What does search engine white hat vs black hat mean?

White hat SEO is an unbiased approach that uses SEO optimization methods that comply with the distribution guidelines of major search engines. It is the opposite of black hat SEO. White hat SEO has always been considered by the industry to be the best SEO technique, it is operated without all risks, and at the same time to avoid any conflict with the search engine distribution policy, it is also the highest professional ethics of SEO practitioners.

Black hat SEO means cheating, and black hat SEO methods do not comply with the distribution guidelines of mainstream search engines. The main feature of black hat SEO profit is that it is short-term, flat, and fast, and the cheating method used for short-term benefits. At the same time, you can face penalties at any time for changes in search engine algorithms.

Gray hat SEO is a middle ground between white hat and black hat, compared to white hat, it will take some tricky ways to operate, these behaviors are not violation, but they also do not follow the rules, which is a gray area.

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White hat is to do the best optimization in a proper manner. Don't play ** paragraphs.

Black hat is the use of cheating to improve the ranking, like black chain.

A gray hat is a middle ground between a white hat and a black hat. Like backlinks and friend links, it's the equivalent of a gray hat.

Let's first introduce the three methods of copying.

Optimize white hat: As the name suggests, the so-called white hat, DU is to make the SEO operation step by step with the correct technique.

Gray hat: It refers to the middle between the white hat and the black hat, and it is not a single pursuit of a certain technology, or how to achieve it, but to pursue a certain degree of moderation.

SEO gray hats are not so much the difference as the characteristics of each:

1.White hat develops healthily step by step in accordance with the rules of search engines, adopts SEO thinking, reasonably optimizes, improves user experience, and reasonably interconnects with others. As a result, the site will improve its search engine rankings.

It's just that the effect requires long-term accumulation, and gradually getting better, which is more time-consuming and labor-intensive.

2.Gray hat is the use of some small techniques, but not to be blacklisted by search engines, is in between, mainly to find some loopholes in search engines, and then accelerate the effect of rankings. The gray hat effect is a little faster than the white hat, but it is difficult for the average SEO operator to grasp because it is not a single technical problem, but it may accidentally step into the black hat ranks.

3.Black hat SEO focuses more on short-term benefits, and is driven by interests to obtain great benefits through cheating. It is to use the search engine to prohibit the way of optimization, which affects the reasonableness and fairness of the search engine's ranking.

Then you have to understand what a black hat is and what a white hat is!

The white hat is optimized through the optimization method of mindfulness and normality**.

One is cheating and the other is not cheating.

The colors are different, one is black and the other is white.

White hat technology (whitehat): In the search engine optimization industry, the use of formal means and methods that meet the quality specifications of search engines to make the best keywords in the search engine get good natural rankings is called white hat technology. White hat technique is a more popular way of online marketing, the main purpose is to increase the rate of a specific keyword to increase the visibility of the keyword, and in turn increase the chances of sales.

There are two types of off-page SEO and on-page SEO. The main work of SEO is to optimize web pages by understanding how various search engines crawl Internet pages, how to index them, and how to determine their search result rankings for a specific keyword, so as to improve search engine rankings, so as to increase the number of visits, and ultimately improve the sales ability or publicity ability of the technology.

Blackhat technology: Black hat technology refers to a technology that obtains better search engine optimization in a short period of time through some methods or technical means similar to cheating in SEO that do not conform to the provisions of mainstream search engine optimization and distribution policies. The main feature of black hat SEO profitability is that it is short-term, cheating methods used for short-term profits, and at the same time, it will face penalties at any time due to changes in search engine algorithms.

1. The original content of the article is king, so we must pay attention to the originality of the content of the article;

2. The construction of external links should pay attention to the natural increase in quantity;

3. Customer experience is the ultimate pursuit of realizing the value of the network. It's all about the customer experience. 1.Domain name group building.

3.Bridge pages, skip pages.

4.Hide text and use transparent text.

5.Distraction.

6.Use subtle text.

7.Meaningless watering.

8.Web page hijacking.

Gray hat: For the optimization method is more general, between black and white, it is called gray hat SEO

Black hat SEO is a risk judgment of the webmaster, most of which are not a value or moral judgment, but will be punished by search engines, but at some point, black hat techniques are still helpful to the SEO industry.

White hat advantage: Stick to it for a few years to increase traffic and there will be profits.

Black hat advantage: make money quickly and quickly, quickly bring rankings and traffic, and at the same time.