How to follow the SEO e commerce army?

Do a good job in user experience and think about problems from the user's point of view.

1. Don't just grab a few words.

A sedan like a bad enterprise is to first analyze their own ** and analyze the keywords, and then combine them to see the effect, but such words are very intense and difficult to have an effect, even if the effect is effective, the traffic is limited.

The information data of large-scale business ** is very huge, generally millions of pages, if you do a good job of SEO, a page contains a keyword, these words are not too hot, called long-tail words, even if each word is ranked in the first two pages, each word can also bring a half traffic, combined into a piece can be imagined is very huge!

The SEO of Dahengkai e-commerce is not something that can be completed by one person, first of all, it is necessary to cooperate with the framework channel, keyword analysis, art, programming and some promotion techniques to have an effect, so it is not to find an ordinary person who understands SEO to get it!

Since it is said to be an independent station, it should be more likely to be in the foreign trade industry. The main search engine is the international search engine led by Google, which is still a little different from the domestic market and search engines in SEO.

The SEO of the e-commerce independent station is a very systematic work, and there is no way to talk about it all, just say a few general ideas for reference.

This step is actually what should be done when it has not yet been established, whether the follow-up traffic can be done, and how much economic benefit there is, in fact, it is largely determined by the choice of keywords.

In the selection of keywords, it is recommended to adopt a gradient expansion strategy, which means that the keyword competition that the new station can bear is very limited.

This is also a waste for the company, at the beginning of the new station, you can first choose some words with relatively small competition and relatively vertical categories, and so that the ranking of these words is very stable, indicating that your ** has a certain weight, and then gradually replace it with words that are one level larger in competition, which will be more secure.

Blindly and overly optimistic in the first place to choose big words is an opportunistic and adventurist ideology, or it is unacceptable.

2. Questions about the update and inclusion of ** content.

SEO content is not the same as blogs and topics, which should not only ensure the value of the content, but also take into account the efficiency of output. Writing an article in three days does ensure that every word is carefully considered, but the frequency of your updates decreases.

The suggestion is to make an outline according to the selected key travel words, how many sub-categories of content correspond to different subject words, and then output according to the plan.

As for the issue of inclusion, although it is said that the total number of inclusions has a lot to do with the number of rankings, there is no need to worry too much about this number for new stations.

What the new station needs to do is to do a solid and steady job of each content. After a period of time, as long as there is no big problem with the crawling and inclusion ratio of **, the inclusion of content is only a matter of time.

3. The problem of external link building and resource purchase.

There is not a lot to say about external links, just one point, to focus on quality, not to pay attention to quantity. As for whether resources can be purchased, the algorithm of any search engine says that it is not allowed to buy backlinks, but it does not say that the budget cannot be reasonably arranged.

3. Plate layout.

4. Optimization.

5. Internal link layout.

6. Payment system.

7. Inclusion problems: There are many general e-commerce ****, and there is a problem of difficulty in inclusion, you can use the two-circle positive domain name to be your knowledge base or question answer (spider pool) in this field, solve the related problems of this way, add product links to it, and lead the traffic over.

Specific: 1. Choose the right keywords and layout.

Keywords are divided into core keywords, variations of core keywords (synonyms, synonyms, abbreviations, misspellings) first-level keywords, second-level keywords, and long-tail keywords. All search engines are indexed based on keywords. The areas where the keywords are placed are:

Title, description, content of the page. Generally speaking, the weight of the homepage is the highest, so don't pile up keywords on the homepage, but focus on keywords to optimize. The keywords on the homepage are generally the core keywords and main keywords, and similar to the secondary keywords, long-tail words, etc., we can put them in the inner page for optimization, such a layout is preferred by search engines, and the ranking will be higher.

2. Consistently high-quality original articles.

3. Optimization of inner pages.

Inner page optimization includes title optimization, keyword layout in the page, alt tags, bold, italics, nofollow dofollowThe label should be used reasonably. Don't pile up too many keywords, the use of nofollow is very important, for the links and pages that don't want to scatter the weight in the **, you should nofollow it in time, so that the weight of ** is concentrated, and 4 internal links should be set up.

The new site basically has no external links and cannot be controlled, external links can be temporarily abandoned, but internal links can be controlled. At the same time, keep in mind that you can't use the same anchor text to link within the page, you need to be diverse.

Many **have a**maps, mainly to help search engine spiders retrieve and crawl correctly and quickly, not for people to see, but for spiders. The role of the file is to assist the **map** to improve the crawling efficiency of the search engine spider on the **, and tell the search engine which content is important and needs us to crawl accurately, and which content is not worth wasting time crawling.

7.Introduce external links.

Many companies feel that e-commerce is becoming more and more difficult to do, but some people are very successful. What is the reason for this? Many webmasters will think of burning money marketing, and some e-commerce companies do this, but there is also a relatively low-cost promotion method, that is, the SEO of the first construction.

You must know that SEO is also an effective strategy for survival.

E-commerce construction optimization.

Clause. First, the industry of e-commerce is relatively extensive, so the selection of keywords is also relatively extensive, and there is a difference between e-commerce and enterprises, because there are many kinds of products operated. Therefore, e-commerce ** cannot choose the name of the product as a keyword.

Generally, the name of ** is selected as a keyword for optimization. Many webmasters will think that such keywords are too single and will not help much for the SEO of **. After selecting ** name as the main keyword, we can select the representative product name as the keyword in the product to increase the number of keywords.

For example, Laneige, and then based on this keyword early base extension of long-tail keywords, how much does Laneige isolate? And so on, so that the traffic of ** will continue to increase.

Clause. Second, optimize the structure of the first class. This method is similar to the ordinary SEO excellence, no matter how complex the function of the construction is, how rich the content is, and it can be optimized according to the principle of conciseness.

Specifically, it includes the setting of the catalog, of course, the shorter the better, and generally adopts the structure of the first page-category page-product page. With this structure, even if there are more products in the e-commerce market, users can easily remember them, and the search engine crawls more smoothly.

Isn't this bad for SEO? Because there are a lot of contents and classifications of e-commerce, the weight of each inner page is very important for the increase of traffic. Therefore, you can't concentrate the weight on the homepage like ordinary **.

Balancing the weight of each inner page is the purpose of e-commerce SEO. If you want to achieve this purpose, you need to help optimize SEO through nofollow, so that you can prevent search engines from crawling the page repeatedly, and at the same time, you can disperse the weight of the home page to the inner page and improve the weight of the inner page.

Why should e-commerce master certain SEO optimization skills? Here's why:

1. Many ** merchants often have such confusion at the beginning of the establishment of the store, that is, the flow of the store is very lacking, the sales volume is very low, and the turnover cannot go up, they have also tried to increase sales through reporting activities, but due to the unlimited level, many activities can not be declared successfully, how to make the ranking of my store go up, so that my store is on the right track? This is actually a stage that every e-commerce company will experience, so SEO optimization skills come in handy.

2. SEO optimization can skillfully assist the seller to earn the charging traffic provided by the seller, the cost of selling is very low, the risk is simply zero, and the effect is particularly clear, the seller can try from time to time, so as to determine the keyword of the baby's title, assist the buyer to easily find the baby, and the sales of the baby are very helpful. **The good or bad operation of the store depends on the sales volume, and if the sales volume is good, the turnover of the store will naturally be high, which is the most pleasing thing for the seller. The higher the ranking of the store, the higher the buyer's trust in the seller when shopping, thinking that everyone thinks that the good baby, will naturally not be bad to the first, this is a brand effect, that is to say, the more unsalable the baby will sell well in the early operation.

Therefore, sellers will always try every means to improve the ranking of their stores. The more traffic, the higher the store ranking, and the better the sales volume will be.

3. If you want to do a good job, you must first sharpen your tools, for every e-commerce, before they participate in the army of ** stores, they must not only select Huai operation projects, contact suppliers and express delivery, but also master certain SEO optimization skills, which is a necessary skill to open **. After SEO skills, e-commerce can optimize the store's treasures, make it easier for buyers to find these treasures, improve the store's traffic, and at the same time, the price of the baby should also have a certain sensitivity.