What are the applications of corporate identity system Urgent 20

Thanks for having me. CIS (Corporate Image Recognition System) is an organic unity of corporate philosophy, corporate behavior and visual identity. Its three subsystems are interconnected and progressive, forming a complete image recognition system.

MI (Concept Recognition System) is the core and driving force of CIS, and is the foundation and basis for the establishment of other subsystems. However, MI is a relatively abstract system, and its connotation and substance must be reflected through corporate behavior and visual deficit signs.

BI (Behavior Recognition System) is a dynamic form of recognition of CIS, which takes MI as the core and basis. However, it is not easy for the public to fully grasp the code of conduct of enterprises, and it must be conveyed to the public through the design and operation of the visual identity system.

VI (visual identity system) is the static recognition system of CIS, which is a concrete reflection of the spirit of the corporate philosophy and behavioral norms, and it is the most intuitive, specific and communicative subsystem.

Therefore, CIS (Corporate Image Recognition System) is an organic unity of the three subsystems, and only through the planning and design of the three subsystems and the formulation of a systematic CI strategy can the good phenomenon of the enterprise be effectively shaped. If you only focus on one aspect and ignore others, it will inevitably lead to mistakes in planning and design.

Hope it helps.

In accordance with the requirements of the company's CI image recognition system, guide signs are set up at the entrance of the construction site and on the main roads.

CI is the abbreviation of English corporate identity, and it is also called CIS in some literature, which is the abbreviation of English corporate identity system, which is literally translated as corporate image Biqidong identification system, and is translated as corporate image design.

CI refers to the conscious and planned display and dissemination of various characteristics of their own enterprises to the public, so that the public can have a standardized and differentiated impression and understanding of a specific enterprise in the market environment, so as to better identify and leave a good impression.

CIS (Corporate Identity System) includes: Concept Recognition System (MI), Behavior Recognition System (BI), Visual Identity System (VI), and the overall corporate identity system.

CIS aims to create a good corporate image, and ultimately achieves the purpose of disseminating corporate culture.

A good corporate logo needs to clearly show the business ideas and management quality of the enterprise through visual communication, it can not ignore the identification requirements of the entire enterprise use, recognition is the first requirement of the corporate logo, do not expect a logo to be all-encompassing, far-reaching.

The CIS planning services we provide to our customers are different from the pure visual identity system, focusing on the integration of CIS planning and advertising strategy, commodities and market circulation, so as to achieve a comprehensive corporate information communication strategy and provide customers with constructive CIS strategic solutions.

According to the characteristics of the industry and the different stages of development of the enterprise, the purpose and content of CIS planning are also different.

The development of a complete CIS manual and a detailed and complete promotion and application of the enterprise to strengthen the internal cohesion of the enterprise, improve the morale of employees, establish a unique corporate image, and the future development and growth of the enterprise has a vital role.

VI (Visual Identity) is an abbreviation for VisualIdentity and is an important part of the corporate identity system (CI).

The enterprise identity system includes three parts: MI (concept recognition), BI (behavior recognition) and VI (visual identity), of which VI is a design system that uses visual communication methods to display the unique image of the enterprise through the symbols of enterprise identification under the control of the business philosophy, strategic scope and business objectives.

Because the VI system is the most direct communication system for the corporate image, it is called the "face of the enterprise".

The importance of vi goes without saying.

In 2000, an important phenomenon in China's marketing industry is that some large enterprises such as Hisense Group, Midea Group, and Kelon Group have begun to introduce or re-plan CI systems, and people have passed"The new face of the business"--The new VI system sees that a new corporate image for internationalization has been gradually reshaped.

This is also the fundamental reason why Hejun Entrepreneurship needs to readjust and plan the VI system.

In my opinion, to create an image of a company, we must first tailor a VI system that meets our own needs for the company, and then carry out reasonable and purposeful marketing and publicity according to the company's concept recognition system (MI) and behavioral limb recognition system (BI), which is commonly known as advertising.

The establishment of the image of the enterprise is not a day or two, it needs to accumulate over time, and it needs to be reasonably operated and promoted.

But the cornerstone of a company's image needs to be laid at the beginning.

CIS has been popular in the modern business world for half a century.

From "European and American CIS" to "Japanese CIS", and then exploring the theory and practice of our "Chinese CIS", we really need to have a new understanding of the exact meaning of CIS! We believe that the depth and breadth of understanding of CIS determine the intensity of CIS development.

It is found that many people do not get the desired effect because they stay in the superficial cognition of CIS and the development of the appearance of CIS, so they come to the wrong conclusion that VIS is CIS.

So far, the definition of CIS varies from country to country, especially in China, since the 1980s, due to the short development time of CIS, it is even more diverse.

Shanghai Fuwei Brand Planning, based on Shanghai Fuda Brand Research Institute, was commissioned by industry organizations in 1998 to give the following definition of CIS according to the characteristics of China's local culture and national economic development, combined with the research results of CIS in western developed countries.

CIS (Corporate Identity System), translated into Chinese is Enterprise Identity System, abbreviated as Chunfan CIS or CI

CIS includes three subsystems: Corporate Philosophy Recognition (MI), Behavior Recognition (BI) and Visual Identity (VI).

Originated in Europe in the 19th century, it is a product of market economy, which is to integrate corporate culture, business philosophy, and management behavior into modern business planning and design and enterprise management activities, so as to systematize, standardize and standardize.

Internally standardize corporate behavior, strengthen the cohesion and centripetal force of employees, form self-identity, improve work enthusiasm, and reduce operating costs; Disseminate the concept of corporate knowledge and establish a brand image to the outside world, so that the public can establish a firm recognition and trust in the enterprise, avoid the identity crisis, improve the efficiency and effect of communication, and achieve greater economic and social benefits.