The history of Holiday Inn 5, the history of Holiday Inn

** of the Holiday Inn.

Standing at him with a smile like a flower, "You can't be like this, I'm your sister-in-law!" Jiang Lihong probably discussed a result with her companion, she walked over and whispered to him with a red face and told him to go again, when they accidentally crossed the bottom line that should not be crossed.

According to historical records, the prototype of the hotel, the inn, has existed since ancient Greek and Roman times, but it was not until the 19th century that hotels were built and managed in large numbers by Zhenpei Dou Manuscript.

The foreign hotel industry has gone through four periods of development from the earliest post stations, inns and inns to modern hotels and international chain hotel companies.

a) The Inn Period.

This is the earliest prototype of the hotel, the equipment is extremely simple, can only provide the most basic accommodation services to tourists, small scale, low price.

b) Grand Hotel Period.

In 19th-century Europe, with the spread of the extremely luxurious lifestyle of the upper class, luxury hotels for the royal family, aristocracy, and the big bourgeoisie came into being.

Take the French"Hotel de Paris"As a representative, these hotels are large-scale, unique in architecture, luxurious in equipment, beautiful in terms of dining, pay attention to etiquette, thoughtful service, and can meet the various needs of guests as much as possible.

3) Business hotel period.

In the early 20th century, with the development of the world economy, new markets were opened, which led to a sharp increase in business tourism.

The characteristics of the business hotel are to provide perfect equipment and facilities, and to carry out excellent services, so that tourists feel comfortable, convenient, clean and safe, and the best is cheap and reasonable.

These hotels were mainly for businessmen and tourists, and the American Statler built a 300-room restaurant in Buffalo"The Statler Hotel"is its representative.

The hotel applies scientific management methods to achieve low cost and high efficiency economic results.

The emergence of this hotel marks a new historical period for the hotel industry.

4) The period of the new type of hotel.

With the development of the world economy and the application of new technologies, especially due to the popularity of automobiles and the advent of jet airliners, the development and change of the hotel industry has accelerated.

The period of new hotels is also known as the stage of hotel association (chain hotel).

The so-called joint number is several.

10. Hundreds of hotels use the same name, and there are unified specifications and standards in the main aspects of hotel equipment and facilities, service level, operation and management.

These companies first started at home and then expanded abroad.

The United States is the earliest, largest and most common country in the world to implement hotel joint management.

The most famous hotel groups such as Holiday Inns, Hilton Corp, and Sheraton Corp have more than tens of thousands of rooms in countries around the world.

The model of Holiday Inn is a chain hotel, and the number of star-rated hotels in China is about 1w, of which the chain accounts for about 20%, and the chain hotel has more advantages than the competitiveness.

The competition in the chain hotel is also very fierce, mainly determined by three aspects, one is the scale, the second is management, and the third is marketing.

In terms of scale, the scale of Holiday Inn is in the upper middle. Compared with other chain hotels, the positioning is slightly on the higher side.

From the perspective of management, a good management system is convenient for data synchronization with branches, and saves time and trouble in management.

From the perspective of marketing, the traditional marketing has been done to the extreme, but many new marketing channels have not been involved.

It can be said that there are advantages and disadvantages.

The founder of Holiday Inn was Mr. Cammons Wilson.

Holiday Inn hotels are generally places for guests to stay and eat. Specifically, a hotel is an organization that uses its building as a voucher to provide services to guests through comprehensive service facilities such as guest rooms, catering and benches, so as to obtain economic benefits.

The hotel mainly provides accommodation services, lifestyle services and facilities (pre-bedtime service), catering, games, entertainment, shopping, business center, banquets and conferences for tourists.

Historical Background:

In 1952, the world's first Holiday Inn was opened in Memphis, Tennessee, USA. Positioned as a mid-rate, high-standard service, Holiday Inn quickly attracted guests from the mid-market, which accounts for 65% of the total local market.

At that time, there were almost no mid-sized liquor Fengtan stores on the market, and the success of Holiday Inn was a matter of course. His founder, Mr. Wilmaki Travelson, was the first to introduce franchising to the hotel industry, and the industry commented that he changed the history of the world hotel industry.

Kemmons Wilson is an American entrepreneur and founder of the Holiday Inn. In 1952, Chuangye Yiyi built the first Holiday Inn, and in less than 20 years, he opened 1,000 Holiday Inn, all over the United States where highways can pass, and to the world, so that Tantan Holiday Inn Group became the first hotel group to reach a scale of 1 billion US dollars.