Questioning Meituan s big data to kill familiar users before speaking out, is Meituan s response too

Because a news about the higher delivery fee than before after netizens registered as a member, big data killing once attracted people's attention, so the incident of Meituan's big data killing has always been a topic of discussion. But after Meituan's simple response, there was no news. Now, users who have questioned Meituan's big data killing have spoken out again, how did Meituan respond to this question?

First, let's take a look at why this netizen questioned Meituan's big data killing.

This netizen placed an order after registering for a Perfect Group takeaway membership, and found that the delivery fee was much higher than the previous one, so he asked Meituan, who initially wanted to give him a ten-yuan red envelope as compensation, but the netizen did not agree. Later, Meituan explained that this phenomenon occurred because the software cache affected the positioning. However, as a result of this response, there was also discontent.

2. Why did this netizen question it again?

After Meituan responded, it did nothing. It seems that this matter is over. However, this netizen once again questioned that since Meituan said that there was a problem with its software, how should it be solved?

Should those members who are affected by the cache be compensated? This netizen believes that the cache of the software this time is behind the pot of Meituan. Since Meituan said that it was a problem with its own software, it should say that it should not let those members who were overcharged for delivery fees be cheated like this.

3. Regarding netizens' questions again, how did Meituan respond?

Despite the resurgence of doubts from netizens, so far, Meituan has remained silent. There was no response. This has to make those Meituan members feel that they really shouldn't sign up for this membership. It is estimated that the number of Meituan members may be affected in the future.

is indeed very perfunctory, does not admit his own behavior, but is vague, taking care of him.

Yes, because as Meituan, as an industry boss, it is a bit shameful to do this kind of behavior.

I think Meituan's response was indeed a bit perfunctory. It was completely evasive, saying something inconsequential and not confronting the problem head-on.

I think it's too perfunctory, because Meituan's response doesn't address the real problem, and it's not very sincere.

I think it's too perfunctory, and it can't convince these users, and it will also affect his reputation in the future, and at the same time, it will also lose a lot of users.

I don't think it's perfunctory. Meituan is now actively rectifying and believes that it will give you a satisfactory answer.

It is recommended that users find the relevant regulatory authorities to complain, or call 12315**** to complain.

Meituan's differential treatment of old members: the delivery fee is higher, the price increases after eating at the same store two or three times, the full reduction amount is reduced after opening a membership, and even the renewal membership fee feels Meituan's "liking the new and hating the old".

In addition, a search of public reports found that platforms such as JD.com, Ctrip, and Fliggy have all broken out big data killing incidents. According to the survey results released by the Beijing Consumers Association, the respondents believe that the phenomenon of "big data killing" is common or very common, and the respondents say that they have experienced being "killed by big data".

"Big data killing" cannot be fundamentally eliminated from a structural point of view

In the process of the development of the digital economy, data has become the core factor of production, and the development and utilization of digital technology is inseparable from the analysis of data.

A large part of the reason why Internet platforms have the confidence to use big data to kill maturity is that they have achieved market monopoly and formed a monopoly on user data.

Relying on laws and regulations alone cannot prevent the recurrence of ripening at the root, and platform data needs to be regulated.

At present, big data killing is in a relatively vague position in the law, and it is not easy to determine whether it belongs to normal differentiated marketing or deliberately infringes on the rights and interests of consumers.

There is a news on the Internet that has attracted the attention of many netizens, that is, someone broke the news that Meituan killed takeaway members. The delivery fee for takeaway members is much higher than that for non-members. Some netizens asked: How did Meituan respond to this?

Meituan's official response said that this is not the case, it is caused by the deviation of the positioning cache, and if you place an order at the same address, the delivery fee is the same. However, for Meituan's official response, netizens expressed disbelief and felt that it was deceptive.

Anyway, I don't think his response can reasonably explain why this situation occurs, after all, everyone is not stupid, and has done a lot of experiments, and found that this is indeed the case, I hope that Meituan can give a reasonable explanation, and if it is wrong, we must reflect on our mistakes, and don't always deceive consumers. I believe that many people are using Meituan to order food, and I myself basically use it every day, if there is such a problem, I believe I will not dare to use this software in the future

If a software wants to be long-lasting, it just can't bully consumers. And we must improve our own quality, only by keeping up with the times and keeping pace with the times can we make enterprise software more long-term and more popular, but it is now a problem, I can't explain it well, but use this theory of positioning cache bias to fool us, I think it's a very wrong thing. I hope there will be a more reasonable explanation in the future, and don't have similar things again, I think this will make consumers cool.

No one will dare to use this in the future, and no one will dare to be a member in the future. Nowadays, the food delivery industry is becoming more and more popular, and more and more people choose to order takeout to cope with their lunch and dinner. If there really is such a problem, I believe that people would rather do it themselves than order takeout.

After all, this is deceptive. I hope that the relevant departments can rectify this behavior, and I also hope that Meituan officials can give a reasonable explanation.

Meituan responded to the killing, saying that it was caused by the deviation of the positioning cache of the customer's mobile phone, and the delivery fee would be the same if the order was placed at the same address, but Meituan said that I don't believe it. The reason for killing ripeness is killing ripeness is too far-fetched.

Meituan responded that this was because of a deviation in the positioning of the software, but such a response did not make people believe.

There are actually a lot of insiders, because this is indeed the era of big data, and the data has been limited.

It will collect a person's shopping habits and food preferences and the area of frequent consumption through data, and improve the ** of regular consumption goods according to their habitual consumption, which invisibly makes frequent consumers spend more money.

They feel that acquaintances are easier to fool, because acquaintances don't care about ** at all, they care more about quality, taste, etc., so Meituan took advantage of the loophole and made the idea of killing acquaintances.

The remarks that consumers were killed by the Meituan platform have intensified, and the incident will definitely have bad remarks about the Meituan platform after the incident, which may lead to the loss of some consumersIn other words, even if some consumers still stay in Meituan, they no longer trust the ** given by Meituan, which greatly reduces the company's image.

In fact, killing this thing is on many platforms, but I don't think this thing is correct, on the contrary, many consumers have silently accepted this fact, but I think this is an incorrect thingWhat is the meaning of killing ripeness, which is equivalent to acquaintances pit acquaintances, it is precisely because you often consume on this platform, so knowing that you are an acquaintance, the ** given to you will actually be higher than those newcomers, but I think that since it is for consumer groups, and most of the consumer groups actually belong to the same consumption level, why should there be the behavior of killing ripeness? Is it because we are old customers that you should be infringed on consumer rights? Just to attract those new customers to stay on the platform, so you give those newcomers discounts, which is extremely unacceptable to me.

After this incident, it must have had a very bad impact on Meituan, and many netizens have analyzed their experience of being killed on the Internet, which has also brought a great bad impact on MeituanMany netizens even said that they would not use Meituan anymore, you must know that in the current platform for delivering food and takeaway, Meituan is not the only one, Ele.me is a strong competitor, and recently Ele.me I think it has done a good job, and its performance on the platform is very good, so since Meituan dares to kill the ripe and the matter of killing the ripe is exposed, and it is getting worse, he himself has to take this risk.

The damage to the company's corporate image has reduced consumers' enthusiasm for the company's consumption, especially now in this Internet era, every word and deed has attracted the attention of the public, and any thing that is exposed may be magnified countless times, and to be honest, Meituan's own internal management must also be reformed.

Some people are starting to stop believing in the platform and will also question their past behavior, feeling that they may have been killed earlier and longer, which will make people trust them less and may switch to other platforms to buy takeout.

After this incident, many people will no longer buy members on Meituan, and they will not order takeout on Meituan, which will greatly increase the sales of Meituan's competitor Ele.me.

As a result, Meituan's shares fell rapidly, and Meituan also compensated more than 40 billion yuan in compensation, causing huge economic losses.

It must have had a very big impact on Meituan's reputation, and it has also affected people's usage and trust in Meituan.

It has had a very bad impact, since there is a phenomenon of killing ripeness, resulting in many old users not daring to place orders easily.

Starting Meituan, it is estimated that everyone's first impression is "yellow robes are added, accompanied by big fish and meat every day", I believe everyone has used it to a greater or lesser extent. Because delivery services like Meituan and Ele.me are very convenient for us. Walking down the streets, we often see these delivery people dressed in blue and yellow.

However, due to competition, the competition between Meituan and Ele.me is becoming more and more fierce. However, judging from the current situation, Meituan should be superior.

Why? Because now Meituan has achieved full profitability. This is the first time that Meituan has achieved full profitability since its early days.

Now Meituan's market capitalization has reached about 449 billion Hong Kong dollars. However, Meituan has now successfully achieved full profitability, but its merchants seem to be a little unhappy. Why?

Because in the current catering industry, there are only two main online customer channels.

One is Meituan, and the other is Ele.me. For example, the main source of customers for more remote businesses in some places is Meituan and Ele.me. The income of Meituan and Ele.me is basically the commission drawn from the merchants

Meituan has two main charging models for merchants, one is the flow of harvest, and the other is the best marketing income. In the past, when Meituan competed with Ele.me, it had relatively little commission for merchants, and there were subsidies.

Now Meituan's subsidies to merchants have become less, and the commission has become higher, and the commission has increased by two or three times, which makes the merchants miserable. In order to attract new customers, Meituan also asked these merchants to do full-discount activities. How much to sell, how much to reduce, for these merchants is actually a discount, it sounds a little similar to the Double 11 Carnival of **, however, the sellers of the e-commerce platform have subsidies from the platform after the discount.

Meituan is different from **, while asking merchants to give discounts, while not subsidizing merchants, as a result, many merchants are actually doing loss-making business. In addition to the flow of harvest, Meituan's ** marketing model has also undergone some changes. Like **, Meituan's merchants must advertise if they want to increase their visibility on Meituan.

In the past, Meituan's bidding reserve price was 1 yuan, but now it has been adjusted to 2 yuan.

On top of that, Meituan's Dianping's management account fees have also been rising. Merchants who have not opened an account on Dianping can only read user reviews and cannot reply at all. Some friends will ask, why don't merchants use hunger?

The main thing is that now Ele.me is not Meituan's opponent at all. Since Ele.me was acquired by Alibaba, Alibaba has set a goal for Ele.me to increase its market share to 50%. However, a long time has passed, and Ali has not achieved this goal for Ele.me.

Because the current Ele.me plus word-of-mouth is not as good as Meituan plus Dianping in the hearts of users.

Because this unhappiness is not really unhappy, Meituan's market value has reached a new high, and its income is considerable.

Because now Meituan has achieved full profitability. This is the first time that Meituan has achieved full profitability since its early days.

Because Meituan's profits are all scraped by the wrong merchants, the merchants will not be happy!