the order will be greatly reduced, for the preparation of the order will pay attention to the details are mainly in two points:

Preparation for the trade fair.

Meticulous and solid pre-meeting preparation is the key to the success of the order fair, generally speaking, the preparation of the order fair mainly includes the following aspects:

1) Determine the invitation object of the order fair, generally as the food industry to open the order invitation object is mainly the main person in charge of the large second batch, distributors and large buying stores or supermarket chains, the details are especially to grasp the personnel who play a decisive role in the order fair.

2) Determine the main recommended items of the order fair: as a corporate product item is often not single, so which product to take as the main variety, it is necessary to fully explore the market and find out the product with the greatest opportunity, such as for the popular product of water before the summer as the main product may be better than the effect of juice or tea, the details are to avoid the main promotion of the item is too complete or the promotion of the product is not focused.

4) Determine the theme of the order meeting: Selling products requires a reason, and opening an order meeting also needs a reason to determine a theme. Otherwise, the indifferent opening of the order will make the customer have a defensive mentality.

5) Do a good job of building momentum and customer prospecting in advance, on the one hand, building momentum in advance so that customers have a correct understanding and psychological preparation, and at the same time delineating core customers through market conditions, which is the target of the order meeting.

6) Do a good job in the selection of the venue: mainly according to the number of people invited, the scale, the selection of the site of the order, the selection of the site, to achieve convenient transportation, easy to find this.

7) Do a good job of time arrangement and preparation of ordering information, send an invitation letter according to the invitation object, indicate the time and place of the order meeting, and also send the product information, **table and **activity notice to the customer.

The setting of the order fair venue.

The layout of the order fair venue should highlight the theme of the order fair, mainly in the following aspects:

1) The chairman's square hanging mold width, the mold width indicates the name of the enterprise and the name of the product, such as the factory order meeting.

3) Posters are pasted around the venue, and promotional materials are placed on the conference table.

4) Prepare the necessary supplies for the meeting, such as microphones, amplification equipment, and slide projectors and projectors if possible.

5) Formulate the agenda of the meeting and implement it to the people.

6) Do a good job in the division of labor to ensure that people fulfill their responsibilities, and can be determined according to the situation.

The function of the trade fair is reflected through the planning plan of the trade fair, including the determination of the purpose and theme. The organizational structure of the order fair and the daily organizational structure will be disrupted and intersected, so the personnel adjustment must be subject to the organizational structure of the order fair, otherwise there will be a contradiction between the organizational structure of the order fair and the daily organizational structure.

The store manager is the best professional buyer, in addition to the preparation of the meeting, the preparation of the customer's invitation and the preparation of the participants will be the most important part of the order of the cover fair. We can hardly see franchisees and first-line store managers, Guo Hanyao proposed to promote the concept of single-store ordering. It means that the dealer brings the terminal franchisee to order, and it is important to have a professional buyer.