What you need to know to join a well known hot pot brand

The hot pot market has become a market with a large share in the catering industry, more and more investors with excellent insight have begun to focus on the market, hot pot has incomparable advantages in other catering categories, the technical content is relatively low, but the market is large enough, but you need to pay attention to these when joining a hot pot restaurant.

1.Visibility.

Savvy investors will consider many factors such as the store operation time, the history of the brand's existence, and whether the brand has traffic attributes, etc., these comprehensive factors determine the real popularity of a brand, and only because the brand that has survived in the fierce competition in the hot pot market for many years, especially in the competition in the Sichuan-Chongqing market, can be regarded as a famous brand.

2.Supporting capacity.

The ability to support is reflected in many aspects, but in the final analysis, whether it can think about the problem from the perspective of investors, and the brand that solves the problem for investment can be regarded as having the ability to support, with a mature large-scale operation embodiment, which can help investors open stores and continue to operate from all dimensions, and whether it can be comprehensively coordinated from many aspects such as site selection, decoration, and preparation, which is the embodiment of the brand's ability to support.

3.Operational capabilities.

Continuous opening and profitability is the goal of investors, the same is true for the brand, to measure whether a brand's operation ability is strong, you can through the brand's operational experience, operation training, and direct store operation, etc., time-honored brands can often through years of operating experience, summed up a set of mature and continuously improved operation plan mechanism, and these are undoubtedly an intangible wealth for people who have no experience in the catering industry.

4.R&D strength.

Taste is the ultimate fundamental, and the taste of hot pot is not static, otherwise it will only be gradually eliminated by the times, which needs to test a brand's ability to continuously improve and control the taste, in addition to the fine-tuning of the customs and eating habits of different regions, it is also a key point to test the hard core strength of the brand.

5.Brand trust.

Every franchisee is a sincere trust, trust is the foundation of people, but also the root of the enterprise, big brands will not live up to such a sincere trust, because what the brand needs is to find a franchisee who really wants to be a pot shop, and the franchisee also wants to find a well-known old brand, mutual benefit and win-win, mutual trust is conducive to the healthy and benign development of the hot pot market.

The precautions for joining a hot pot restaurant are what you need to know when choosing a franchise brand, and it is also to be able to quickly understand whether a brand meets your expectations, or whether your investment can be rewarded.

It is necessary to know the time when the brand was established, how the brand effect is, and what the policy of support after joining is mainly from the above three aspects.

If you want to get involved in the catering industry, make hot pot, and open a hot pot restaurant is a good choice, but choosing a brand is very important, hot pot must be mainly in Chongqing, and Chongqing, as the birthplace of hot pot, is of course the best choice for brand choice.

However, at present, there are many brands in the hot pot market, and there must be good and bad brands among tens of thousands of brands, and when you choose, you should pay attention to whether it is good or not, everyone has different judging criteria, and it cannot be generalized.

For example, the cooperation fee of some big brands is 10w or even 20w+, while the cooperation fee of emerging small brands or Internet celebrity brands is even "0", which do you think is better? What would you choose? There is no pie in the sky.

Therefore, choosing the right brand is the most important thing, to ** pot shop, you need to have a spectrum in your heart, what is the approximate investment budget, if the budget is small, then choose a small brand, if the budget is sufficient, confident, then choose a big brand (at the same time, pay attention to avoid Internet celebrities, fast recruitment brands).

It should be added that some people will say that they have the base material stir-fry technology is better than joining the cooperation, this statement is too one-sided (layman), the purpose of opening a store is to open a hot pot restaurant with sustainable profitability, and such a hot pot restaurant is not only a simple base material taste can be determined for a long time, management is a core point in addition to taste, a strong soldier may not be able to be a good general, the same a skilled chef, may not be able to open a hotel, hot pot restaurant is still the same.

In short, the purpose of our first pot restaurant is not to open a store, but to open a hot pot restaurant with sustainable profitability, which is the ultimate goal, so when choosing a brand, it is the most important thing to think more, conduct field visits, review the support ability of the brand, and think more about observation.

As far as the hot pot industry is concerned, Shu Daxia hot pot is a high-quality brand with all-round development, and years of tempering and innovative development have condensed the unique brand charm of its brand. This includes the rich and mellow taste of hot pot, rigorous and orderly operation management, professional and self-disciplined technical personnel, honest and efficient management team and other corporate advantages. Under the leadership and management of its brand headquarters, there are more than 400 stores in the country and even overseas, and it has successively set up branches in Hubei, Shanxi, Jiangsu, Sichuan and other places, and has established a complete brand operation support system, providing corresponding services and support from product research and development, talent training, business sales, logistics and distribution, operation demonstration and other aspects, with its superior quality, standard model, excellent team and other brand core competitiveness, for the entrepreneurs of hot pot restaurants to temper a solid and powerful security system.

As one of the top ten brands in the hot pot industry, Shu Daxia hot pot has been a famous trademark in Sichuan, one of the top ten brands of Chinese hot pot, a famous hot pot in China, and a representative of Sichuan hot pot chain brands.

It inherits the traditional hot pot handicraft technology, and selects the best spices as the raw materials for the preparation of the hot pot base, including high-quality aged Pixian bean paste and a variety of spices, and is carefully boiled by dozens of processes. In addition to the spicy and fragrant classic original old hot pot, there are also other hot pot bases with a variety of flavors, which are suitable for the needs of opening stores in different cities and regions.

In the characteristics of the dishes, the selection of superior ingredients, after the chef's careful craftsmanship production, the presentation style is simple and beautiful, with a complete set of unique dish processing and production technology, and attaches importance to the development of healthy food, the special dishes are: fat beef, dry pot and Sichuan cuisine, etc., the store can meet the taste of different cities and regions, can better contact with customers, and serve the public, and accumulated a good brand image and market reputation.