What are the key points of drug packaging design and what are the requirements for drug packaging de

Zhonghui Design (professional packaging design company) answer:

There are not too many requirements for the packaging design of ordinary products, and the packaging design of drugs, as a product strictly controlled by the state, needs clear information transmission and practical value, such as protecting the product and having a good sense of use. The packaging of the drug includes the generic name of the drug, indications or functional indications, specifications, dosage, production date, product batch number, expiration date, manufacturer, etc. If the package size is too small to indicate all of the above contents, at least the generic name, specification, product batch number, expiration date and other contents of the drug shall be marked.

The outer label of the drug shall indicate the generic name, ingredients, characteristics, indications or functional indications, specifications, dosage, adverse reactions, contraindications, precautions, storage, production date, product batch number, expiration date, approval number, manufacturer, etc. Where indications or functional indications, dosage, adverse reactions, contraindications, and precautions cannot all be indicated, the main content shall be marked and the words "see the instructions for details" shall be indicated.

The label of the packaging used for transportation and storage shall at least indicate the generic name, specification, storage, production date, product batch number, expiration date, approval number, and manufacturer of the drug, and may also indicate the packaging quantity, transportation precautions or other necessary marks as needed.

1. Scientific.

Pharmaceutical packaging design should have scientific characteristics, which is in line with the requirements of the development of the times. It contains two aspects: on the one hand, it is necessary to reflect the service of science and technology for design.

The adoption of new scientific and technological achievements and new design methods can make art design produce a new image, thereby promoting the transformation of aesthetic views. The packaging and decoration design of drugs should make full use of contemporary scientific and technological achievements and adopt the latest technological means, so as to create drug packaging that is in sync with the times and accepted by the public. On the other hand, the design itself should have scientific convenience, which is a requirement to protect the interests of consumers, whether it is in the use of drugs or for the packaging itself, it is a principle that should be followed.

For example, Order No. 23 of the State Drug Administration has strict regulations on the text content of drug packaging. The designer is required to reasonably adjust the font, font size, and word spacing of the text that is allowed to be used according to the size of the package, and pay attention to the details of the design, so that medical staff and users can easily read, and make some of the words that are highlighted and publicized obvious and clear at a glance. It can be seen that the scientific rationality of the arrangement of text and graphic patterns is also the focus of drug packaging and decoration design.

2. Aesthetics.

With the progress of the times, people's appreciation of beauty has been continuously improved, different eras have reflected different aesthetic characteristics, modern packaging and decoration design should conform to the aesthetic views of the times, and create works with modern beauty and healthy beauty. The decoration design of pharmaceutical packaging has long lacked creativity, and the simple geometric patchwork and mechanical appropriation of the image of Chinese herbal medicine have become a stereotype. The packaging and decoration design of pharmaceuticals should not only be a stylized process, but should be the embodiment of an artistic form.

It is necessary to absorb the essence from traditional culture, but also to reflect the characteristics of modern design, in order to create a rich and colorful form of packaging design, so as to reflect the connotation of packaging design.

3. Adaptability.

With the development of global economic integration, the global circulation of various commodities has become a trend, and pharmaceuticals are no exception. As a packaging and decoration design to promote drug sales, there are still gaps in adaptive design between domestic and foreign countries, such as safety tips for children and the elderly, the general lack of Chinese and English comparisons in text arrangement, and the deviation of color understanding. different peoples, countries; Different cultural characteristics and social backgrounds will make drug users have different preferences and understandings, which in turn will affect their consumption psychology.

In order to meet these needs, the decoration design of pharmaceutical packaging should also change the design thinking in a timely manner, and at the same time adapt to domestic consumption, it is also necessary to take into account the appreciation habits of foreign consumers, and design packaging that is common at home and abroad.

First of all, there are relevant laws and regulations on drug packaging, such as the generic name of the drug should be prominent and prominent.

The font size, font and color must be consistent.

1) For horizontal labels, the spine must be marked in the upper third of the range; For vertical labels, they must be prominently marked within the right third; 2) Do not use cursive, seal script and other fonts that are not easy to identify, and do not use italics, hollows, shadows and other forms to modify the font; 3) The font color should be black or white, which forms a strong contrast with the corresponding light or dark background; 4) Except for those who cannot be written together due to the limitation of packaging size, they shall not be written in branches.

Article 26 The trade name of the drug shall not be written in the same way as the generic name, and its font and color shall not be more prominent and prominent than the generic name, and the font shall not be greater than half of the font used in the generic name in terms of the area of a single word.

Article 27 It is forbidden to use unregistered trademarks and other drug names that have not been approved by the State Food and Drug Administration in the instructions and labels of drugs.

If a registered trademark is used on a drug label, it shall be printed on the corner of the drug label, and if it contains text, the font shall not be greater than one-quarter of the font used in the generic name in terms of the area of a single word.

The above is about the need to pay attention to the design of drugs.

Other pictures and fonts can be seen to see whether the overall collocation of the picture is coordinated, so as to judge whether the drug packaging design meets your requirements.

There are all kinds of drugs in pharmacies and pharmacies, and if your packaging is not distinctive, it will not be able to attract the attention of consumers, so we should pay attention to refining the packaging selling points according to the brand positioning when designing the packaging.

Textual content. An important part of the design of pharmaceutical carton packaging is the text content, which needs to clearly reflect our brand, drug name, efficacy, taking time, precautions, etc., so that this information can be effectively disseminated.

The collapse carries a sense of form.

In this society, more and more requirements for a sense of form and ritual are required, and the same is true for pharmaceutical packaging, so we should pay attention to the sense of form when designing packaging.

Anti-counterfeiting technology. Anti-counterfeiting technology is what every product should pay attention to when designing packaging, so as to avoid some unscrupulous businesses taking advantage of our loopholes to imitate, and ultimately damaging the interests of consumers and enterprises.

Eco-friendly packaging. Drugs are taken directly into the human body, and the frequency of use is fast, if the packaging material is not environmentally friendly, it will have a bad impact on the human body and the natural environment.

Now, the frequency of changing brands is getting faster and faster, mainly because of the use of feelings and spiritual feelings, although many businesses have played a bunch of advertising, but sales have not been able to go up, the reasons for this result are many, and the design of pharmaceutical carton packaging is one of the reasons.