What are the characteristics of the Focused Display Method?

Modern stores deal in a wide variety of goods, ranging from a few thousand to hundreds of thousands. It's very difficult to make all of your products stand out. To this end, you can choose to display a large number of goods that are needed by consumers as the focus of display, and at the same time display some secondary, slow turnover goods, so that consumers can pay attention to a large number of goods after paying attention to the key goods.

For key displays, there is a magnet theory in the industry in the layout of goods. The so-called magnet, as the name suggests, is the place that can attract the attention of customers and arouse the most impulse to buy in the store, and to play the role of these magnets, it must be completed by relying on some layout skills. The use of magnet theory in the product layout, specifically is to display the most suitable products in the most advantageous position in the store to promote sales, and to guide customers to smoothly visit the entire store, so as to increase the purpose of customers' random consumption and impulse purchase.

The key display method is a display method that uses window display to highlight a certain commodity that it wants to recommend, and it is also a display method that mainly promotes the brand of goods. When it is used, it can be displayed by this method, and the body language of the model and other display props should be richer in shape and expression, so that the display plan can perform better in the implementation process. The display style of the goods is unique and the characteristics are outstanding.

This not only makes the brand image distinctive, but also enriches the external image of the product and renders the brand's appeal. Notes:

1. The focus is prominent and the theme is clear.

2. The display position is obviously different from other commodities.

3. Create a small environment and set off the atmosphere.

4. Generally, when displaying, there are salesmen with explanations, which will increase the attractiveness of the goods.

The disc display method is to use a fixed shape or size of the commodity tray to present the goods, so as to increase the beauty and coordination of the product display. While the disc display method has its advantages, it also has some disadvantages:

1.It's easy to be over-prescriptive. The disc display ruler usually needs to place the goods according to certain rules, which can make the distribution more neat, beautiful and coordinated.

However, if these rules are too followed, all products will appear the same, lacking some personality and characteristics, and causing visual fatigue to consumers.

2.Goods are easy to squeeze together. Because the tray display method needs to use the same size of commodity tray to place the goods, when placed, if there is no accurate calculation, it is easy to crowd the goods, which affects the intuitive display and touch of the goods, and affects the shopping experience of consumers.

3.Requires a lot of storage space. The tray display method requires a large amount of storage space, because different sizes of goods need to prepare different sizes of commodity trays, and also need to store a certain amount of commodity trays for storage, which increases inventory costs and management difficulties.

4.Not suitable for slender products. The product placement of the disc display method is usually supported by at least two points, so it is not suitable for the display of goods with narrow and narrow directions up and down, and the characteristics and advantages of the goods cannot be fully displayed, which will affect the consumer's desire to buy.

To sum up, although the disc display method has its advantages, it also has some disadvantages. In practical application, it is necessary to comprehensively consider the characteristics of the goods, display space, consumer needs and other factors, and appropriately use the disc display method, or choose other display methods according to the actual situation, so as to improve the display effect of goods and meet the shopping needs of consumers.

Disc display method is a common way to display goods, and its disadvantages mainly include:

1.Low space utilization: Tray displays require a certain amount of space, so they will occupy a lot of in-store area, resulting in low space utilization.

2.Limited number of items: Tray displays typically hold only a small number of items, so displaying a large number of items may require the use of multiple shelves, increasing cost and managing closures.

4.Not suitable for all products: Tray displays are generally suitable for small or flat products, but are not suitable for products that are large or inconsistent in height.

5.It does not conform to the concept of environmental protection: disc display usually requires the use of a large number of packaging materials, which has a certain impact on the environment, and does not conform to the concept of modern consumers' pursuit of environmental protection.

Disc display is also known as tease box display mountain reed talk, that is, the bottom of the carton containing the goods is cut in the shape of a disc and left behind, and then piled up in a plate. The downside is that this approach tells consumers that these items can be sold in full cases**, and if they want to retail upset, they will abandon the purchase.

The basis for determining the key placement in the product display is:

1) The safety of the display.

For example, if the non-safe products placed in the supermarket (those that have exceeded the expiration date, have poor freshness, have scars, and have deteriorated taste), it is necessary to ensure the stability of the display and ensure that the goods are not easy to fall, and the containers and spare parts should be appropriately used, and thorough hygiene management should be carried out to give customers a sense of cleanliness.

2) The display is easy and selective.

In general, it is easiest to turn the eyes down 20 degrees**. The average human vision ranges from 110 to 120 degrees, and the visual width range is 60 degrees, and the visual range is 1 meter. In addition to height and width, in order to make the goods easy, such as in large supermarkets, the classification of goods is also very important.

By category – a general way to shorten the time it takes to select a product.

By different materials - according to different raw materials.

By Recipe – Provide the method to be used in the case of cooking recipes.

According to different activities, it can be divided into mid-year fixed activities and regional activities.

By different functions - classified by low-calorie food, healthy food, etc.

According to the season, the method of setting up a counter is divided into seasonal products.

According to different ** - such as 100 yuan goods, etc., according to different ** bands to bring the goods together for the land sales method.

By different colors - through color adjustment, highlight the product, and promote sales.

According to the principle of interrelated use - the method of selling different products together.

3) The ease of access and return of the display.

When a customer buys a product, they generally take the product in their hands and confirm it from all angles before deciding whether to buy it. Of course, sometimes customers will also put back the items they have in their hands. If the goods on display are not easy to pick up or put back, they may lose the opportunity to sell the goods because of this alone.

Hello, I am glad to answer for you, the effect of display should be pursued as follows:1The display should pursue an attractive visual effect:

By using reasonable colors, proportions, space and light, etc., the products have the best display effect to attract the attention of consumers. 2.Displays should pursue easy-to-understand messaging

Let consumers touch and experience the product, increase consumer interest in the product, and thus increase the sales of the product.

Display? Isn't it a commodity?

Adapt to buying habits and make it easy for customers to find.

Retail supermarket operating goods are often thousands, tens of thousands, how to bring convenience to customers, so that customers can easily judge what goods are in what position, is the first problem to be solved when displaying goods, and larger supermarkets should be set up location layout maps. If there are multiple storeys, there should also be product signs on each floor. Generally speaking, the location distribution map of goods is set in a prominent position in the main population of the store, and the product signs on each floor are mostly located at the staircase or escalator population on each floor.

Signage should be beautiful, concise, clear and easy to understand. Two supermarkets in the U.S. adjusted for changes in sales volume of cosmetics and pharmaceuticals using location maps and display brands, and sales increased by 22 3 and 18 respectively.

Obvious. In order for customers to see and see the product at a glance, it is necessary to pay attention to the position and height of the product, the distance between the product and the customer, and the way the product is displayed. People usually unconsciously look at objects with a height of 0 7-1 7 meters, an upper and lower amplitude of 1 meter, and usually within 30 degrees of the line of sight. Therefore, the store can display the goods in the best position in a limited space according to the consumer's viewing height and perspective.

The more products a customer sees, the more they will buy, but not just in this location, but as a baseline. Some products are more attractive in terms of upward viewing angle, such as craft gifts, fashion, etc., and the position is higher and more noticeable. And some products can be more attractive from the perspective of the bird's eye, such as cosmetics, gold and silver jewelry, etc., especially children's toys, if the display position is too high, it can not arouse children's interest, only a little lower, no obstruction, so that children can see at a glance, in order to arouse children's desire to have it.

Full display. In the merchandise display, whether it is the counter or the shelf, the merchandise display should show richness. From the perspective of the psychology of customers, any customer who buys something wants to choose from a variety of products, such as seeing only a few goods left on the shelf, he will have doubts, but he is afraid that he will only sell the remaining "footholds". Therefore, the product display should be as much as possible to display the different specifications, colors and styles of goods in the same type of goods, expand the customer's choice, and also leave a good impression on the customer with rich goods, so as to improve the logistics efficiency of the commodity turnover of all chain stores.

On the other hand, from the perspective of the interests of the store itself, if the shelves are often vacant, the effective display space of the store is wasted, the sales and storage functions of the shelves are reduced, and the pressure of the store's warehouse inventory is correspondingly increased, and the turnover rate of the store is reduced. Therefore, the store should shorten the inventory time of goods as much as possible, so that the counter is on the counter in time and as soon as possible to achieve the best sales effect. According to a survey report of supermarket chains in the United States, compared with supermarkets with full display of goods and supermarkets with non-full display, their sales volume can be increased by 14 -130 according to different types of goods, and the average increase can be 24.

Hello! I am glad to answer for you, analysis of the advantages and disadvantages of the system display method: the advantages of the system display are:

On the one hand, it can cash out the business appearance and characteristics of the flower shop, showing that the variety of flowers is complete, and on the other hand, it can help consumers improve the level of appreciation of lead stimulation, shrink Huaihui to shorten the purchase time, and can produce joint sales. Deficiencies: The placement of the price tag is not obvious enough; The overall lack of design sense, the color matching is not very comfortable, can not be well mobilized.

Thank you for your inquiry, I hope my answer is helpful to you.