The high score reward seeks advice from the seniors in the advertising industry, and I would like to

Every year, there will be an analysis report of the industry, and you can search it or check it from the official websites of advertising industry associations, press and publication administrations, etc.

On the hit "Chinese advertising industry."",There will be a lot of related information.,I just looked at the question you asked.,By the way, click on the one in the library.。

1.The period of primitive advertising (ancient times to 1450).

In the ancient Greek and Roman periods, the commerce of some coastal cities was also relatively developed, and advertisements had a variety of such as hawking, displays, audio, literature and pictures, poetry and shop signs, and the content included economic advertisements for promoting goods, theatrical performances, and revelations for missing people, as well as political advertisements for election campaigns.

In Pompeii, which was buried by a volcanic eruption 2,000 years ago, archaeological discoveries have carved various advertising texts and drawings on the walls and pillars of the buildings that crisscross the streets. Election advertisements for candidates were also found in the official advertising columns. Signage advertising is also common.

According to research, the signage advertising of the store originated in Israel, Pompeii, Greece and Rome from the 5th to the 2nd century BC. Signboards and signs separate the different industries and make them clear at a glance.

2.Advertising period (1450-1850).

In 1450, the German Gutenberg used movable type printing, and from then on, the West entered the era of printed advertising. In 1475, the Englishman William? Caxton opened a printing house in England and printed the first English book and advertised for it.

In the 16th century, Europe experienced the baptism of the Renaissance, the discovery of the American continent, the success of circumnavigation and the rise of colonization movements, making both production and consumption worldly things. This is when the modern form of advertising medium appeared - the newspaper.

The first printed newspaper in the West was published in Strasbourg, France, in 1609. In 1622, the first English-language newspaper was published in London.

It is roughly divided into 4 periods.

1) The period of primitive advertising: from the birth of Guangfian to the invention of lead movable type printing by Johann Gu-Tenberg in M50 AD. During this period, oral hawking was the main medium of communication, and gradually the evolution of slogans into word trademarks.

2) From 1450 to 1850, the gestation period of world advertising: lead movable type printing brought human advertising communication into the era of print advertising, creating a new era of advertising. But at this time, newspapers and magazines had a small circulation and limited scope of influence.

3) From 1850 to 1920, modern advertising transitioned to modern advertising: new technologies were widely used, advertising forms were abundant, and the world's advertising center shifted to the United States.

4) Since 1920, new advertising products have emerged in an endless stream, and they have entered a period of modern development of ruined advertising.

Since the Opium War, Western capitalist countries have opened up markets in China, and the capitalist economy has also developed, and the earliest new type of capitalist business in modern China is precisely after the Opium War due to the impact of Western capitalist invasion and the rapid development of import and export, the emergence of modern Chinese advertising is also inseparable from the development of new commerce and the emergence of modern newspapers and magazines. This does not seem to be much different from the birth of modern advertising in Western capitalist countries. However, the emergence of capitalism in modern China is not mainly due to the natural development of its own economy, but to a large extent related to the invasion of Western capitalism.

It may be said that advertising in modern China was produced with the invasion of Western capitalism, and to some extent it can even be said that the earliest new type of advertising in modern China was transplanted from the West. Modern advertising is a new thing that came about with the invasion of Western capitalism in China to set up newspapers and periodicals in China, and foreign businessmen began to set up commercial newspapers in China in order to promote their products. For example, the Hong Kong English newspaper "Friends of China" and so on publish advertisements for commodities and industries.

Influenced by this, in 1853, the first Chinese newspaper appeared in Hong Kong, "遐迩guanzhen", began to operate advertising business, and some modern newspapers and periodicals run by the Chinese also began to appear in the mid-19th century, and most of them also published advertisements in a certain layout, so that the new thing of advertising with modern characteristics was born and developed in China.

There are six types of influence that successful advertising has on consumers in general, and they are:

1. Attract attention.

Advertising gives consumers a certain shock and attracted attention in a new and unique way.

2. Disseminating information.

Advertising disseminates product information to consumers to form a perception and impression of the product, especially the brand.

3. Emotional appeal.

Advertising touches the psychology of consumers in an emotional way, arouses emotional and emotional resonance, and further generates a sense of trust on the basis of good feelings.

Fourth, persuasion.

When advertising disseminates product information and arouses emotional resonance, it gradually influences consumers' attitudes and persuades consumers to change their original attitudes, prompting consumers to gradually like and buy goods.

5. Guide the purchase.

Advertisements promote patterned consumption and purchase behavior, vigorously exaggerate the wonderful effect of consumption or purchase of goods, give consumers an obvious demonstration role, and guide people's consumption and purchase behavior.

6. Create popularity.

Advertisements often repeat the same content and demands to consumers many times in exactly the same way, using the popular social psychological mechanism to create a sensational effect and inspire more consumers to participate in the purchase.

Advertising practice shows that an important aspect of realizing the six influences of advertising on consumers is to study the psychology of advertising, and to create, design and implement advertisements accordingly.

Then it depends on where the advertisement is played, if the advertisement is played on CCTV, needless to say, it is very popular. If you put up a small advertisement in the alley, it will have little effect.

The watchtower lord adopted.

This is an extreme question. Compared to Starbucks, watching the advertisement doesn't seem like a big deal.

By 2014, China's advertising market has ranked first in the world for three consecutive years, second only to the country

<> hello friends, by 2014, China's advertising market has ranked second in the world for three consecutive years, second only to the United States. The rapid development of China's advertising market has benefited from the continuous growth of China's economy and the reform policy of becoming a land-based market. In recent years, the scale and influence of China's advertising market have gradually expanded, which is closely related to the demand for consumption upgrading and market diversification.

In this period of change, the advertising industry has become one of the important forces driving the development of the market. According to data released by industry authorities, by 2014, the annual revenue of China's advertising market reached 500 billion yuan, ranking second in the world, second only to the United States. The data also shows that China's advertising industry has grown by more than 10% per year, making it one of the fastest-growing regions in the global advertising market.

Among them, the rise of new advertising models such as digital advertising, mobile advertising, and data marketing has become a new trend in the development of China's advertising market. At the same time, the competition in China's advertising market is becoming more and more fierce. Traditional advertising companies and new advertising companies are constantly emerging, strengthening market competition.

At the same time, the rise of the Internet and mobile Internet has had a huge impact and changes on the advertising industry, promoting the transformation of the advertising industry from traditional single media advertising to digital and all-media advertising.

Traditional advertising procedures are cumbersome, expensive, shorter, and effective.

International advertising is a product of the development of international marketing campaigns. International advertising refers to the advertising of goods in the target country or region of product export in order to cooperate with international marketing activities. It is based on the development of domestic advertising as the matrix, and then enter the world market advertising, so that export products can quickly enter the international market, win reputation for products, expand product sales, and achieve sales goals

At present, there are the following trends in the development of the world advertising industry

The penetration of electronic information into the advertising industry is extremely remarkable

High-tech achievements are widely used in advertising.

Advertising pays more attention to establishing the image of the company and the product.

Advertising design needs to better understand the psychology and needs of consumers, and highlight the national style

Advertising production is more specialized, and advertising expressions are more diversified and humane.

Advertising activities have a global tendency, and cooperation in the international advertising industry has further developed.

There is also a trend towards large-scale consolidation of international advertising

In the process of global economic integration, multinational advertising companies are often the forerunner of international brands entering the markets of other countries. Before China's accession to the WTO, there was already foreign capital into China's advertising industry, because these advertising companies with foreign background mainly advertised international brands, so the turnover was very large. According to statistics, eight out of the top 10 advertising agencies in China have foreign investment backgrounds.

With the advent of the post-WTO era and the opening up of the advertising industry, the competition between China's local advertising and foreign advertising companies is bound to become more intense.

The "barometer" of the advertising industry also reflects the state of China's economic development. Since the 80s of the last century, China's advertising industry has developed along with the process of China's reform and opening up and market economy, and the rapid growth of China's economy has promoted the rapid development of China's advertising industry. For more than 20 years, China's advertising industry has grown at a relatively high rate that exceeds the macroeconomic growth rate on average.

Especially since the beginning of the 21st century, China's advertising industry is developing at an unprecedented speed.

In 2001, China's total advertising turnover was 79.5 billion yuan, and in 2002 it reached 90.3 billion yuan, with a growth rate. In mid-2003, China's advertising industry grew by 18 percent, 14 times higher than the economic growth rate. In 2003, the total turnover of the advertising industry exceeded the 100 billion yuan mark (about 106 billion yuan) for the first time, which was a milestone in the history of advertising in China.

According to experts**, the total turnover of Chinese mainland's advertising industry may exceed 200 billion yuan in the next eight years; China is expected to become one of the world's largest advertising markets in the next 10 years or so.