How to be a successful e commerce company?

E-commerce is a popular trend now, so how to go about it? And how can you succeed? Presumably, don't be afraid of trouble.

01. Choose a platform If you want to do e-commerce, then I think choosing a good platform is the top priority, such as ** and Tmall.

JD.com and other platforms. This is the earliest e-commerce model, where merchants can sell things online when they settle on the platform. However, new companies are not encouraged to spend their energy on these platforms, because they will find that after opening a store, there is no one to consult and place an order.

Because the bonus period of the platform has passed, there have been giants in all major segments, and more than 90% of the traffic has been controlled through sales and costs. Of course, there are indeed more platforms on the network now, some platforms have a relatively low threshold, and some platforms have a relatively high threshold, I personally think that when choosing a platform, the most important point is to look at the popularity of the platform and the number of people who use this platform.

02. Preparing the source of goods is also very important for an e-commerce, and we must consider in advance which channel we want to purchase through which channel. Most e-commerce companies should have their own unique purchase channels, for example, some e-commerce companies will cooperate with some manufacturers, while some e-commerce companies will go through Alibaba.

To buy, some e-commerce companies go to some wholesale markets to buy goods by themselves. In any case, your supply must be relatively low, and the quality must be relatively good, so that you will have a certain competitiveness.

03. Many people think that only physical stores need store decoration, but in fact, e-commerce stores also need to be decorated, and store decoration is also quite heavy, when a guest enters your store, if you find that your store is not particularly good-looking, then these guests are not even willing to spend in your store. Maybe we don't have a special understanding of store decoration, so we can find a professional person to do it at this time.

04. Store management and operation When it comes to the management and operation of the store, it is also very professional, when the store has just started to operate, we may not be particularly proficient in this aspect, at this time we can find professional people to assist us in managing our own stores, and then we can learn more in the process of operation. In short, we must remember a principle, that is, try to control costs when operating, and try to publicize as much as possible, so that we will have a place among many e-commerce.

It is recommended to go to the relevant training school to study systematically, communicate with the teacher face-to-face and learn, so that you can learn quickly, it is not recommended to buy tutorials on the Internet, the recorded courses cannot keep up with market changes, and no one will answer you when you encounter problems in learning.

The functions and uses of **and** are different. If you just want to sell, I suggest you do it** With the help of the existing platform, the investment is less and the results are quick (Alibaba, ****, Paipai, eBay, Dunhuang, you can try). If you want to promote your brand and sell products, I suggest you do it yourself, do paid promotion and free promotion, and stabilize the traffic of **.

In the future, those who live better and dominate the market may no longer be first-class sellers but brand sellers. "At present, cross-border e-commerce may only be in a stage of steady and upward development, and the future may usher in an explosive period.

Customer service response rate.

The customer service response rate needs to be paid attention to, which not only affects the weight of the store and sales, but also needs to be assessed for many activities on the registration platform. For example:

1. Before signing up for the event, the customer service response rate is higher than 55% in the first 3 consecutive days

2. In the Nine Blocks and Nine Special Sale Zone, before signing up for the event, the customer service response rate was higher than 60% in the first 3 consecutive days

Method steps.

5 5 Step-by-Step Reading.

In this era of big data, the development of e-commerce is also rising. According to statistics, Shan Tao.

To do e-commerce is to first open a store on the e-commerce platform, and then the source of goods.

The specific definition of the second type of e-commerce refers to the merchants who rely on high-quality advertising traffic to sell single products on mobile information flow platforms such as Toutiao, Guangdiantong, and Kuaishou, and the transaction forms are mainly free shipping and cash on delivery.

The key to the second type of e-commerce is product selection, delivery, and logistics. Therefore, for individuals or small businesses, it is necessary to understand the heart of Jiawei, 894 in the middle, 984 in the middle, and 622 in the middle.

First: the choice of products must be high gross profit Many people make the gross profit of e-commerce 50%, but I think this is not high profit, do e-commerce only do profiteering products, it is easier to succeed, such as % gross profit products, profiteering means less investment and high returns, only high profits, you will be more generous in terms of advertising. Even if you invest a lot of money in advertising, you still make money.

Second: choose a product with a high unit price as much as possible The best is above 200, and try to let users buy a few more pieces to achieve a higher unit price Such a customer unit price is not very high.

But when you're looking for a product, you can do it at a unit price.

Third: Choose products that can be consumed again and again This will retain users to consume again and again, and loyalty will also increase. In fact, for the line of products, this is still applicable, don't think about developing new customers all day long, if a customer can only consume once in you, then you are destined to be not big, and will be very tired, only products that can be repeatedly consumed in a short period of time, in order to make your customers continue to accumulate, increase, bind good service to your customers, will feel that business is getting easier and easier.

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I think the most important thing in doing e-commerce is traffic, so in the early stage, you need to accumulate traffic by yourself, and then you need to ensure your own output and quality.

The process methods of doing e-commerce are: platform selection, understanding rules, interpersonal relationships, Internet tools, and online and offline combinations.

E-commerce is developing rapidly, many people have made a fortune through many platforms such as **, Jingdong, Pinduoduo, Xianyu, etc., for novices, it will be very difficult for a person to start, first of all, to choose a good platform to open a store, understand the rules of the platform. At the same time, we need to grasp the interpersonal relationship, Internet tools, and the combination of online and offline operation methods.

1. Interpersonal relationships, at the beginning of the trust of friends on the Internet has not been established, you can start from the people around you, let all the people who know you know what you are doing, what benefits you do to them, what are the benefits of buying from you, etc., establish a market of acquaintances, and let them help you refer, and there will be an unfamiliar online market.

To do e-commerce, you must first conduct relevant training, and then start to do e-commerce, so that you will get into the state faster.

To do e-commerce, you must first have a certain supply of goods, and you must also establish your own store on the platform.

E-commerce is divided into many subdivisions, and the specific operation and gameplay of different sections are also different, which is absolutely impossible to generalize. I mainly divide e-commerce into cross-border export e-commerce, cross-border import e-commerce, domestic e-commerce (**Tmall, JD, Pinduoduo, etc.), social e-commerce, Taoke e-commerce, live e-commerce, self-** e-commerce, etc. I have personally done **Jingdong Pinduoduo, and I have also done the wish platform and shopee platform of cross-border export e-commerce, and social e-commerce has also been in contact with **customers, basically I know a little bit about each section.

E-commerce has indeed made me rich, but at the same time, the specific operation methods of e-commerce also need you to implement it in a down-to-earth manner, and you must insist on it, so that it can be successful.

If you don't say all the key points, others won't tell you, make up orders, evaluate and filter, everyone is doing it, but they don't say it. I do Tmall and **, and even the toy category has to make up the order, not to mention the others. Others say big boxes, and the key unseen won't tell you.

For the business of e-commerce, you can choose to enter the industry first, and seek to do a good job, which is actually very simple. In fact, before doing the business of e-commerce, everyone has more or less done other sales, at least bought things, paid with one hand, and took the goods with the other. Sometimes I can't find a cheaper product, and sometimes I don't know what product is good.

In fact, the business of e-commerce is the same as everyone's usual business, buying things, the difference is that the seller's information is centralized through the current high technology, which is convenient for buyers.

It's not difficult to do e-commerce, but it's not so easy to do a good job, I started with a little red elephant, and I didn't know anything at first, so I followed it every day, because there were teachers to teach me, and I was willing to try, and I slowly grew up.

If you just do e-commerce, you won't find someone to teach?

Explosive products and explosive models are different. A popular model is a product that is different from general products and has relatively good sales, referred to as a popular model. The explosive products will not only continue to sell well, but also be sought after by consumers, and they are the fist products of the enterprise, which can create more and higher profit products for the enterprise.

I think the rules that need to be followed for e-commerce detail pages:

1 Understand the product. Designers need to understand the product. The purpose of understanding the product is to refine the selling point and differentiation.

For example: Do you need to carefully describe iphone6 when selling iphone6 on **? No, what you need is to highlight what is the difference between your iphone6 and others?

It can be **low, it can be an invoice from a Hong Kong bank, it can be SF Express, or it can be an original leather case. But,If you sell the great godX7,Then you have to make the phone clear,What kind of CPU,How much memory,Who's display,The same configuration of Samsung is several times more expensive than you,It's luck to sell no differentiated products,You deserve it if you can't sell it。

2 Understand the channel.

For example: a If you sell men's products on Vipshop, in addition to the basic product description, you must add that you are good to your husband, good to your boyfriend, and buy it for the male god. Why? Because 80% of Vipshop's users are women!

b** and JD Amazon users are completely different,**There are more ingredients to shop, and there are more ingredients to buy on JD Amazon,That's why we see**The content and fancy content of the page is far higher than that of JD.com。

c As of last year, Vipshop's mobile users have exceeded 70%, so it is not necessarily possible to see a page that looks good on a computer on a mobile phone. Therefore, since the second half of last year, our detail pages have all been replaced with a simple and large color block flat design style. The picture is large and has few characters, and the needle is to the point.

3 Understand that 99% of users who can see your detail page have two things in common: they are interested in the product and they have questions about the product. If you are not interested, you will not click to this step, and you will place an order directly without any doubt.

This leads to another big appeal point on the detail page: how to solve users' questions. This requires front-line customer service or after-sales service to be able to summarize and feedback the user's problems in a timely manner, and refine and summarize them on the details page.

4 Each module is clear and only one question is addressed.

5. Do not have more than 3 selling points, more than 3 is no selling point.

It's good to open, for example, the virtual goods I sell, the cost of unlimited copying is very low, and many people sell this.

I learned this technology in Yingcaibao Software in April, and now my monthly income is almost over 10,000 yuan.

At the beginning, I didn't make money, but I relied on doing the daily task of welcoming the treasure, one or two thousand a month, and I persevered for 2 months, and I slowly got better.

Many people hear that e-commerce can make money now, so they rush into the e-commerce circle, and blindly carry out it without understanding the current situation of e-commerce, which is definitely not good. So how can a newcomer who doesn't know anything make money through e-commerce? Let me talk about it in detail.

1. Select the e-commerce table according to the product.

It is very important to choose a suitable e-commerce platform, because if you enter an e-commerce platform without traffic, even if you settle in, you will not have sales without traffic, let alone make money. Therefore, when we choose an e-commerce platform, we must take a good look at the situation of this e-commerce platform.

If we look at it from the point of view of traffic, of course, it is more suitable for the more well-known e-commerce platforms now, such as **, Pinduoduo, JD.com and Douyin, but these platforms are also very competitive. Among them, if your product is relatively cheap, then you can choose the platform of Pinduoduo and use your advantages to compete; If your products are related to electronic devices and household appliances, then you can choose the platform of JD.com and use the service advantages to compete.

2. Develop preferential plans.

No matter which platform, there will be more or less competitors, as the so-called knowing oneself and knowing the other, invincible, shopping malls are like battlefields, it is very important to understand the positioning, advantages, and disadvantages of competitors, and then position their products according to their own situation and make relevant promotion plans. Specifically, the operation activities are nothing more than those kinds: discounts, seckills, full reductions, full gifts, buy and send, tie-ins, free shipping, praise photos, trials, **, point members, **, bargaining, pre-sale, etc.

3. Analyze the data.

It is very important to analyze the data of the product, after we carry out a series of operational activities, there will be a data feedback, we need to analyze through these data, if we want to improve and optimize our stores and products, and then step by step to do a good job in our e-commerce platform, so as to make reasonable money. If it is in an emerging social e-commerce platform, there is a saying, no fission is not social, how can fission be produced This is the question you have to think about, and you can also adjust it according to user feedback and constantly make up for your own shortcomings.