What is 4S management and what is 4S management

What is a 4S store?

4S store is a car franchise model with "four-in-one" as the core, including vehicle sales (sale), spare parts (sparepart), after-sales service (service), information feedback (survey), etc.

The 4S store was imported from Europe to China after 1998. Because it has established a close production and marketing relationship with various manufacturers, it has the advantages of beautiful shopping environment and strong brand awareness, and has been imitated by many domestic manufacturers.

4S stores generally take a brand in a region to distribute one or several stores at a relatively equal distance, in accordance with the manufacturer's unified store design requirements to build, the investment is huge, often tens of millions, or even tens of millions, luxurious style.

4S shop is a collection of car sales, maintenance, accessories and information services as one of the sales stores, an investment of about 25 million yuan to establish a 4S shop in 5-10 years will not lag behind. In China, 4S stores still have a long way to go.

The 4S store model has developed rapidly in China in recent years. The 4S store in the automotive industry is a business model launched by automobile manufacturers in order to meet the needs of customers in terms of service. The core meaning of the 4S store is "car lifetime service solution".

Some critics commented on the model: "The 4S store model is actually a product of the fierce competition in the automobile market. With the gradual maturity of the market, the user's consumption psychology is also gradually mature, the user demand is diversified, the requirements for products and services are getting higher and higher, more and more strict, the original sales system has been unable to meet the needs of the market and users.

The emergence of 4S shop can just meet the various needs of users, it can provide well-equipped, neat and clean maintenance area, modern equipment and service management, highly professional atmosphere, well-maintained service facilities, sufficient spare parts, and rapid and timely tracking service system. Through the services of 4S stores, users can have a sense of trust in the brand, thereby expanding sales. ”

Therefore, the key words of "4S" are "solutions" and "services". In fact, in the context of "serving the economy and society", the "4S" model is actually the same as some other industry sales and service models that have entered the era of "solutions and services as the core competitiveness", but the name is more fashionable and newer.

4S is an abbreviation for four words: seiri, seiton, seiso, and seiketsu.

4S activities originated in Japan and are widely implemented in Japanese enterprises, which is equivalent to the civilized production activities carried out by Chinese enterprises. The object of the 4S activity is the "environment" of the site, which comprehensively considers the overall environment of the production site, and formulates practical plans and measures, so as to achieve standardized management.

Originating in Japan, 4S management is the first letter of four English words, meaning "seiri", "seiton", "seiso", and "setketsu".

4S, 5S, 6S, 7S originated in Japan, is an important embodiment of enterprises and industries in the management of environmental sanitation, which refers to 4S refers to sorting, rectification, cleaning, cleaning 6S refers to sorting, rectification, cleaning, cleaning, literacy, safety Now some companies have developed to 7S refers to sorting, rectification, cleaning, cleaning, literacy, safety, saving.