High score kneel and beg. What is Gree s corporate culture? How did it come to be?

Gree Group. The corporate culture, including the company's cultural tone, purpose, core values, basic value proposition, and the enterprise spirit that all employees should agree with.

And beliefs, the cultural personality of the brand, the accumulation and construction of corporate culture, and the organization of the Kaiyuan atmosphere.

Cohesion. It is the primary feature of Gree's corporate culture and character connotation, and the cohesion makes the enterprise collectively produce strength and make the enterprise structure stable. A stable structure, coupled with the strength of the collective, is the guarantee for the enterprise to win in the market.

Inclusiveness is the core of the connotation of Gree's corporate culture, which mainly refers to the openness of corporate culture, and has an inclusive attitude towards corporate culture and even social culture in all countries in the world. The foundation and premise of tolerance is self-esteem, self-confidence, and self-improvement. In this way, it is necessary to build a core corporate culture with Chinese tradition.

Adaptability is the specific manifestation of the character connotation of Gree's corporate culture, the pioneer of brand internationalization is the brand culture, and the product needs of consumers generated by psychological needs must meet consumers' desire to buy in terms of product image and function, that is to say, we must have an in-depth understanding of the consumption habits and consumption psychology of various countries and races, and then combine the brand identity, brand story, brand endorsement, image recognition carrier and brand connotation interpretation together, so that the global target consumer groups can understand and understand through communication. Listen, read, understand, and accept. Greshi culture is based on the core values of "truth, trust, honesty, innovation and courtesy".

With the spirit of "loyalty, friendliness, diligence and enterprising".

Take "less empty talk, more practical work" as a pragmatic work attitude.

As a result, a realistic culture of outward expansion and introverted has been formed. The real one is honest, hard-working, seeking truth from facts, and the real "real" is reflected in the company's strategy.

It is to seek truth from facts, be pragmatic, and adhere to the road of specialization and steady development without distraction, and in the market operation, it is appropriate to oppose untruthfulness.

Really through high-quality products to meet customer needs, establish a good reputation to win the market, establish a down-to-earth work, steady work, do more practical things, less empty words of pragmatic work style in the staff to maintain good morality, "to be honest, to tell the truth, to do practical things", to put an end to fraud. Xinyi is faith, trust, integrity, trustworthiness and faithfulness to carefully create high-quality products.

Providing a comfortable living environment for human beings is the firm belief of all employees and the place of belief. Trust is the "meritocracy" of the company's employment mechanism, and the company's leaders are middle-level cadres.

The trust, empowerment and mutual trust between middle-level cadres and employees. Integrity business philosophy.

The integrity of consumers is to "do not take consumers as test products", and to dedicate high-quality products and services to global customers The integrity of dealers and first-class merchants is a strategy.

Summary. Gree's corporate image: Gree's brand image is good quality, the most high-quality products, which is founded by the founder of Gree, known as the father of Gree Zhu Jianghong, Zhu Jianghong single-handedly founded Gree Electric, Gree from an obscure small factory with an adult output value of more than 100 billion famous enterprises, has always required enterprises to win with quality, that quality is the life of the enterprise, the quality requirements for products are almost strict, so there will be the high quality of today's Gree products.

Gree's corporate image: Gree's brand image is good quality, the most high-quality products, which is founded by the founder of Gree, known as the father of Gree Zhu Jianghong, Zhu Jianghong founded Gree Electric Appliances with only his hands, Gree from an obscure small factory with an adult output value of more than 100 billion famous enterprises, a mountain has long asked enterprises to win with quality, that quality is the life of the enterprise, and the quality requirements for products are almost strict, so it is slow to learn that there will be high quality of Gree products today.

Gree's corporate image? Gree's reputation and image is well-known, all these achievements are created through long-term unremitting efforts and accumulation, is one of Gree's hard power, as a national enterprise, for China's chaotic manufacturing industry has also made a lot of contributions, so I believe that Gree, soon after the acer of Hongji, Gree will rise again.

"Gree is a good enterprise, but it is slightly lacking in innovation and sustainable development, and it is a good enterprise with insufficient momentum for sustainable development." Founded in 1991, Zhuhai Gree Electric Appliance Co., Ltd. is an international home appliance enterprise integrating R&D, production, sales and service, with three major brands: Gree, TOSOT and Jinghong, and mainly builds Zhiying household air conditioners, air conditioners, air water heaters, mobile phones, household appliances, refrigerators and other products.

First of all, Gree is one of the few good companies, which is highlighted by its profitability.

Enterprise training: loyalty, friendliness, diligence and enterprising.

Enterprise spirit: to give consumers quality and satisfaction, to entrepreneurs to give opportunities and development, to investors to achieve performance and returns.

Strategy: Use win-win wisdom to seek development space, implement standardized management to activate innovation mechanisms, accommodate a variety of voices to build a harmonious environment, pursue personal dreams and create Gree miracles.