What competitive advantage does Converse have over other sports brands?

1. Huili: Founded in 1927, Shanghai Famous Trademark, Shanghai Famous Brand Product, China Time-honored Brand, Shanghai Huili Shoes Industry.

2. Boni: Founded in 1972 in the United States, it is a world-renowned canvas shoe brand, a well-known American casual sportswear brand, and one of the top ten brands of canvas shoes.

3. People-oriented: Founded in 1985, Zhejiang famous brand products, one of the well-known canvas shoe brands, Zhejiang people-oriented footwear industry.

4. Xtep: It has won the title of China's famous brand, China's 500 most valuable brands, and a sponsor of large-scale sports events.

5. Fans: Founded in 1966 in California, USA, it is a well-known sports brand in the United States, a world-famous brand, and one of the top ten cricket shoe brands.

This assessment is inaccurate. It's really not interesting to look at sales.

Converse has ah is in the top 10 sports brands.

Converse is a mid-grade bai.

du Shang brand.

In fact, at the beginning, Kuang Zhi

Wei and dao did not make canvas shoes, at the beginning it was basketball shoes, and in the end, it became canvas shoes and casual shoes with various DIY trendy styles. The recipient group of Converse is more general, like a daily casual style, which is more common.

The features of Converse are:

1. Cheap. Most of Converse's ** will not exceed three digits, except for some co-branded models. So Converse is definitely the favorite of most student parties. Compared with those shoes that often cost thousands, Converse is relatively more cost-effective.

2. Classic and versatile.

Converse's brand has a long history, and there are many classic shoes, which are relatively not easy to go out of style. Not to mention how good Converse is. Whether it's street or campus style, a pair of Converses can be perfectly controlled, and it is cost-effective!

3. The color is changeable.

Compared to buying all the colors of AJ1, buying Qi Converse seems to be simpler. Change your favorite color at any time to make it easier to match different colors. Change your favorite color at any time to make it easier to match different colors.

4.Durable and not afraid of dirty.

What should Converse wash? It may be that when it breaks, Converse is very durable in other aspects except for its love of glue. And the Converse is extremely dirt-resistant, and the older it is, the better it looks.

Basically, it saves a lot of time to take care of. So it's such a Converse that has won the love of many young people.

Converse was born in 1908. Since its inception, Converse has adhered to the independent design of the brand and does not follow. Initially only produced"Rubber shoes", but soon began to make tennis and basketball shoes.

In 1917, the ALL STAR was born, and it remains a classic to this day! In 1921, basketball player Chuck Taylor joined as a salesman, and he enjoyed great success. It became a famous trademark in 1923 with the autograph of Chuck Taylor, a basketball star with athletic talent and eloquence.

In 1930, Converse decided to add the name Chuck Taylor to the shoe. In 1949, Converse introduced the iconic black Chuck Taylor All Star, which quickly became one of the most popular basketball shoes in the industry, and its design has not changed to this day. In the 70s of the last century, Chuck Taylor was extremely sought after and loved by popular rock musicians and the younger generation until today.

The ALL STAR canvas shoes, which are retro, popular and environmentally friendly, are the spiritual symbol of American culture. In the Chinese market, the three most proud classics are Chuck Taylor All Star (all-star classic canvas shoes), Jack Purcell (open smile), and Cons (skateboarding sneakers).

Mid-to-high-end brands.

It is a general sports brand, not a first-class brand like Nike and Adi.

Converse is in the middle grade. Converse is a brand with no technical content, but a very strong culture and feelings. Why do people love Converse?

First of all, of course, cheap.

In the early years, a pair of Converse All Stars was around $5, even if inflation is today, a pair of ordinary All Stars is between $45 and $50, which is almost the level of 1-2 hours of wages for an ordinary employee of the United States. Because it's cheap, it's natural to ship a lot. From its birth to the present, Converse All Star has sold more than 700 million pairs.

It's hard to imagine that in the beginning, Converse All Star turned out to be a pair of basketball shoes.

The ALL STAR canvas shoes, which are retro, popular and environmentally friendly, are the spiritual symbol of American culture. In the Chinese market, the three most proud classics are Chuck Taylor All Star (all-star classic canvas shoes), Jack Purcell (open smile), and Cons (skateboarding sneakers).

Friends, you see, the income structure of basketball players has not changed much in 100 years, except that playing is selling shoes. Chuck Taylor sold Converse to the level of almost a pair of human feet. In honor of his sales prowess, Converse had to add this man's name in front of All Star:

Chuck Taylor All Star, that's what became the full name of the shoe today.

Look at the ** to know and the same.